Robert Huitema Email and Phone Number

Utilizing marketing technology to build brands! Some of the projects are: • Ecommerce, Facebook, SEO, SEM, Content - (CARO Global Immigration Services) – Revenue creation leveraging digital tools to build a global consulting business.• Revenue Generation / Strategic Partnerships / Marketing Automation – Commercialize proprietary geo targeted, consumer insight analytics to be utilized by eCommerce, CPG, retail and hospitality companies for consumer profiling, targeting and media selection. • Tim Hortons – Develop retail strategy for leading Canadian coffee company (canned coffee) for Canada / US.• Private Equity – Develop strategy for potential acquisition of beverage alcohol brands.

Successfully revitalized networking organization with new sponsors, events and CRM system.

Participate in the development and delivery of retail and consumer markets service offerings including marketing and merchandising consulting, retail technology selection, ROI modeling, stores operations assessments and other retail service offerings.

Timothy's was sold in November 2009.Timothy's Coffees of the World Inc. is a fully integrated coffee and food retailer, coffee wholesaler and roaster. The company has 3 primary brands (Timothy's World Coffee, Michel's Baguette and MMMuffins) with over 150 franchised and corporate restaurants in Canada. As an integral member of the Canadian Management Team, I am responsible for:• Increasing sales revenues and customer counts• Developing and enhancing Brand Image • Driving customer satisfaction• Development and execution of marketing plans in corporate and franchised restaurants• Leading the FAC (Franchise Advisory Committee) • New product introduction • Advertising, Communication, Merchandising, Media and Public relationsTimothy's Coffees of the World Inc. is an affiliated portfolio company of Sun Capital Partners, Inc., a leading private investment firm focused on leveraged buy-outs, equity, debt and other investments in market-leading companies.

Provided brand building and overall business expertise for beverage alcohol businesses as well as digital marketing and business development for an international consulting business.

Responsible for total P&L on Beer Portfolio in Canada including the brands Guinness, Harp, Kilkenny, Smithwick’s, Red Stripe and Dragon Stout. Includes volume, spend and profit management for over $50M in sales and a substantial marketing budget employed across the entire marketing mix.

Managed over 30 of the largest On-Premise Strategic Account commercial relationships across the total beverage alcohol portfolio, driving world class execution and development of strategic direction. Had the responsibility for 2 direct reports and a substantial promotional budget

Founded by Luke Sklar and Mark Harrison and funded by venture capitalists. Parameter provided consumer focused marketing services to entrepreneurs and established organizations that required assistance in defining the best route to market for their new initiative. • Assisted in reshaping overall strategy and participated in the general management of the business.• Successfully obtained or led numerous client engagements including revenue model assessments, business plans and investor / strategic alliance plans in software, new media and internet segments.• Instrumental in the development of strategic alliances and networks to complement business development initiatives. • Implemented a business development process utilizing database technology to generate a constant stream of prospects.

Primary responsibility was marketing KPMG transaction services to existing and new clients in the packaged goods industry.• Effectively secured acquisition engagements through new client development initiatives with various clients including a Fortune 500 company. One engagement produced two large assignments generating substantial fees for KPMG.• Completed the refinancing and divestiture of a food wholesaling business in an assignment with responsibility for overall project management and extensive supervision of staff. • Provided engagement leadership and participated in negotiations for the divestiture of food processors in the frozen, bakery, and processed fruits and vegetables industries. • Evaluated potential for start up venture and assisted in finding venture capital source. • Undertook major deal initiation and industry reviews in connection with the development and execution of client growth strategies and an extensive marketing program.

Planned, organized and controlled marketing activities required to attain divisional profit targets. Portfolio priorities included: assessment and pursuit of new business opportunities, new product development, formation of strategic partnerships with major customers, pursuing joint manufacturing ventures and management of a staff of six.• Led category sales of private label products to retail customers. Developed new and innovative product for a retail business channel generating over $1M in sales (President’s Choice) by developing a new total team selling approach. • Led account development activities including securing McDonald’s appetizer business which re-opened this account• Accountable for revenue of $100M and in excess of $10M in A&P. Led business growth of +20% per annum.• Utilized consumer research as the basis for a new innovative advertising and promotional campaign revitalizing the flagship brand to growth of +50% per annum. • Championed the development and introduction of leading edge packaging technology requiring the appropriation of a significant amount of capital and facilitated improved margins.

Product Manager, Assistant Product Manager, Sales Representative