Bob Lapointe Email & Phone Number

Greater Boston Area

OnCore Media is a strategic B2B content marketing services firm. We work with and for Fortune 1000, mid-market and privately held growth companies.Our Passion: Inspiring and strengthening profitable sales relationships between our clients and their targeted prospective and existing customers through the development and delivery of highly relevant, experiential content marketing solutions and thought leadership platforms.The OnCore team and our OnCore Network have decades of experience in B2B content marketing, journalism, editorial expertise, web design and development, graphic design, social media and mobile marketing.

Greater New York City Area

Turnaround engagement. Increased top line revenue by over 80% and bottom line by 300%. Implemented strategy to transform Inc.'s value proposition for B2B marketers and advertisers by integrating content marketing and native advertising to drive Inc.'s profit model. Increased print advertising by 20% and digital advertising revenue by over 300%. Built total Inc. audience reach from 1.8 MM to 8.8 MM. Oversaw re-design of magazine resulting in two National Magazine Awards. Recognized as Top 100 Innovative Leaders in Media by Folio Magazine in 2013; Top B2B Marketer by B2B Marketing in 2012 and 2011

Greater Boston Area

Acquired by Inc. Magazine in 2009, Trendline Communications was a Custom Media and Content Marketing services firm focused on delivering improved levels of prospect and customer engagement, consideration and activation for B2b marketers. Services included database marketing, custom content marketing, integrated print and electronic communications, web site and social media platform development, and management and sales collateral. Clients included Wells Fargo, AT&T, DHL, UPS, Compass Bank, Symantec, Verizon among others.

Created strategy for Inc.'s digital and e-commerce presence. Raised $27MM financial commitment in building the leading SMB Portal in 2000. Cahner's In-Stat awarded Inc. "Best SMB Portal" in 2000. Worked with Goldman Sachs in sale of Inc. to Gruner & Jahr in 2000.

Greater Boston Area

Responsible for development of new lines of business to drive top and bottom line growth for Inc. Magazine, the iconic brand in serving the needs of privately held entrepreneurial companies. Created strategy for, launched and built book and software publishing, national conferences, consulting and content marketing businesses to 30% of total revenue for the company.