Bob Laurent Email & Phone Number

Texas, United States

San Francisco, CA, US

Habu was acquired by LiveRamp to strategically expand its collaboration network, and drive further adoption of LiveRamp’s core identity and connectivity solutions. Together, we offer an industry-leading interoperable platform for data collaboration across all clouds and walled gardens globally.

San Francisco, California, US

Helping companies thrive and innovate by realizing the full value of their data, as well as data from trusted partners, in a privacy-first era.

San Francisco, CA, US

Lead the product marketing function at Domino Data Lab. Evolve product positioning, value propositions, customer segmentation, and messaging for Domino's market-leading enterprise MLOps/data science platform. Generate awareness and drive demand by translating product capabilities, vision, and customer successes into meaningful and technically credible.

Boston, Massachusetts, US

Established product and industry marketing, including the solidification of corporate and product-specific branding and messaging, enablement of global sales, marketing, and customer-facing data scientists, and recruiting/on-boarding a diverse team. Drove awareness/lead generation campaigns to tell a broader vision, and developed the repeatable processes.

Irvine, California, US

Led Product Marketing during a significant transition in the Alteryx business model to help the company scale revenue and streamline processes to support its initial public offering (IPO). Developed high-performing team and created product positioning and messaging that effectively communicated potential uses for Alteryx, illustrated the product.

Irvine, California, US

Developed and executed GTM strategy to grow telecom industry business, and ultimately became responsible for replicating success in other industry verticals. Developed product- and persona-specific messaging, and generated industry- and department-specific content to support demand generation and funnel acceleration.Promoted to Director of Industry.

Richardson, Texas, US

Developed and executed marketing programs and media/analyst relations campaigns to build awareness, generate leads, and drive critical retention programs in core accounts. Worked with global product teams to create innovative approaches to branding, advertising, sales tools, events, and co-marketing programs.KEY RESPONSIBILITIES & ACCOMPLISHMENTS:*.

Richardson, Texas, US

Forged relationships with media and industry/financial analysts to become a trusted advisor and generate awareness through executive speaker placement, awards, articles, board memberships, and social media.KEY RESPONSIBILITIES & ACCOMPLISHMENTS:* Developed and drove messaging through over 250 press releases, data sheets, white papers, app notes, case.

Richardson, Texas, US

Led the successful introduction of telecom hardware, software, and services, plus the creation of associated promotional materials, product collateral, white papers, case studies, event presentations, sales training, etc.KEY RESPONSIBILITIES & ACCOMPLISHMENTS:* Developed and executed GTM strategy for the DSL/FTTH access product line. Worked closely with.

Mba, Information Systems

Bs, Electrical Engineering