Bob Laurent

Bob Laurent Email and Phone Number

Product Marketing and Analyst Relations @ LiveRamp
Texas, United States
Bob Laurent's Location
Dallas-Fort Worth Metroplex, United States, United States
Bob Laurent's Contact Details
About Bob Laurent

Bob Laurent is a strategic, innovative, and experienced product marketing leader for high-growth software and services companies, including several major B2B analytics and data science solution providers. Equally adept at being the sole PMM as well as building and leading high-performing product marketing teams, he's executed integrated marketing programs – from creative design to content creation and post-campaign analysis – to land and upsell/cross-sell customers, grow brand awareness, and fuel periods of hyper-growth.He has a proven track record of defining clear personas and creating differentiated and defensible messaging for each, along with comprehensive playbooks and a wide variety of content to target each user, buyer, and influencer in the sales cycle. He's established new categories, built critical relationships with customers and media/analysts, and empowered global sales and marketing teams to significantly impact market awareness and fuel product- and industry-specific opportunity pipelines.

Bob Laurent's Current Company Details
LiveRamp

Liveramp

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Product Marketing and Analyst Relations
Texas, United States
Website:
liveramp.com
Employees:
1481
Bob Laurent Work Experience Details
  • Liveramp
    Product Marketing And Analyst Relations
    Liveramp
    Texas, United States
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  • Liveramp
    Product Marketing & Analyst Relations
    Liveramp Feb 2024 - Present
    San Francisco, Ca, Us
    Habu was acquired by LiveRamp to strategically expand its collaboration network, and drive further adoption of LiveRamp’s core identity and connectivity solutions. Together, we offer an industry-leading interoperable platform for data collaboration across all clouds and walled gardens globally.
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  • Habu
    Head Of Product Marketing
    Habu Feb 2023 - Jan 2024
    San Francisco, California, Us
    Helping companies thrive and innovate by realizing the full value of their data, as well as data from trusted partners, in a privacy-first era.
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  • Domino Data Lab
    Head Of Product Marketing
    Domino Data Lab May 2020 - Feb 2023
    San Francisco, Ca, Us
    Lead the product marketing function at Domino Data Lab. Evolve product positioning, value propositions, customer segmentation, and messaging for Domino's market-leading enterprise MLOps/data science platform. Generate awareness and drive demand by translating product capabilities, vision, and customer successes into meaningful and technically credible content used by customers, prospects, sales, marketing, and others across many channels.KEY RESPONSIBILITIES & ACCOMPLISHMENTS:* Drive company-wide initiative to redefine our product category around Enterprise MLOps, and align company-, product-, industry-, and persona-specific messaging, plus company-wide employee training.* Ensure commercial readiness for core platform additions and develop/execute GTM plans for quarterly releases to increase awareness and adoption.* Overhaul advocacy program to increase the volume of customer stories as told through blogs, case studies, webinars, and other reference activities.* Build and manage relationships with key analysts at Gartner, Forrester, IDC, 451 Research, and other firms, deliver majority of briefings, and drive response to Magic Quadrants, Waves, and other key ranking reports.* Work with SMEs to develop and refine messaging, create content, enable internal teams, and execute GTM campaigns to drive adoption of Domino as a Statistical Computing Environment (SCE) in the health and life sciences industry.
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  • Datarobot
    Head Of Product Marketing
    Datarobot Jan 2018 - Apr 2020
    Boston, Massachusetts, Us
    Established product and industry marketing, including the solidification of corporate and product-specific branding and messaging, enablement of global sales, marketing, and customer-facing data scientists, and recruiting/on-boarding a diverse team. Drove awareness/lead generation campaigns to tell a broader vision, and developed the repeatable processes and content to support significant revenue and employee growth.KEY RESPONSIBILITIES & ACCOMPLISHMENTS:* Created and established widespread use of detailed buyer/user personas for product feature prioritization and marketing campaign targeting, plus the associated persona-specific messaging hierarchy.* Built content strategy, and created data sheets, blogs, presentations, demos, and more for integrated marketing campaigns to drive thought leadership, generate leads, and accelerate the sales cycle.* Overhauled corporate, persona, product, and industry messaging following the acquisition of four companies to expand portfolio. Drove updates to core sales tools, use cases, online/event assets, and more.* Ensured commercial readiness for core platform additions (e.g. market, pricing, sales enablement, etc.), and developed and executed GTM plans for quarterly releases to drive awareness and adoption.* Created presentations, FAQs, objection handling materials, and more to empower internal teams to articulate key benefits, and effectively demo, support, and sell a broader product and services portfolio.* Established DataRobot as a ‘Visionary’ in the 2019 and 2020 Gartner Data Science and Machine Learning Platforms Magic Quadrants, as well as a ‘Leader’ in the 2019 Forrester AutoML New Wave. Drove the entire submission process, plus analyst presentations, reviews, and all internal training and external promotion.* Ran DataRobot AI Council, a two-day event with customers to review new features and corporate strategy. Developed keynote presentation, facilitated breakout session decks, recruited attendees, and more.
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  • Alteryx
    Sr. Director/Vp Of Product Marketing
    Alteryx Mar 2015 - Dec 2017
    Irvine, California, Us
    Led Product Marketing during a significant transition in the Alteryx business model to help the company scale revenue and streamline processes to support its initial public offering (IPO). Developed high-performing team and created product positioning and messaging that effectively communicated potential uses for Alteryx, illustrated the product experience, and supported the end-to-end marketing and sales process.Promoted to Sr. Director of Product Marketing in March 2015, and Vice President of Product Marketing in March 2016.KEY RESPONSIBILITIES & ACCOMPLISHMENTS: * Created scalable processes regarding pricing/packaging, SKUs, free trials, and more, to facilitate 8x customer growth and 3x revenue attainment between 2014 and 2017.* Redefined the sales playbook and trained internal teams on corporate vision, plus industry- and persona-specific messaging, pricing, use cases, competitive differentiation, and sales plays to replicate past success.* Executed campaigns to position Alteryx as a thought leader in data blending and advanced analytics through contributed articles, media interviews, event keynotes, customer reference activities, and more.* Integrated key acquisitions in data cataloging and machine learning operations (MLOps) with updates to core messaging and positioning, GTM processes, sales enablement, analyst relations, and more.* Managed relationships with key analysts at Gartner, Forrester, IDC, and other firms, and drove multi-discipline response to position Alteryx favorably on Magic Quadrants, Waves, and other key ranking reports.* Leveraged deep understanding of customer and market requirements for self-service analytics to collaborate with product management on launch strategies and roadmap prioritization.* Worked with senior leaders to create S-1 and prepare the company for highly successful IPO in March 2017.
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  • Alteryx
    Sr. Manager/Director Of Industry Marketing
    Alteryx Apr 2011 - Mar 2015
    Irvine, California, Us
    Developed and executed GTM strategy to grow telecom industry business, and ultimately became responsible for replicating success in other industry verticals. Developed product- and persona-specific messaging, and generated industry- and department-specific content to support demand generation and funnel acceleration.Promoted to Director of Industry Marketing in March 2013.KEY RESPONSIBILITIES & ACCOMPLISHMENTS:* Executed white space and win/loss analysis to identify ideal use cases, and drove highly-targeted account-based marketing (ABM) campaigns that led to Alteryx deployment in eight of the top-ten wireless providers, and significant growth in the wireline and cable/media segments.* Developed marketing campaigns and evangelized benefits of customer analytics across multiple industries.* Led corporate messaging project to re-position Alteryx from niche geospatial provider to support broader data blending and advanced analytics applications, and drive results across all communication channels.* Drove strategies to expand account penetration, both in terms of new features/SKUs with existing users and expansion into new departments within the same company, and reduce customer churn.* Monitored usage patterns and ran customer focus groups to gather inbound requirements, then worked with product management to solve issues that prevented broader product/feature adoption.* Led attendee and customer speaker recruiting, executive keynote development, video production, promotional content, sales enablement, and content review for highly successful annual user conferences.
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  • Fujitsu Network Communications
    Sr. Manager, Marketing Communications
    Fujitsu Network Communications Mar 2007 - Apr 2011
    Richardson, Texas, Us
    Developed and executed marketing programs and media/analyst relations campaigns to build awareness, generate leads, and drive critical retention programs in core accounts. Worked with global product teams to create innovative approaches to branding, advertising, sales tools, events, and co-marketing programs.KEY RESPONSIBILITIES & ACCOMPLISHMENTS:* Received Fujitsu Gold President’s Award for the launch of the FLASHWAVE® 9500 Packet Optical Networking Platform – the company’s premier product and top revenue producer from 2011 through 2016.* Defined “Packet Optical Networking Platform” as a new product category, and convinced industry analysts and customers of its unique qualities, positioning Fujitsu and its FLASHWAVE 9500 in a class by itself.* Managed partner relationships, and created sales tools and lead generation programs to launch OEM products providing Ethernet services that drove $20M+ opportunities during their first year of availability.* Drove response to secure premier position in Gartner SONET Magic Quadrant for multiple years.
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  • Fujitsu Network Communications
    Manager, Media/Analyst Relations And Market Intelligence
    Fujitsu Network Communications Oct 2002 - Mar 2007
    Richardson, Texas, Us
    Forged relationships with media and industry/financial analysts to become a trusted advisor and generate awareness through executive speaker placement, awards, articles, board memberships, and social media.KEY RESPONSIBILITIES & ACCOMPLISHMENTS:* Developed and drove messaging through over 250 press releases, data sheets, white papers, app notes, case studies, and other sales tools/collateral. Generated 14 industry awards across 7 different products.* Upgraded competitive intelligence to combine financial reporting with technical product comparisons. Change significantly raised value to senior management and enhanced positioning for RFx submissions.* Overhauled internal communications to improve access to competitive intelligence and market research.
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  • Fujitsu Network Communications
    Manager, Product Marketing
    Fujitsu Network Communications Mar 1998 - Oct 2002
    Richardson, Texas, Us
    Led the successful introduction of telecom hardware, software, and services, plus the creation of associated promotional materials, product collateral, white papers, case studies, event presentations, sales training, etc.KEY RESPONSIBILITIES & ACCOMPLISHMENTS:* Developed and executed GTM strategy for the DSL/FTTH access product line. Worked closely with sales to close a Tier 1 carrier contract for the largest broadband deployment of its time in North America.* Drove the highly successful launch of FLASHWAVE 4000 Multiservice Provisioning Platforms (MSPPs) in 2000-2001, which provided over 60% of company revenue from 2002 through 2010.* Coordinated RFP responses that led to significant, multi-year contracts during industry recession that put the company back on the path to profitability.* Led introduction of OEM partner products to grow portfolio of wavelength division multiplexing products.
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Bob Laurent Skills

Product Marketing Telecommunications Competitive Analysis Product Management Strategy Analytics Marketing Communications Cross Functional Team Leadership Demand Generation Messaging Corporate Communications Analyst Relations Market Research Marketing Strategy Lead Generation Marketing Program Management Salesforce.com Thought Leadership Public Relations Email Marketing Project Planning Competitive Intelligence Product Development Digital Marketing Network Engineering Business Intelligence Marketing Automation B2b Marketing Team Leadership Alteryx Strategic Communications Industry Analyst Relations Marketing Research Market Analysis Network Architecture Event Management Budget Management Vendor Relations Copywriting Marketo Lead Management Strategic Leadership Staff Development Executive Communications Budget Preparation Capital Budgeting Public Speaking Customer Analysis Strategic Analytics

Bob Laurent Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Information Systems
  • Clarkson University
    Clarkson University
    Electrical Engineering

Frequently Asked Questions about Bob Laurent

What company does Bob Laurent work for?

Bob Laurent works for Liveramp

What is Bob Laurent's role at the current company?

Bob Laurent's current role is Product Marketing and Analyst Relations.

What is Bob Laurent's email address?

Bob Laurent's email address is rl****@****ame.com

What is Bob Laurent's direct phone number?

Bob Laurent's direct phone number is +197299*****

What schools did Bob Laurent attend?

Bob Laurent attended Nyu Stern School Of Business, Clarkson University.

What skills is Bob Laurent known for?

Bob Laurent has skills like Product Marketing, Telecommunications, Competitive Analysis, Product Management, Strategy, Analytics, Marketing Communications, Cross Functional Team Leadership, Demand Generation, Messaging, Corporate Communications, Analyst Relations.

Who are Bob Laurent's colleagues?

Bob Laurent's colleagues are Brian Furman, Likhitha Emmadi, Prashant Sharma [C], Eina Barnes, Victor Lloyd, Maria-Cristina Dițu, Brandon Jeffrey Coulombe.

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