Bob Smolik Email & Phone Number

Chicago, Il

Construct Tribune Publishing's brand architecture for our advertising and marketing solutions businesses (digital and print) using research inputs, case studies, and competitive landscape insights--centered around our core four verticals of Grocery, Home, Healthcare and Education. Integrate our brand messaging into company messaging across all client touchpoints.Plan and build demand generation strategies specific to category vertical client needs.Continuously identify & facilitate innovative ways to deliver our brand messaging/stories.Deliver weekly category-specific webinars highlighting top trends, best practices and case studies.Partner with premium accounts sales teams to create and support revenue opportunities with strategic accounts.Train our organization on research tools and leverage best practices to drive revenue and maximize ROI from the resources and ideas that our partners offer.Collaborate with consumer marketing organization on new research projects that support our business strategies, as well as negotiate and determine research contracts with syndicated vendors.Manage a group of Vertical Category Managers responsible for the implementation and development of category-specific initiatives and marketing opportunities.

Greater Chicago Area

Craft business-to-business messaging in the form of presentations, sell sheets, and persona development.Lead and own marketing collateral specific to Digital, Content Marketing, and Cross-Media Marketing, as well as client- and category-specific material, for Chicago Tribune Media Group, Tribune Content Solutions, Tribune Content Agency, and Tribune 365, focusing on regional, local, and national clients.Manage digital metrics and reporting of traffic and audience for the advertising teams.Developed and led AiiM (Audience, Insight, Ideation, Marketing) Team with a focus of creating new go-to market strategies and driving significant revenue growth in the Chicago Market for Tribune Publishing.Serve as a content point and leader across the Tribune Publishing organization for advertiser marketing best practices.Analyze competitive market strategies through analysis of related product, market, or share trends.Communicate with customers, competitors, suppliers, professional organizations, or others to stay abreast of industry or business trends.Plan, build and facilitate ongoing weekly training seminars focused on marketing and digital trends for the Chicago, National, and Publishing teams, with a weekly attendance of 70+.Create, build, and facilitate digital trend and product trainings.Write and post content through Wordpress on Chicago Tribune Media Group's advertiser website, as well as within a monthly newsletter.

Greater Chicago Area

Managed all sales collateral and presentations for the top-tier advertising accounts within Chicago Tribune Media Group, across categories, with specific expertise in grocery, CPG, and Mass.Partnered with the Research and Strategic Insights Team on revamping, facilitating, analyzing, and presenting our proprietary Chicagoland Food and Drug Study, and assisted in presenting to more than a dozen clients.Built, organized, and maintained the Chicago Tribune Media Group Media Kit and assisted in the rebranding and reorganization of our organization sales materials, as well as the marketing collateral portal within the internal Sharepoint system.Created and facilitated 'Digital Dialogue' training and discussion seminars to boost digital acumen across the sales and marketing organization.

Oakbrook, Il

Managed marketing for all classified marketing verticals, including automotive, real estate, and recruitment, including print and digital products.Created and streamlined digital metric reporting within the advertising organization.Performed analysis and developed go-to-market strategy for re-zoning initiative within the automotive category.Managed and maintained external advertiser website, including content development.

Oakbrook, Il

Managed Cars.com digital marketing collateral, as well as client-specific reporting through coordination with sales reps.Owned monthly reporting for all classified verticals.