Principal
CurrentINITIALIZING & SCALING TECHNOLOGY-BASED BUSINESSESGo-to-Market- Generate more revenue sooner, providing a pragmatic path to launching new businesses with limited resources- Improve marketing and sales ROI through more precise targeting & messaging, and more effective programs & partnershipsProduct-Market Fit- Convert vision into reality by defining profitable, phased implementation steps, leveraging in-depth experience with diverse technologies, markets and business models- Ask the right questions to quickly understand and validate the underlying core problems, bridge the gaps between customer requirements and technologies, and create innovative solutions using Agile and Lean Startup techniquesInvestment- Speed investment by developing strategies, company positioning, and supporting materials to raise funds from angels, venture capital, grants, private equity and strategic partnersREPRESENTATIVE ENGAGEMENTS:• Digital dentistry – define and implement materials supply chain tracking integrated with ERP• Online marketing – modify business model, establish new sales & marketing programs to double revenues• Genetic sequencing – structure new business in new market to leverage IP & maximize shareholder value • Industrial materials - commercialize new material for ECG & medical sensing applications• Japanese milling machine manufacturer – provide independent assessment & recommendations to the Chairman to accelerate growth in medical markets• Air purification – develop & implement go-to-market strategies for a highly differentiated, patented system for COPD, Asthma and Allergies in the home• German Dental CAD/CAM software – define and implement marketing programs to grow revenues & dealer channels in the US• Surgical tools – develop business plan to commercialize new tool invented by world-renown surgeon with patient, payer, and provider benefits• HealthcareIT – refine product strategy & priorities for Asthma mobile patient tracking and analysis