Mentor and advisor to a Techstars-backed startup, Cedric specializes in marketing, consumer packaged goods (CPG), revenue management, and market expansion strategies.

B2B2C provider of mental health solutions for large employers, specialising in outsourcing across Southeast Asia (notably in the Philippines) and Latin America. Leveraging advanced technological solutions and deep expertise in mental health and well-being, MindNation helps companies enhance productivity by reducing turnover and improving absenteeism rates. Played a pivotal role as a co-founder and currently serves as an advisor to the CEO. •Created Brand recognized and valued as the… Show more B2B2C provider of mental health solutions for large employers, specialising in outsourcing across Southeast Asia (notably in the Philippines) and Latin America. Leveraging advanced technological solutions and deep expertise in mental health and well-being, MindNation helps companies enhance productivity by reducing turnover and improving absenteeism rates. Played a pivotal role as a co-founder and currently serves as an advisor to the CEO. •Created Brand recognized and valued as the leader (less than 12months) by key clients in Philippines.•Successful Profitability achieved Y1, with >$2MM revenue after Y1. •Partial exit to key US investor (2023), with launch ongoing in US. Show less

- CEO/GM at Downy: Led holistic management across product innovation to sales in the Gulf and Saudi Arabia.- Revitalized brand positioning, turned a profit through streamlined operations, simplified product offerings, and penetrated new markets with an affordable support model.- Built and directed a team of 30+, enhancing agility and capabilities.- Ensured strategic alignment with executive board, Regional President, and Global CEO.- Flipped P&L from loss to profit within 18… Show more - CEO/GM at Downy: Led holistic management across product innovation to sales in the Gulf and Saudi Arabia.- Revitalized brand positioning, turned a profit through streamlined operations, simplified product offerings, and penetrated new markets with an affordable support model.- Built and directed a team of 30+, enhancing agility and capabilities.- Ensured strategic alignment with executive board, Regional President, and Global CEO.- Flipped P&L from loss to profit within 18 months in the Middle East (UAE/Saudi Arabia), overcoming commodity price challenges.- Reinvented supply chain and communication strategy, revitalizing margins and spurring growth.- In Africa, designed a marketing model that streamlined initiatives, leading to self-financed launches, 40% CAGR, and improved operating margins by over 20 points.- Doubled e-commerce growth via process enhancements, smart promotions, and strategic portfolio management. Show less

- Led P&G APAC's largest design portfolio as CMO, managing a portfolio over $250MM, achieving a turnaround trajectory leading to growth from negative to 120IYA.- Utilised deep consumer insights to introduce a new brand proposition, "100% natural fragrance," alongside a refreshed visual identity.- Launched products based on consumer insights, significantly boosting key product lines.- Collaborated closely with top executives, from the President to SVPs, to ensure strategic coherence… Show more - Led P&G APAC's largest design portfolio as CMO, managing a portfolio over $250MM, achieving a turnaround trajectory leading to growth from negative to 120IYA.- Utilised deep consumer insights to introduce a new brand proposition, "100% natural fragrance," alongside a refreshed visual identity.- Launched products based on consumer insights, significantly boosting key product lines.- Collaborated closely with top executives, from the President to SVPs, to ensure strategic coherence and flawless execution.- Demonstrated the effectiveness of consumer-focused strategies and branding innovation in regional growth and profit increase. Show less

- Spearheaded unprecedented growth as DOWNY Philippines' Brand and Commercial Director, elevating EBITDA to +200ix and revenue to a 110% CAGR and transforming market share from deficit to profit, a feat unmatched in over a decade.- Earned the 2017 Global Award for propelling the category growth to fastest globally with new consumer propositions, strategic portfolio adjustments, and innovative in-store strategies.- Captured the Best Global Fabric Care TVC campaign internal awardwith the… Show more - Spearheaded unprecedented growth as DOWNY Philippines' Brand and Commercial Director, elevating EBITDA to +200ix and revenue to a 110% CAGR and transforming market share from deficit to profit, a feat unmatched in over a decade.- Earned the 2017 Global Award for propelling the category growth to fastest globally with new consumer propositions, strategic portfolio adjustments, and innovative in-store strategies.- Captured the Best Global Fabric Care TVC campaign internal awardwith the "100 hugs" initiative, highlighting marketing excellence, Aalong with multiple external recognition (EFFIE, KANTAR, TAMBULI) - Launched the first sachet upcycling program in the Philippines through P&G Recycling Philippines, in collaboration with WorldVision, and founded the P&G Pro-Bono School Philippines to empower women, underscoring a commitment to sustainability and community development. Show less

Ariel, Tide, Lenor/Downy