Bob Waln Email & Phone Number

Atlanta, Ga, Us

Onboarding/engagement manager for a multi-tenant cloud platform which provides a centralized entry point for internal and external users to access Equifax digital products.* Coordinate multiple products onboarding to the platform. 16 concurrent projects with a variety of internal Business Units and stakeholders* Define, execute, measure, and improve the process for engaging with Business Units of Equifax* Demonstrate and explain platform features/functions in weekly orientation sessions and demos* Communicate priorities and status of projects

Frisco, Texas, Us

Multiple responsibilities in a variety of areas of the company interacting with a wide range of teams.Performed market analysis to identify opportunities for MediaKind to enter the enterprise and education markets with existing or new products.Product Management for TV/Media Platforms with a focus on Monetization including:* Evaluated opportunities for MediaKind to break into adjacent markets.* Analyzed commerce and monetization partner options relevant to a Direct-to-Consumer (DTC) streaming video solution through use of an RFI.* Interacted with multiple companies and MediaKind internal groups to clarify minimum viable product requirements as well as those projected for the next 3-5 years.* Assisted Sales and Sourcing in negotiating better pricing from a technology partner to reduce customer TCO for the DTC solution.Product Management for Network Digital Video Recorder and Video Streaming product.

Product Owner for Digital Rights Management (DRM) and Professional Services engineering groups for Direct To Consumer video services.* Worked with multiple agile teams focused on delivering cloud-based solutions. Managed and drove requirements and helped teams succeed with delivery based on Agile methods.* Led cost-reduction efforts for the DRM offering that involved sunset of specific services and correct sizing of AWS instances. Resulted in 50% cost reduction for the product.

Kista, Stockholm, Se

Improved business performance and defined strategy for On Demand Workflows and Advertising - two sections of the overall media portfolio.* Analyzed global financial performance of software products and services in assigned sections of the portfolio, and presented findings to senior management.* Identified opportunities for improved results and implemented required changes including adjustments to pricing models, price levels, bundling, and entry into new customer segments.* Collaborated with Strategic Product Managers on priorities, backlogs, and roadmaps.* Presented the complete portfolio internally and to external customers and prospects.

Kista, Stockholm, Se

Provided leadership and drove all aspects of product planning and solutions management for multiscreen video and advanced advertising applications for video service providers. Set strategy and future direction for the design and implementation of next generation technologies, bridging the gap between customers, internal sales groups, and operations.With a focus on Thought/Team Leadership, innovation, and strategic marketing, I was a proactive leader and major contributor in product management from strategy, competitive product positioning through sales and inbound/outbound marketing.Under my leadership and direction:* Offered highly tailored solutions for advanced video advertising, legacy TV, video streaming services, interactive, Wi-Fi services, and digital marketing and signage* Identified strategic market requirements and influenced roadmap development of new solutions* Developed sales and marketing teams to prioritize strategy for product lines, including account targeting, pricing and product attributes beneficial to customer needs* Analyzed customer and market analytics to understand behavior, performance, and opportunity areas

Kista, Stockholm, Se

Planned and executed our products through the entire lifecycle, gathered and prioritized requirements for these products, and ensured there was a shared vision across the company. * Set and communicated the long-term vision and strategy for commercially viable end-to-end technical solutions.* Managed the product from concept to deployment, enabling all supporting functions across the organization.* Developed and designed go-to-market strategy for new product offerings focused on integrating custom advertising and multiscreen TV software and services.

Kista, Stockholm, Se

Owned major product capabilities that facilitated placement of advanced advertising with on-demand program content. Partnered with key stakeholders, software development, sales, and marketing teams to create and formulate strategy, roadmap and prioritization of high-value initiatives for customers, delivering interactive enhancements in an agile environment for development and quality assurance execution. * Opened new business lines and markets with significant revenue-generating potential.* Go-to liaison and SME for product rollout with two of the largest U.S. cable operators.* Designed component integration for interactive advertising and ensured software releases supported customer business needs.* Engaged a cross-functional team developing ideas to bring to market through rapid prototyping and quick build cycles.

Atlanta, Georgia, Us

* Delivered key initiatives for the Interactive Marketing & eBusiness Group, focused on increasing revenue and conversion rates for homedepot.com. * Managed projects to enhance the homedepot.com storefront, added capabilities for visitors to browse local physical stores, and launched sales of Large Appliances online. The sale of large appliances initially provided over $2M additional revenue per month. * Managed strategic replatforming initiatives to migrate the existing configuration to a new Order Management System as well as a WebSphere Commerce storefront.

Sr. Product ManagerPromoted to define the vision and requirements for an asset management system product that provided storage and quality review for file-based video content. Managed client relationships, built requirements, assisted with product marketing/sales and directed product enhancements. Held overall accountability for customer satisfaction.► Active involvement in the full SDLC led to rollout in 6 months and a new, high-profit revenue stream.► Determined customer needs and built requirements for development of a highly successful asset management system that delivered significant cost savings for customers; led to contracts with 3 of the top 5 U.S. cable operators.Program ManagerCollaborated with Cox Media in development and rollouts of the FreeZone, a video-on-demand television experience with free and advertising-related content designed to familiarize consumers with the world of VOD. Project managed the full SDLC overseeing deliverables with a vendor partner.► Successful rollouts positioned Cox Communications and Cox Media as early leaders in VOD with advertisers; initial campaigns exceeded direct mail results by up to 1200%.► Demonstrated technical expertise and innovation in the design and launch of client-specific solutions.

* Defined and brought to market product offering for internet start-up: three-tier web application. Product facilitated early identification of contracting opportunities published by U.S. federal government agencies.* Coordinated third-party firms (user interface design, back-end programming).* Orchestrated a successful product launch with sales, marketing, and business development groups, including conversion of customers from previous applications. Approximately 150 customers migrated over a two-month period.* Defined enhancement releases to the product and managed them through successful implementation.

My early career history includes work as a Software Product Manager for LBMS Inc. in Houston, TX; as a Software Programs Analyst for Delta Air Lines; and as a Software Development Consultant for Solv Corporation.

Bachelor Of Business Administration (Bba), Business

Mechanical Engineering - Coursework