Bob Weaver Email & Phone Number

Indianapolis, In, Us

Greencastle, Indiana, United States

Bold and Gold. https://www.depauw.edu/

Terre Haute

Built updated messaging platform to position unique brand. Work with enrollment management and VP Communications to increase enrollment numbers and quality to record levels. Coordinated video, print, and digital campaign messaging and execution to advance the brand and departmental initiatives.

Indianapolis, Indiana Area

Freelance and contract marketing communications for advertising and design agencies, philanthropic/non-profit organizations, manufacturing, healthcare, aviation, regional economic development and education. Interim Director of Communications for Christian Theological Seminary. Creative Associate for Marketability LLC. Campaign Manager, Mounds Greenway(Hoosier Environmental Council). Brand Specialist, Indiana State University.

Indianapolis, Indiana

Led Flat 12 marketing efforts through a time of growth from a $ .5 MM company to a $3 MM company, the fourth largest brewer in the state. Directed community partnerships with Indiana professional soccer (Indy Eleven), Reconnecting to our Waterways and BlueMile running. Managed entire communications for 10+ sub-brands, plus brewery taproom location. Executed broad social media and public relations campaigns that consistently put Flat 12 in the local and regional spotlight.

Responsible for managing profitability, product development, promotion and marketing execution of $100 million product portfolio on Scotts' largest brand, Turf Builder brand lawn fertilizer. Led reformulation of $45 million Turf Builder Starter brand fertilizer. Drove research and development, regulatory approvals, package redesign and retail promotion to ensure product listings and new merchandising opportunities, while achieving cost savings of $1.75 million.Managed $40 million fertilizer spreader business through SKU rationalization while maintaining 80% market share. Led cost savings initiatives that generated a half million dollars in savings for Scotts and key customers. Played key role in improving Scotts' sustainability story through spreader innovation. Responsible for Turf Builder brand interactive efforts in Email marketing, search, and websites. Initiated successful campaign to add over 100,000 subscribers to e-mail marketing list in 2009 and improved Scotts.com page visits by more than 50% versus previous year.

Selected member of Bloomington Brands, LLC, an independent study/brand intern partnership between Indiana's Kelley School and the Scotts Miracle-Gro Company. Managed the pre-launch of Osmocote brand Pot-Shots plant food. Led naming project, in-store tests and package design exploration.Developed strategic plan for Osmocote product line including positioning, pricing and margin improvement. Proposed plan to generate savings of $400,000.

Responsible for writing, advertising concepts, integrated campaign development, naming and identity, brand positioning and strategy, and production leadership for diverse set of clients. Re-branded feature product line for Watchfire, an $18 million dollar electronic sign brand, and created integrated marketing campaign that increased sales 20% in first 12 months of campaign. Campaign won a best of show award for excellence in integrated marketing communications. Developed permission e-mail marketing campaign that extended one-to-one communications with Watchfire dealers, enabling cuts in magazine spending by more than half and strengthened relationships with strategic partners.Created new identity and launch campaign for StuartNatal's branded prescription prenatal vitamin to challenge competitors and generics that had eroded market share. StuartNatal tripled market share within 18 months and regained #1 position in category.

Managed projects on tight timelines and tight budgets for a wide range of clients in entertainment, consumer packaged goods, real estate and manufacturing. Responsible for freelance talent acquisition, writing, creative development and production leadership. Produced radio, television and print campaign for rebranded Red Gold tomato products that led to thousands of new submissions to customer database from more than 60 metropolitan markets.