Bob Weaver Email and Phone Number
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Marketer and Writer with a belief that content connects brands to people. Leader of cross-functional teams in brand and product management capacities, working to differentiate brands and build brand equity within highly competitive categories. Developer of campaigns across a breadth of categories. Experience includes competitive analysis, category analysis, product strategy, social media campaigns, event marketing, concept development, headlines, taglines, ads, scripts, online campaigns, email, radio and video production.
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Senior Director Of CommunicationsDepauw UniversityIndianapolis, In, Us
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Senior Director Of CommunicationsDepauw University Jan 2023 - PresentGreencastle, Indiana, United StatesBold and Gold. https://www.depauw.edu/
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Brand Strategist, WriterRose-Hulman Institute Of Technology Jul 2020 - Jan 2023Terre HauteBuilt updated messaging platform to position unique brand. Work with enrollment management and VP Communications to increase enrollment numbers and quality to record levels. Coordinated video, print, and digital campaign messaging and execution to advance the brand and departmental initiatives. -
Freelance Business And Marketing ConsultantBob Weaver Dec 2014 - Jan 2023Indianapolis, Indiana AreaFreelance and contract marketing communications for advertising and design agencies, philanthropic/non-profit organizations, manufacturing, healthcare, aviation, regional economic development and education. Interim Director of Communications for Christian Theological Seminary. Creative Associate for Marketability LLC. Campaign Manager, Mounds Greenway(Hoosier Environmental Council). Brand Specialist, Indiana State University.
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Director Of Marketing/Vp Of MarketingFlat 12 Bierwerks Jul 2010 - Nov 2014Indianapolis, IndianaLed Flat 12 marketing efforts through a time of growth from a $ .5 MM company to a $3 MM company, the fourth largest brewer in the state. Directed community partnerships with Indiana professional soccer (Indy Eleven), Reconnecting to our Waterways and BlueMile running. Managed entire communications for 10+ sub-brands, plus brewery taproom location. Executed broad social media and public relations campaigns that consistently put Flat 12 in the local and regional spotlight.
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Assistant Brand ManagerThe Scotts Miracle-Gro Company May 2008 - Nov 2009Responsible for managing profitability, product development, promotion and marketing execution of $100 million product portfolio on Scotts' largest brand, Turf Builder brand lawn fertilizer. Led reformulation of $45 million Turf Builder Starter brand fertilizer. Drove research and development, regulatory approvals, package redesign and retail promotion to ensure product listings and new merchandising opportunities, while achieving cost savings of $1.75 million.Managed $40 million fertilizer spreader business through SKU rationalization while maintaining 80% market share. Led cost savings initiatives that generated a half million dollars in savings for Scotts and key customers. Played key role in improving Scotts' sustainability story through spreader innovation. Responsible for Turf Builder brand interactive efforts in Email marketing, search, and websites. Initiated successful campaign to add over 100,000 subscribers to e-mail marketing list in 2009 and improved Scotts.com page visits by more than 50% versus previous year. -
Brand AssociateThe Scotts Miracle-Gro Company Nov 2006 - Apr 2008Selected member of Bloomington Brands, LLC, an independent study/brand intern partnership between Indiana's Kelley School and the Scotts Miracle-Gro Company. Managed the pre-launch of Osmocote brand Pot-Shots plant food. Led naming project, in-store tests and package design exploration.Developed strategic plan for Osmocote product line including positioning, pricing and margin improvement. Proposed plan to generate savings of $400,000.
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Senior WriterWilliams Randall Marketing Jun 2000 - Jul 2006Responsible for writing, advertising concepts, integrated campaign development, naming and identity, brand positioning and strategy, and production leadership for diverse set of clients. Re-branded feature product line for Watchfire, an $18 million dollar electronic sign brand, and created integrated marketing campaign that increased sales 20% in first 12 months of campaign. Campaign won a best of show award for excellence in integrated marketing communications. Developed permission e-mail marketing campaign that extended one-to-one communications with Watchfire dealers, enabling cuts in magazine spending by more than half and strengthened relationships with strategic partners.Created new identity and launch campaign for StuartNatal's branded prescription prenatal vitamin to challenge competitors and generics that had eroded market share. StuartNatal tripled market share within 18 months and regained #1 position in category. -
Project Manager/WriterThe Heavyweights Jun 1998 - May 2000Managed projects on tight timelines and tight budgets for a wide range of clients in entertainment, consumer packaged goods, real estate and manufacturing. Responsible for freelance talent acquisition, writing, creative development and production leadership. Produced radio, television and print campaign for rebranded Red Gold tomato products that led to thousands of new submissions to customer database from more than 60 metropolitan markets.
Bob Weaver Skills
Frequently Asked Questions about Bob Weaver
What company does Bob Weaver work for?
Bob Weaver works for Depauw University
What is Bob Weaver's role at the current company?
Bob Weaver's current role is Senior Director of Communications.
What is Bob Weaver's email address?
Bob Weaver's email address is bw****@****web.org
What is Bob Weaver's direct phone number?
Bob Weaver's direct phone number is +131785*****
What are some of Bob Weaver's interests?
Bob Weaver has interest in Civil Rights And Social Action, Economic Empowerment.
What skills is Bob Weaver known for?
Bob Weaver has skills like Integrated Marketing, Email Marketing, Brand Development, Brand Management, Competitive Analysis, Marketing Strategy, Digital Marketing, Strategy, Advertising, Marketing, Creative Writing, Management.
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Bob Weaver
Greater Houston4guidry.com, guidry.com, gmail.com, sra.com -
Bob Weaver
Philadelphia, Pa3stephens.com, highlander-partners.com, kbpartners.com1 +121424XXXXX
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Bob Weaver
Indianapolis, In5gmail.com, ibm.com, gmail.com, karauctionservices.com, infocenter.io3 +135227XXXXX
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Bob Weaver
Senior Vice President, Market President At Farmers & Merchants State Bank - Muncie, IndianaYorktown, In1waynebnk.com
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