Geane Bocaiuva Email & Phone Number

State Of Minas Gerais, Brazil

London, United Kingdom

Massive Rocket (Global Braze Agency) helps companies use data to understand their customers and automate communications across channels to generate predictable growth.Technologies: Braze, mParticle, Segment, Tealium, Snowflake, Tableau, Looker, Amplitude & Mixpanel.

Provide high-quality translation services, translating text and captions from English to Portuguese (Brazilian and European).Perform video captioning and synchronization for subtitles after translation.

• Develop HTML code and AMPscript when dynamic content is needed for email campaigns, ensuring proper implementation, followed by testing and scheduling, conducting A/B testing as required. Additionally, create, test.
• Orchestrate single and multichannel customer journeys using Salesforce Marketing Cloud’s Journey Builder, creating personalized journeys for each customer, considering purchase habits and customer profile.
• Create and manage Data Extensions, ensuring accurate customer segmentation. Export data for various marketing purposes, maintaining data integrity.
• Manage Automation Studio activities, including running scripts, email sends and audience segmentation, developing SQL queries according to the marketing strategy and optimized for performance.
• Develop CloudPages with data validation using SSJS and AMPscript.

Belo Horizonte, Minas Gerais, Brazil

• Developed email, SMS, and push campaigns and performed A/B testing, ensuring good email deliverability and proposing changes when needed. Used AMPscript and RPL to create personalization rules and logic, ensuring the.
• Orchestrated single and multichannel customer journeys using Salesforce Marketing Cloud and Oracle Responsys.
• Managed subscriber's status and created targeted segmentations using logic rules and SQL code, evaluating performance to define the best code to use for each task.
• Specified technical requisites to enable data integration with Oracle Responsys via forms.
• Created automatic performance dashboards and reports on Oracle Responsys to quickly obtain and share launch insights.
• Created study guides and presentations about platform features, to enhance understanding and to foster team development, aiding coworkers in achieving certifications.

Belo Horizonte, Minas Gerais, Brazil