Led a diverse range of internal and client projects across industries including Venture Capital, Robotics, and BioTech. Key achievements and responsibilities:Brand Strategy: Developed comprehensive brand strategies from foundational elements to tone of voice guidelines. Led ideation sessions and trained teams to ensure consistent brand communication.Brand Naming: Conducted requirement gathering, ideation sessions, and preliminary trademark checks to create impactful brand names.Content Strategy: Translated business requirements into effective content strategies, advised on channel selection, and supervised content implementation, enhancing reach and engagement.Copywriting and Ghostwriting: Crafted compelling content for clients and internal teams, with publications featured in Forbes, Inc., Entrepreneur, and Fast Company.Notable Clients: Providence, NGP Capital, Signal AI, Overland AI, Bioloomics, Envied Biosciences, Aza FinanceAwards: Red Dot, AVA Digital Awards, Creative Communication Award

I offer consulting and hybrid services to internal teams, ensuring their brands align with business objectives. I work closely on strategy, implementation, and training for both short- and long-term projects.

Played a key role in Zeilen Van Vrijheid, a humanitarian foundation based in The Netherlands delivering medical aid and emergency vehicles to Ukraine. Responsibilities included:Brand Strategy: Established and consolidated brand strategy amidst the ongoing war in Ukraine.Communication: Drafted and disseminated engaging communications across multiple channels to donors, the public, volunteers, and corporate sponsors.Campaign Coordination: Led the creation of physical and digital awareness campaigns, developing narratives and materials.Tone of Voice: Unified the NGO’s tone of voice to ensure consistent communication across various channels.Training and Governance: Trained volunteers and participated in strategic decision-making to enhance NGO governance.

Founded and led a boutique branding and content agency, overseeing a wide range of client projects in industries such as SaaS, DTC, Blockchain, and BioTech. Key services included:Brand Strategy and Tone of VoiceBrand NamingOmnichannel Marketing Strategy and ExecutionNew Market Marketing ServicesGo-to-Market StrategiesVisual Branding CoordinationNotable Clients: Crystal Blockchain, One.com, Etherscan, Hybrid.AI

Translated business and fundraising goals into high-performing omnichannel communication strategies for both in-house goals and client projects. Responsibilities included:Strategy Development: Created and implemented strategies for paid and organic PR, social media, community management, events, content marketing, and paid advertising.Hands-on Implementation: Executed strategies directly or in collaboration with in-house teams to ensure successful outcomes.

Provided content marketing support for high-energy client projects requiring significant visibility. Key channels included:Content MarketingCommunity ManagementPaid and Organic PR

Established and developed in-house brand strategy from the ground up, focusing on the US market. Responsibilities included:Brand Foundations: Developed brand foundations and coordinated visual branding efforts.Go-to-Market Strategy: Devised and implemented strategies, securing initial US-based clients.Channel Management: Singlehandedly managed paid and organic PR, social media, community management, events, content marketing, and paid advertising.

Managed paid advertising campaigns for major clients including Google (Search, Chrome, YouTube) and eBay. Responsibilities included:Campaign Management: Planned, launched, and optimized campaigns in coordination with internal teams.Reporting: Provided detailed reports to clients and internal stakeholders.