● Collaborated with team members to develop and implement effective research strategies, including the creation of new data collection methodologies.● Conducted research to support organizational goals, objectives, and policies, ensuring alignment with overall strategy.● Executed market research to assess customer preferences, needs, and buying habits, providing valuable insights for decision-making.● Coordinated with various departments to ensure research efforts are aligned with business objectives and initiatives.● Determined appropriate methods for data collection and analysis, utilizing surveys, interviews, focus groups, and statistical models as needed.

● Collected data from scanning programs, ensuring accuracy and completeness for analysis.● Trained field teams on scanning software, enhancing their proficiency and efficiency in data collection.● Processed and consolidated marketing data, streamlining information for effective analysis.● Conducted comprehensive analysis of consolidated data, identifying trends and insights to inform strategies.● Prepared data reports, including topline summaries and full reports in .ppt format, for clear presentation to stakeholders.

● Managed global and local research agency operations, ensuring the seamless execution of quantitative and qualitative studies.● Developed and prepared technical briefs to streamline research methodologies and objectives.● Oversaw comprehensive research analysis, translating data into actionable insights for stakeholders.● Created detailed reports and presentations, effectively communicating research findings to diverse audiences.● Implemented strategic insights derived from research, driving actionable initiatives within the organization.● Prepared both topline summaries and full reports, ensuring clarity and thoroughness in data presentation.● Executed "Track," "Incidence," and "Census" research projects, demonstrating expertise in various research methodologies.

● Developed visual designs for POS materials, enhancing brand presence and customer engagement.● Led brand activation initiatives, driving awareness and consumer interaction with products.● Monitored and tracked sales volumes, providing insights for performance evaluation and strategy adjustments.● Assisted in integrating sales boost plans, aligning efforts with overall business objectives.● Collaborated with PR agencies to amplify brand messaging and enhance market visibility.