An award-winning creative leader and copywriter with over 20 years experience in advertising, marketing, content, innovation and branding.Excels at building creative businesses and helping companies and brands find their purpose and narrative and orchestrate through content, experience and media.A native Swede, Bo has worked at some of the biggest network agencies in four different countries; Lowe in Sweden, Peter Clemenger/BBDO in Australia, DDB in France and Ogilvy in the UK.He has won accolades from D&AD, LIA, One Show, Kinsale, Lovies, BIMAs, Cannes Lions, AdStars, Eurobest, White Squre, Club DA and has sat on or been foreman of many juries including the Cannes Lions, One Show, D&AD, AdStars and countless domestic UK juries. He's a regular speaker at industry events and mentors through IPA, D&AD and School of Communication Arts.Bo has worked above, below, through the line and online on brands as diverse as Intel, Lipton Ice Tea, Mars, Heineken, IKEA, Royal Navy, Cancer Research UK and Greenpeace. Recently he’s been involved in developing a strategic purpose for Heineken, launching Will.i.am’s ANEEDA, Will Smith’s water brand, ‘Just Water.In his spare time he’s trying to figure out how to integrate artificial intelligence and machine learning in the creative process.