# Promote "Total Digital Factory" employer brand and motivate teams to move into the new offices : . Design and animate global digital program (Instagram, newsletters & films) to discover the offices, . Produce welcome pack to facilitate integration of teams, . Welcome employees on site with dedicated event # Motivate, strengthen the group spirit and maintain the link during the health crisis: . Build an entertaining experience, 100% television, digital and interactive, . Propose and implement Ad hoc variation for customers in the telecom, luxury goods, transport and petroleum sectors# Increase awareness of the "Protected" start-up, specialized in BtoC cybersecurity for its fundraising: . Improve the brand platform and key messages, . Support CEO for media training & interviews, . Design and monitor the digital visibility programMember of association « Entreprises & Médias »

#1 Corporate communication strategy definition highlighting innovation, corporate social responsibility , and variation on print (presentation, pad, pitch...), digital (social network, web and app) and on media. Defining a strategic plan for partnerships that translate the brand's DNA. Accompanying teams in their media and digital speeches#2 Implementation of marketing strategy, customer journey definition and implementation of marketing campaigns to develop business on priority sectors and themes #3 Strengthening the market intelligence and structuring a digital content platform to support teams in preparing responses to tendersStructuring and deploying CRM to partners to improve business management and customer knowledge in compliance with RGPD regulations#4 Implementation of the employer brand in order to attract talent and hire employeesTargeting school chairs and developing partnerships #5 Transformation of the MKT-COM team (50 people) to skill clusters to enhance the role of Business Partner

ALD Automotive offers fleet management and long-term vehicle leasing solutions to companies in 43 countries and manages 1.5 millions vehicles. Placing client satisfaction at the core of its strategy, ALD Automotive provides fleet managers and drivers with innovative tools and services to make easier their everyday business and meet new challenges to come.International CODIR's member - Reporting to Group COOImplemented ALD Brand as market leader Developed and implemented a global digital strategy to ALD countries: media, websites, social networks, international SEO strategy, AdWords and re-targeting campaigns.Led global print and digital campaigns, press relations and corporate communications for branding consistency.Developed Internal communication, internal and external events at Group level.Designed the ALD product and services platformSet up a multi mobility product platform using a “center of excellence” to leverage local knowledge for the Group. Led definition of private lease and used car sales marketing strategy (brand platform, digital lead generation, CRM study, new product segmentation) in cooperation with mature countries. Launched in DNK and UK.Led the global “Customer Satisfaction” project Implemented CRM in 28 countries Launched a marketing automation solution (lead nurturing) for prospects and customers – deployed in 28 countries and 150 campaigns carried out in 18 months.Enhanced ALD’s digital capabilities and launched apps dedicated to corporate segment. Designed a first fully digital consumer experience using private lease development. Created and implemented a full customer satisfaction program aimed at monitoring group performance on all segments Upskilled ALD globally in digital marketingCreated worldwide marketing and communication community with 43 ALD subsidiariesOrganized workshops on specific projects to increase ALD’s marketing culture. Rolled out global strategies.Developed best practice benchmarks

20 sourcing managers - reporting to Group CPO – CODIR’s MEMBERLed international sourcing strategies for media, communications and marketing expenses, legal fees, airlines and hotelsAnimated customer relationship with Communication VP, Marketing HR and legal department Set up performance program with strategic suppliers Generated 70%+ on sourcing activities (1MDS) and 100% + savings (70ME)Accompagnement des équipes marketing, communication et évenementielle dans la definition des plans stratégiques de réduction de cout. Elaboration des stratégies d'achat avec les grands departements du groupe et pilotage de leur mises en oeuvre. Elaboration des besoins fonctionnels avec les directions metiers pour toutes les dépenses de services Pilotage des negociations avec les grands groupes de (communication, media, compagnies aeriennes, groupes hoteliers, avocats .....)Management d'équipe : 18 collaborateurs Perimètre d'achat : 900 millions - gains 8%

Head of Communication and Marketing expenses• Led strategic cost efficiency plans on marketing and communication expenses• Designed and set up sourcing tools to increase team’s performance • Managed team of 6 for communication, technical & media, costs, call centers , printing, goodies, events

Set up outsourcing process for operating servicesLed RFPs for Paris Convention Center renovation