Christine Borg Email & Phone Number

New York, United States

New York, United States

Note: Prime Visibility was acquired by Wpromote in April 2017.As Director of Account Services, Christine leads the account management department. With over twelve years of account management experience, Christine prides herself in managing a department of account management professionals responsible for delivering strategic work that exceeds client expectations. As part of her responsibilities, Christine develops processes to help better serve our clients, builds strong client… Show more Note: Prime Visibility was acquired by Wpromote in April 2017.As Director of Account Services, Christine leads the account management department. With over twelve years of account management experience, Christine prides herself in managing a department of account management professionals responsible for delivering strategic work that exceeds client expectations. As part of her responsibilities, Christine develops processes to help better serve our clients, builds strong client relationships, and works with all internal teams to ensure smooth execution and high-quality deliverables. Show less

New York, United States

New York, United States

New York, New York, United States

Worked as a demand generation marketer, supporting IBM's "Smarter Planet" and "Simple" campaigns• Specialized in executing lead generation marketing initiatives, including email, direct mail, online SEM and SEO campaigns, online banner campaigns based on CPM and content syndication campaigns based on CPD. Also skilled in executing print, radio, and film campaigns. • Consulted with clients on their business needs and recommend lead generation tactics based on their revenue objectives.… Show more Worked as a demand generation marketer, supporting IBM's "Smarter Planet" and "Simple" campaigns• Specialized in executing lead generation marketing initiatives, including email, direct mail, online SEM and SEO campaigns, online banner campaigns based on CPM and content syndication campaigns based on CPD. Also skilled in executing print, radio, and film campaigns. • Consulted with clients on their business needs and recommend lead generation tactics based on their revenue objectives. • Coordinated quarterly quantitative and qualitative response analyses to reveal where successes and opportunities existed so as to continuously improve future campaigns.• Worked in close alignment with the clients, analytics teams, and media teams to ensure quarterly on-line and off-line tactics were meeting the validated lead revenue goals set out in the revenue based plan. • Oversaw the professional development of two Assistant Account Executives, taught them the workings of the agency and supervised their actions. Show less

New York, New York, United States

• Monitored schedules and budgets to keep all projects on track. • Closely tracked team finances and met with two account directors on a monthly basis to review budgets.• Liaised with internal creative and production departments on direct mail and email campaigns.