Ivan Borisenko Email & Phone Number

Novi Sad, Rs

Подгорица, Черногория

Key Achievements● Launched the first architectural project from the new premium brand of Samolet select. This allowed us to increase market share and expand the brand’s presence in a new business segment● Organized and implemented 7+ digital campaigns, including multimedia content (audio and video, landing pages), which increased purchase conversion by 9%● Optimized the process of working with internal customers, which reduced the time for developing materials (from briefing to broadcasting) and TTM for bringing new products to marketKey Responsibilities● Creative process management: Organizing and leading a creative team, ensuring the effective progress of the creative process from idea to implementation, tracking project deadlines and budgets● Communication and coordination: Discussing ideas and concepts with customers, taking into account their wishes and feedback to improve creative solutions● Development of creative concepts: Creation of unique creative ideas for advertising campaigns, projects and marketing initiatives● Testing and Innovation: Test different creative approaches and implement innovative ideas to improve results● Problem solving: finding compromises, critical thinking, developing an alternative course of action

Moscow, Moscow City, Russia

Key Achievements● Organized and launched more than 8 TV campaigns (campaigns including TV, digital, OOH, OLV, Radio), 15+ digital campaigns of various levels, which helped increase the number of users of banking products by +7% in 2022. One of the TV commercials won the "Best of Brand Image Impact" at the Ipsos Bank Ad Awards 2022● Implemented a marketing strategy for a youth segment product through the development of a new corporate identity concept. This influenced the increase in brand attractiveness and increased the number of users among the target audience aged 18-25 compared to competitors in 2022● Launched an updated bank loyalty program. Thanks to this, the CSAT of current users of the product was increased, which affected their retention, and also subsequently stimulated them to apply for additional bank services.Key Responsibilities● Project management: Leading creative projects and launching campaigns from the moment of writing and agreeing on the brief, to the moment of going on air● Communication and coordination: Ensuring effective communication between all parties in order to achieve the set business goals● Business development and maintenance: Conducting procurement procedures among creative agencies and productions● Budget management: Coordination of cost estimates and fast & timely payment of contractors' invoices● Problem solving: search for compromises, critical thinking, development of an alternative plan of action

Moscow, Moscow City, Russia

Worked with: Nike, MegaFon, Red Bull, Nestle, GerberKey Achievements● Increased agency revenue from a key MegaFon client by 12% per year by developing and implementing successful marketing campaigns, promotion strategies, constant communication and taking into account their feedback to improve services● Achieved all KPI’s of Red Bull account and got highest annual bonus for the agency● Developed and implemented a project management tool for Red Bull, which increased the efficiency of teams and allowed to eliminate delays of DL on projects● Carried out a successful advertising campaign for the launch of a new product in the Russian market for a Nestle client, which led to an increase in sales and a strengthening of the organic food brand● Expanded the order portfolio of current clients by developing creative tender proposalsKey Responsibilities● Coordination of project implementation taking into account the budget, deadlines and expectations of the client● Participation in the planning and execution of marketing and promotional activities, including new product launches, promotions and advertising campaigns● Developing and maintaining strong relationships with key clients, holding regular meetings and communicating with them on all project matters● Analysis of the effectiveness of advertising and marketing campaigns, identifying strengths and weaknesses and offering recommendations for optimization● Coordination of the work of internal teams (creative, strategy, design) and production for the successful implementation of projects

Moscow, Moscow City, Russia

Creator, Creative Concept And Idea Development

Bachelor Of Applied Science - Basc, Engineering Physics