Borja Areitio Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

Activation of global, national, and regional sponsorship contracts (e.g., Microsoft, Mahou, PUMA, EA SPORTS). + 25 sponsors.Development of media plans to amplify sponsor launches and milestones for both sponsors and LaLigaRelationship with broadcasters to maximize agreements and increase the presence of sponsors in their environments (DAZN, Movistar, ESPN, Direct TV, Mediapro). More than 150 international broadcasters.Report and develop ROI / media value reports (Power BI, Nielsen, Mediapro, Kantar Media) regarding all media assets

Madrid Area, Spain

Co-founder of Play Coindeco S.L.• Exclusive distributor of Bleacher Creatures for Europe• Official licensed of some of the most important brands worldwide such as NBA, Real Madrid, Atlético de Madrid, Real Betis Balompié, Federación Española de Fútbol and some music bandsNegotiate agreements and conditions with important distributors such as El Corte Inglés or Footlocker for our territory and presence in more than 60 point of salesFollow-up relations with our official licensors (football clubs, record companies and other institutions) for our territory Manage and coordinate a team of four people with responsibilities in different areas of the business: IT and logistics, vendor management, marketing and sales

Zaragoza Area, Spain

Managed sell out and effectiveness sales reports with tools such as SAP or Microstrategy (expert level in Excel)Followed-up and analyzed football and running leadership plans (promotions and sales growth strategies)Supported Specialist Sales team in diverse issues such as pre-orders, effectiveness, teamwear and handled samples.Activated marketing activities with clients of both Specialist and Field departments colaborating with marketing agencies.

Madrid Area, Spain

Coordinating marketing campaigns focusing on our membership base and new target markets abroad (Ex: China).Analyzing and processing databases to increase revenues, optimize communications and for other purposes.Elaborating market research in relation to ticketing prices, memberships, revenues and match-ray attendance.Preparing evaluation reports, information memoranda and presentations to the board of directors.

Madrid Area, Spain

Followed-up relationships with both European and Spanish entities within the sports business, such as UEFA, in order to créate synergies.Supported the execution of the brand ́s sponsorship agreements (Mahou, Plus 500, Canal +) in different areas (events, social media, promotional tours, etc...).Developed the Annual Report for the Club ́s stakeholders, mainly for shareholders and partners (sponsors, suppliers).

Madrid Area, Spain

Elaborated accounting statements and conducted the annual closing of the books at each fiscal period.Employed financial and accounting software such as ContaPlus.Advised on financial, urban and taxation issues to major Spanish equities and family estates.

Sports Marketing Master Degree, Sport And Fitness Administration/Management

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General, B+

Activities and Societies: ICADE E-2

Bachelor Of Business Administration - Bba, Business Administration And Management, General, B+

Activities and Societies: International Exchange Program 2012 Member of the “Finance and Investment Club”

Secundary And High School, Sciences, B+

Activities and Societies: Maths, phisics and technical drawing as electivo courses. 4 times winner of the Sport Spirit´s Prize. Member.