Borja Gaminde Uriarte Email & Phone Number

Basel, Switzerland

As the strategic and operational leader for the eCommerce success of CoffeeB, Café Royal, and Delizio brands, I own the P&L and drive the online business. My role involves spearheading the development of the eCommerce area in collaboration with Customer Service, Web Development, Logistics, Marketing, Product Development, and Finance. I lead a high-performing performance marketing team, including SEA, CRM, Affiliate, SEO, and Project Managers. I support and guide a direct report in managing… Show more As the strategic and operational leader for the eCommerce success of CoffeeB, Café Royal, and Delizio brands, I own the P&L and drive the online business. My role involves spearheading the development of the eCommerce area in collaboration with Customer Service, Web Development, Logistics, Marketing, Product Development, and Finance. I lead a high-performing performance marketing team, including SEA, CRM, Affiliate, SEO, and Project Managers. I support and guide a direct report in managing eCommerce campaigns and projects. Additionally, I plan and execute omnichannel initiatives to enhance digital and in-store customer experiences, oversee the loyalty program's omnichannel development, and manage all web analytics, ensuring clear communication with team members, executive leadership, and cross-functional departments. Show less

Basel Metropolitan Area

- Strategic and operational responsibility of the eCommerce onSite and offSitesuccess of the Delizio brand- Ecommerce P&L ownership and full responsibility of the online business- Lead the development of the ecommerce area in collaboration with cross-functional departments: Customer service, Web development, Logistics, Marketing and Product Development- Lead the performance marketing team composed of a SEA Manager, CRM Manager, Affiliate Manager, SEO Manager and Project… Show more - Strategic and operational responsibility of the eCommerce onSite and offSitesuccess of the Delizio brand- Ecommerce P&L ownership and full responsibility of the online business- Lead the development of the ecommerce area in collaboration with cross-functional departments: Customer service, Web development, Logistics, Marketing and Product Development- Lead the performance marketing team composed of a SEA Manager, CRM Manager, Affiliate Manager, SEO Manager and Project Manager- Support a direct report employee with the management of Operations- Plan and implement omnichannel initiatives to improve digital and in store customer experience together with in-house and external agencies- Ownership of the loyalty program and its omnichannel development- Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional departments Show less

Zürich Area, Switzerland

- Develop and execute a global strategy for online business- Online budget responbsibilty- Create and implement the promotion plan for the online shop- Manage the CMS of the company´s website and online shop- Liase with IT partners to ensure continuous improvement of the online shop- Manage the business account of Amazon- Execute the marketing activities in Amazon, AMS- Measure and report of the performance of all digital activities- Support regional teams with… Show more - Develop and execute a global strategy for online business- Online budget responbsibilty- Create and implement the promotion plan for the online shop- Manage the CMS of the company´s website and online shop- Liase with IT partners to ensure continuous improvement of the online shop- Manage the business account of Amazon- Execute the marketing activities in Amazon, AMS- Measure and report of the performance of all digital activities- Support regional teams with online customers- Plan and coordinate SEO and SEM campaigns with external partners Show less

Zürich Und Umgebung, Schweiz

- Plan and execute all marketing and communication activities of the company- Identify opportunities, sponsorships, promotions for marketing and sales- Develop trade shows and events concepts aligned to the marketing and sales goals of the company- Lead the execution of the all projects related to trade shows and events of the company - Planning and implementing digital projects: Development of company´s website and e-commerce platform- Planning and executing all web SEO/SEM… Show more - Plan and execute all marketing and communication activities of the company- Identify opportunities, sponsorships, promotions for marketing and sales- Develop trade shows and events concepts aligned to the marketing and sales goals of the company- Lead the execution of the all projects related to trade shows and events of the company - Planning and implementing digital projects: Development of company´s website and e-commerce platform- Planning and executing all web SEO/SEM activities with external partners- Managing online brand and product campaigns to raise brand awareness - Developing and implementing a social media marketing plan- Planning and executing initiatives to reach the target audience through offline channels (Magazines,TV, Cinema etc.) together with external partners- Planning and managing all sponsorships including contract negotiation and creation of an activation plan- Supporting the Head of Marketing with any additional duties that may be required across the department Show less

Shanghai City, China

Development of Marketing and Communication strategies in the photovoltaic industry:- Identifying new business opportunities and reformulating the marketing strategy for Mexico - Editing Marketing and Sales materials as company presentations, catalogues, advertisements, feedback forms etc.- Planning promotional activities to acquire new business partners for 2015- Managing customer and business partners relationships- Rewriting and modifying new Business… Show more Development of Marketing and Communication strategies in the photovoltaic industry:- Identifying new business opportunities and reformulating the marketing strategy for Mexico - Editing Marketing and Sales materials as company presentations, catalogues, advertisements, feedback forms etc.- Planning promotional activities to acquire new business partners for 2015- Managing customer and business partners relationships- Rewriting and modifying new Business Partnership Agreements- Receiving orders and coordinating their delivery with the Logistic Department and shipment companies - Preparing Proforma Invoices, Commercial Invoices, Packaging Lists etc. - Carrying International market researches and analysis of the solar industry - Developing the Corporate Website - Optimizing internal and external communication by establishing a brand image Show less

München Und Umgebung, Deutschland

Support the conception and development of different communication and sponsoring campaigns in the area of sport and culture:- Creating ideas and developing internal communication activities for the clients as sweepstakes, quiz contests or information letters- Editing pictures and designing communication material for campaigns and events such as banners, medals, information brochures, photo shooting materials or social media material (Music Camps, Paralympic Winter Games and… Show more Support the conception and development of different communication and sponsoring campaigns in the area of sport and culture:- Creating ideas and developing internal communication activities for the clients as sweepstakes, quiz contests or information letters- Editing pictures and designing communication material for campaigns and events such as banners, medals, information brochures, photo shooting materials or social media material (Music Camps, Paralympic Winter Games and Formula 1)- Coordinating and supervising the production of advertising material as well as organizing travel arrangements- Recollecting clippings and information of the media exposure of clients- Maintaining and promoting the websites of clients and partners as the Allianz Sponsoring Media Center- Improving the client’s social media presence in order to increase the engagement with the social community- Creating presentations with communication concepts and strategies for the client Show less

Freiburg Und Umgebung, Deutschland

Researched the Spanish market and analyzed competitors in order to develop marketing strategies to achieve performance targets by:- Assisting with writing and editing of marketing materials, press articles and direct marketing.- Supporting the development of the corporate website.- Using email and other electronic marketing techniques to inform potential customers of new products and generate sales. - Attending to customers’ queries providing information and solutions

Formentera

Developed communication strategies to attract customers and helped to improve the performance of the company’s activities by:- Social network activities and creating promotional messages- Collaborating with companies and improving company’s networking skills.- Organizing company’s teamwork and travel arrangements for the competition’s team.- Administration of customers’ data and attendance of phone calls, emails, direct customers’ queries providing information and… Show more Developed communication strategies to attract customers and helped to improve the performance of the company’s activities by:- Social network activities and creating promotional messages- Collaborating with companies and improving company’s networking skills.- Organizing company’s teamwork and travel arrangements for the competition’s team.- Administration of customers’ data and attendance of phone calls, emails, direct customers’ queries providing information and solutions.- Control of cash inflows. Show less

Bachelor Of Arts (Ba), Business Management

Upper Degree, Advertising, Communication And Public Relations

Master'S Degree, Digital Business & Marketing