Frank Wilde Email & Phone Number

Nyon, Vd, Ch

Basel, Switzerland

Responsible for the preparation & international roll out of Migros' portioned coffee innovation "CoffeeB" including responsibility for global alliances & license partnerships beyond the core markets Switzerland, France & Germany as well as the daily management of Delica's coffee brands Delizio, Cremesso & Café RoyalAchievements- Successfully led the preparation and roll-out of CoffeeB, Migros' largest product innovation to date, resulting in significant revenue growth and market share expansion.. Negotiated a long term collaboration agreement with German retailers Edeka and Netto for the exclusive distribution of CoffeeB in Germany.- Developed and implemented a comprehensive brand strategy for CoffeeB from scratch, including the definition of its marketing mix, resulting in strong brand recognition and customer engagement- Facilitated alignment between all stakeholders involved in the launch of CoffeeB in Switzerland, France and Germany, ensuring a well-coordinated and successful market entry.- Built a high-performing project team from the ground up to support the development and launch of CoffeeB, resulting in efficient and effective project execution and delivery- Long-term technology licensing agreement for North America, Canada & Mexico concluded with Keurig Dr. Pepper, the No. 1 in the US coffee market.- Negotiation of a global contract with illy as a guest brand in the CoffeeB system.

Basel, Switzerland

Responsible for the National & International Marketing & Sales Strategy of Café Royal Achievements- Successfully implemented the "Path to Green" initiative for Café Royal, repositioning the brand more sustainably across the complete marketing mix and driving increased brand loyalty, customer engagement and sales growth.- Led the development of a 3-year innovation pipeline for Café Royal, with relevant new launches planned for Switzerland, Germany, and France.- Significant growth of the Café Royal Impact range achieving CHF 1.8 mio in additional farmer contributions since the start of the program. Launch of Brazil as a third country after Honduras and Peru.

Lausanne Area, Switzerland

Responsible for the design and execution of the marketing strategy, leading a team of 5 direct reports and 25 indirect reports covering brand communication, consumer insights, market research, CRM, media planning, public relations, sponsoring and digital channel management.Achievements - Re-focus of organisational strategy on sustainability (sourcing & recycling) leading to a fundamentally shift in consumer perception and trust - Increase of recycling rate by >20% due to the introduction of Recycling at Home as well recycling awareness campaigns with collaborations with Caran D'Ache- Development and implementation of targeted activation strategy increasing average order value as well as frequency, maintaining Nespresso's value share - Development and implementation of "Nespresso & You"; new loyalty program with integrated consumer experience platform and large scale efficient consumer activation automatizations - Launch of Nespresso’s new portioned system VERTUO, helping to rejuvenate the brand through alternative route to market strategy

Vevey

P&L responsibility for brands turnover of > CHF 100 million, managing team of 7 direct reportsAchievements: - Continuous top and bottom-line growth as well as market share growth in all sub-categories for last 5 years- Successful entry into 4 new categories (Fondue Sauces, Steak & Burger Sauces, Naturaplan Organic & Fresh Dressing), launching over 40 new products delivering an additional turnover of CHF 7 million

Lausanne Area, Switzerland

Coordination & execution of all marketing activities regarding Nespresso's consumer base, managing a team of 4 direct reports.Achievements: - Modification of marketing strategy in line with the changing Swiss competitive situation, helping to achieve a significant growth rate in 2012 despite stagnating market

Lucerne, Switzerland

Responsibility for all International brands (Heineken, Desperados, Strongbow etc.), licensed Brands (Miller, Erdinger, Clausthaler) as well as the home draught system “BeerTender” managing team of 10 direct and 6 indirect reportsAchievements- After 5 years of decline, re-established market share growth for the Heineken brand- Re-launch of global strategic brand Desperados with a growth of 24% in first year- Development of innovative consumer dialogue strategy building a consumer database from 4'000 to 36'000 consumers within first year

Oensingen, Solothurn, Switzerland

Lausanne, Vaud, Switzerland

Lausanne, Vaud, Switzerland

Lausanne, Vaud, Switzerland

Sustainabilty Leadership And Corporate Responsibility, Sustainability Studies

Neuro Linguistic Programming Foundations

Mba, Marketing

Education record