Bill Orth Email & Phone Number

As an advisor and independent consultant to start-ups and growth-stage companies, I led the national expansion for a vertically-focused website and marketing company yielding a 76% increase in the company’s revenue within the first 2 years. I also implemented scalable growth while maintaining or improving overall company profit by holding teams accountable for process efficiency and staffing responsibilities.

As an advisor and independent consultant to start-ups and growth-stage companies, I created a complete product go-to-market strategy and operational plan, also leading the development and marketing for this national fundraising platform resulting in new channel opportunities for revenue growth. Increased product market penetration and user adoption through online onboarding and eLearning curriculum for the platform and mobile app.

Denver, Co

SupportLocal is a network for friends to share local business recommendations and for businesses to increase word-of-mouth referralsConceptualized and launched an online community connecting friends and neighbors to share personal recommendations for local businesses. Connected small businesses with customers in their community. Provided products for small businesses to demonstrate support for their local communities and promote word-of-mouth marketing.Some of my core responsibilities included establishing the value proposition for both business and consumer clients. I used data and insights to identify vertical industry opportunities and behavioral optimization to verify trends for product adaptability to increase overall usage. I leveraged strategic partnerships to implement pilot markets to determine geographical and demographic variances.These efforts resulted in enrolling 10,000 small business owners within 4 months leveraging growth hacking methodologies. I was also able to facilitate funnel analysis to improve key metrics resulting in over 150 new sign-ups per day, and 35% of people making recommendations on the system. SupportLocal was awarded “150 most exciting companies in the world” by Global Web Summit.

Lone Tree, Co & Santa Monica, Ca

Dex One is an online and offline media company servicing small to medium-sized businesses and their consumers.As Director of Channel Engagement and Training, I led a team of 75 including 10 Senior Channel Engagement Leaders, 50 Regional Internet Training Managers and 15 Engineering and Operational Fulfillment Managers. My responsibilities included all efforts of the DexOne Interactive digital product line from ideation to successful launch execution for planned revenue objectives. This included full accountability for all product strategy and the management of digital performance products reporting to the SVP of Dex One Interactive.Additionally, I established cross-functional collaboration with key stakeholders including the Sales and Product marketing teams. This was critical to capturing the unique needs of the departments while developing go-to-market strategy and the learning curriculum necessary to implement product launch to 1,200+ sales representative and various operational support departments. This included making informed decisions and adapting the overall value proposition of both DexOne online and offline product suites as we introduced disruptive products to the market.I demonstrated effective communication with Executive leadership to drive the company-wide digital product strategy and product performance including changes in product prioritization and revenue goals.Some key results and achievements during my tenure include producing $500M in digital product sales which earned the 2007 Google Gold Award for Innovation of Platform and Sales Performance. During this period we worked directly with Google to establish and execute the first certification program administered to partner sales organizations. I created and fostered a blended learning organization for improved training execution and participant assessment resulting in a 40% budget savings previously used for costs associated with larger instructor-led events.

Greater Denver Area

Led 40-50 person team across two sales channels managing over 13,000 customer relationships performing to annual growth objectives of $120 million within the market territory. I utilized personalized coaching opportunities to positively impact individual performance. In addition, I worked to align each individual with their desired career growth opportunities.This focused approach to coaching resulted in earning me the top-performing manager for sales revenue generated in both 2005 & 2006 exceeding annual plan objectives by double digits. I exceeded the performance revenue objectives each year as a sales manager.During my tenure as a sales manager, I hired and coached over 100 new salespeople over 3 years promoting 58% to higher revenue positions and growth opportunities within the sales force or organization.

Greater Denver Area

Held various management positions within the Dex One organization including Senior Staff Manager of Client Services across our multi-state territory from 1998 to 2004. I was also a manager in the Operations and Graphics department from 1990 to 1998.