Borys E. Mederski Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Generated new digitally-focused high-ROI launch campaigns to increase penetration in targeted segments/geographies (significant contribution to the net sales growth of nutritional supplements; +11%)Marketing lead of strategic product innovation initiatives within the global cross-functional team

Amsterdam Area, Netherlands

EMEA Consumer Marketing Department - Media, Campaign, PR and tailored Market activity Management (incl. KOLs). Managing a group of 8 key focus EMEA markets in terms of media and communication strategy, consumer demand generation and PR activities. Created 3 new consumer campaigns accross EMEA generating significant increase in Unique Website visitors numbers and high lift in brand awareness (e.g. First campaign targeting the group of parents of teenagers www.invisalign.co.uk/teens), with high brand purchase intent increase. Reworked media and communication approach. Leveraged a partnership with an external brand in the UK Market – OPRO mouthguard manufacturers to increase reach and trial.Co-operation with KOLs and doctors as part of the role.

Düsseldorf Area, Germany

Management of Le Petit Marseillais body care brand accross DACH&BeNeLux regionReworked business model: media, communication approach, sizing and promotion strategy of Le Petit Marseillais brandLaunched 4 NPIs, with Sensitive variant becoming the strongest performing SKU in portfolio. Prepared Belgian customer coopreation re-development plans for: Colruyt and Kruidvat to boost business

Warsaw Area, Poland

Managed the largest J&J brand accross 7 diverse CEE markets in terms of strategy, offering, communication, pricing and promotional strategy, delivering YoY double digit growth and launching 3 very successful new SKUsRevived Listerine Pharma business with Medical Device Pharma line-up launchDeveloped a first usage frequency focused campaign ‘Listerine 21 Day Challenge’ in EMEAEstablished Listerine partnership co-operation with Filmmaker Sony

Warsaw Area, Poland

Managing a portfolio of 3 Cold, Flu and Allergy brandsPrepared a new corporate strategy for Allergy segmentRelaunched Acatar brand with launch of spray variant and relaunch of tablets, reverting brand to growth path

Management of Pampers Wipes business across CEEMEA regionDeveloped the economic slowdown response campaign to protect brand during consumption decreasePrepared a new locally-embedded campaign which grew Saudi Pampers Wipes business by 21%

Warsaw Area, Poland

Management of Olay BusinessPrepared a new promotional strategy corresponding to the new market situation after brand launchAdjusted pricing in response to the market development situationEstablished a new Olay launch anniversary campaign with money-back RTB guarantee

Warsaw Area, Poland

Management of Pantene Pro-V BusinessPrepared local plan of Thick&Strong variant launch. It became the strongest brand variant, the launch model was rolled out accross EMEAWorked with preparing a launch model for Pantene Leave-on Conditioners, grew conditioner market share from #8 to #2

Rüsselsheim, Hessen, Germany

The thesis analysed the launch of Astra H 5-door in the West-European Markets and assessed it

Warsaw, Masovian District, Poland

Intern at the Marketing Department finishing with a job offer.

Rüsselsheim, Hessen, Germany

Scholarship, Business, Management, Marketing, And Related Support Services

M.Sc., Marketing, Management

42/45 International Baccalaureate Diploma Grade