Borys E. Mederski Email and Phone Number
Experienced marketing professional specializing in global brands within fast-paced, multinational and cross-functional team environments. Track record of building and activating brands and introducing innovation in highly competitive categories. Experienced with the whole marketing process. High focus on latest hyper-targeted digital communication trends. High international adaptability. Fluency in English, German, Polish, intermediate French and Dutch. Driven and self starter.Specialties: FMCG, OTC, Medical Devices. Brand & product managing, brand building/strategy, innovation projects leadership in direct touch with R&D, creative product conceptualization and positioning, profit & loss control, pricing definition, budget control, launches, trade marketing activation, packaging development, market trends & performance analysis, market research, Media planning, ATL, BTL, Social Media, Digital Campaigns, PR, campaigns generation and adaptation, Influencer, KOL and Medical Professional co-operation, cross-functional team work.borys.mederski (at) gmail.com
Nutricia
View- Website:
- nutricia.com
- Employees:
- 2736
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Senior Global Strategy ManagerNutriciaAmsterdam, Nh, Nl
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Senior Global Strategy ManagerNutricia Mar 2020 - PresentAmsterdam, North Holland, NetherlandsGenerated new digitally-focused high-ROI launch campaigns to increase penetration in targeted segments/geographies (significant contribution to the net sales growth of nutritional supplements; +11%)Marketing lead of strategic product innovation initiatives within the global cross-functional team -
Senior Brand Manager EmeaAlign Technology Jun 2018 - Feb 2020Amsterdam Area, NetherlandsEMEA Consumer Marketing Department - Media, Campaign, PR and tailored Market activity Management (incl. KOLs). Managing a group of 8 key focus EMEA markets in terms of media and communication strategy, consumer demand generation and PR activities. Created 3 new consumer campaigns accross EMEA generating significant increase in Unique Website visitors numbers and high lift in brand awareness (e.g. First campaign targeting the group of parents of teenagers www.invisalign.co.uk/teens), with high brand purchase intent increase. Reworked media and communication approach. Leveraged a partnership with an external brand in the UK Market – OPRO mouthguard manufacturers to increase reach and trial.Co-operation with KOLs and doctors as part of the role. -
Senior Brand Manager Le Petit Marseillais Dach+BeneluxJohnson & Johnson May 2015 - May 2018Düsseldorf Area, GermanyManagement of Le Petit Marseillais body care brand accross DACH&BeNeLux regionReworked business model: media, communication approach, sizing and promotion strategy of Le Petit Marseillais brandLaunched 4 NPIs, with Sensitive variant becoming the strongest performing SKU in portfolio. Prepared Belgian customer coopreation re-development plans for: Colruyt and Kruidvat to boost business -
Brand Manager Listerine CeeJohnson & Johnson Mar 2013 - May 2015Warsaw Area, PolandManaged the largest J&J brand accross 7 diverse CEE markets in terms of strategy, offering, communication, pricing and promotional strategy, delivering YoY double digit growth and launching 3 very successful new SKUsRevived Listerine Pharma business with Medical Device Pharma line-up launchDeveloped a first usage frequency focused campaign ‘Listerine 21 Day Challenge’ in EMEAEstablished Listerine partnership co-operation with Filmmaker Sony
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Brand Manager Cold&FluUsp Zdrowie Mar 2011 - Feb 2013Warsaw Area, PolandManaging a portfolio of 3 Cold, Flu and Allergy brandsPrepared a new corporate strategy for Allergy segmentRelaunched Acatar brand with launch of spray variant and relaunch of tablets, reverting brand to growth path -
(Associate) Brand Manager: Pampers Ceemea, Geneva, SwitzerlandProcter & Gamble Jul 2008 - Nov 2009Management of Pampers Wipes business across CEEMEA regionDeveloped the economic slowdown response campaign to protect brand during consumption decreasePrepared a new locally-embedded campaign which grew Saudi Pampers Wipes business by 21% -
Associate Brand Manager: OlayProcter & Gamble Nov 2006 - Jun 2008Warsaw Area, PolandManagement of Olay BusinessPrepared a new promotional strategy corresponding to the new market situation after brand launchAdjusted pricing in response to the market development situationEstablished a new Olay launch anniversary campaign with money-back RTB guarantee
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Associate Brand Manager: Pantene Pro-VProcter & Gamble Mar 2005 - Nov 2006Warsaw Area, PolandManagement of Pantene Pro-V BusinessPrepared local plan of Thick&Strong variant launch. It became the strongest brand variant, the launch model was rolled out accross EMEAWorked with preparing a launch model for Pantene Leave-on Conditioners, grew conditioner market share from #8 to #2
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Master’S Thesis In European Brand Management At Opel European HqOpel Oct 2004 - Feb 2005Rüsselsheim, Hessen, GermanyThe thesis analysed the launch of Astra H 5-door in the West-European Markets and assessed it -
Brand Management InternProcter & Gamble Jul 2004 - Sep 2004Warsaw, Masovian District, PolandIntern at the Marketing Department finishing with a job offer.
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European Brand Management InternOpel Sep 2003 - Feb 2004Rüsselsheim, Hessen, Germany
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European Sales Analysis And Forecasting InternOpel Jun 2003 - Aug 2003
Borys E. Mederski Education Details
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Johannes Gutenberg University, Mainz, GermanyBusiness, Management, Marketing, And Related Support Services -
Warsaw School Of Economics (Sgh), Warsaw, PolandMarketing, Management
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International Baccalaureate School 070442/45 International Baccalaureate Diploma Grade
Frequently Asked Questions about Borys E. Mederski
What company does Borys E. Mederski work for?
Borys E. Mederski works for Nutricia
What is Borys E. Mederski's role at the current company?
Borys E. Mederski's current role is Senior Global Strategy Manager.
What schools did Borys E. Mederski attend?
Borys E. Mederski attended Johannes Gutenberg University, Mainz, Germany, Warsaw School Of Economics (Sgh), Warsaw, Poland, International Baccalaureate School 0704.
Who are Borys E. Mederski's colleagues?
Borys E. Mederski's colleagues are Agnieszka Młynarska, Lisa Gilfoyle, Stefan Van Os, Anne-Laure Sereno, Florencia Gamboa, Prasad Rl, Adam Gracz.
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