Head Reckitt D2C Product Management for eCommerce brands Enfamil, Finish, Durex, KY, Mucinex, Airborne, MegaRed, and Move Free for North America with P&L & budget responsibility.- P&L and budget management responsibility. Achieved above-plan D2C eCommerce growth in Net Revenue (+128%) and Operating Profit (+123%) in 2020. On track to deliver Net Revenue growth of 115% to the plan in 2021.- Stood up 9-person cross-functional (media+site) growth hacking team. Together, we've optimized the consumer funnel and reduced CAC by 65% through attacking and optimizing different parts of customer journey.- Launched and hired in-house team for UX/UI & creative design at Reckitt for the D2C brands (listed above).- Partnered with Global IT to help refine their agile product development processes to provide smoother development releases. Currently working on a full agile transformation with the wider IT team and company at large.- Partner with eCommerce counterparts (Amazon, Walmart, Target, Grocery, and Pharmacy) to drive omni-channel audience segmentation strategies based on D2C audience learnings.- Recently launched a first-to-market category disrupting "Premium Enfamil Family Beginnings" sampling program and partnermarketplace. Currently in a test-and-learn optimization phase to scale the product.- Responsible for the Search Engine Optimization team at Reckitt. This is a growth area for the company. SEO is my geeky passion area.

Led eCommerce optimization for América Móvil wireless brands Straight Talk, Tracfone, Walmart Family Mobile, Total Wireless, Simple Mobile, Safelink, Net10, Pageplus, GoSmart, & Clearway.- Led the personalization & conversion optimization team and practice for Tracfone's 10 branded eCommerce websites.- Formed Tracfone's first x-functional digital marketing/product agile team for a/b testing, personalization, and optimization.- Leveraged Adobe Sensei machine learning algorithm to implement a next-best-action messaging / promotion targeting on the website.- Exponentially increased CTR by +57% (compared to the random control) by serving 1:1 targeted messages at scale.- Built a team who consistently launched an average of 12 new experiences a month generating ~9.5% conversion against a massive online revenue stream.- Sole winner of Tracfone's Shark Tank-style hackathon - prototyped an innovative solution to help cash-only customers transact safely during COVID-19 lockdown.- Developed the Tracfone Center of Excellence for Optimization & Personalization playbook.

- Responsible for creating the consumer strategy, product roadmap, and testing roadmap for Flights by Celebrity eCommerce experience.- Led RFP for selection of a new creative/UX partner to help re-imagine the eCommerce customer experience.- Led agile teams to achieve best-in-class eCommerce customer experiences through innovative testing and design.

- Led agile teams of SalesForce.com developers, UX designers, and front-end developers to build a Partner Relationship Management (PRM) portal on SalesForce.com Communities platform to serve the indirect sales channel.

- Led cross-function startup within Office Depot - BizBox - a subscription business for SMB (HR, payroll, digital marketing, websites, accounting, and legal).- Product manager responsible for digital customer experience, R&D, new website launch, built call-center, negotiation of strategic partnerships, and lead generation.- BizBox product later integrated into Office Depot's company-wide transformation strategy aka Workonomy™

Held roles such as (SEO/SEM, Display & Social Media), Digital Media Strategy, eCommerce Optimization, product management, and other entrepreneurial projects.-$55M digital budget responsibility; developed the end-to-end digital strategy driving customer acquisition & retention. Led paid, owned, and earned media channel strategy across SEO, SEM, Display (upper funnel & retargeting), Paid Social, Affiliate, and OLV.- Transformed the upper-funnel digital marketing strategy from a lower-funnel eCommerce focus to an omni-channel full-funnel based program to capitalize on our offline audiences and maximize brand awareness.- Launched on-site content strategy in partnership with large brands such as HP, Dell, Microsoft, 3M, and others to execute media campaigns and earn organic search traffic.- Created new revenue streams through building strategic partnerships with both endemic and non-endemic advertisers to create Office Depot's first ad-sponsored monetization program. At scale, the revenue stream earned ~$85K/week in operating profit.- Launched a nationwide multi-million dollar digital test to better understand the interplay between print media and digital marketing in the customer contact strategy.- Led personalization and optimization programs for Office Depot eCommerce. Achieved 10X+ ROI performance on a consistent basis. Best performing experiences included the "Amazon Killer", "Cart Abandonment", and "Automatic Cart-to-Checkout Push".- Recipient of Office Depot's eCommerce excellence award.

George's Music is a 10-store retail chain that sells Musical Instruments and Professional Audio products.- Responsible for leading the startup of eCommerce for George's Music, Inc. - a 9 store retail chain. Led cross-functional teams - product development, digital marketing, and inside sales. Owned P&L. - Led startup of eCommerce business (end-to-end) for chain retailer - GeorgesMusic.com (B2C) and MusiciansBuy.com (B2B).- Acquired a company, integrated team, led a team of 10 digital marketers, developers, warehouse, call center, and other roles.