Michael Bouda Email & Phone Number

Prague, Cz

Prague, The Capital, Czech Republic

Leading a high-performing team of 15 in the fast-paced spirits industry, managed four of the top 10 imported premium brands in CZ/SK. Pioneering pivotal products and disruptive campaigns, such as Tullamore D.E.W. Honey, which ranked #1 within the Honey flavored whiskey category after its first year according to Nielsen Scan. Most recently, spearheaded the ideation, architecture, and execution of the Jägermeister Orange launch, developed by the local team, making CZ/SK the first markets globally to introduce it (and develop "glocal" campaign).

Sydney, Australia

Managed global #1 Jack Daniel's portfolio: 10 lines, 60 SKUs, 3.6m 9L cases/year. Led teams for commercial/brand growth & aligned global/local objectives.

Sydney, Australia

Transitioned Jägermeister into Brown Forman, boosting profit by 22%. Cultivated strong ties with global Jägermeister & Brown-Forman teams, securing lasting distribution contracts.

Sydney, Australia

Partnered with various stakeholders and navigated the business complexity through the ambiguity of changing distribution contracts and brand and business ownerships.

Prague

Repositioned Jägermeister for a younger audience, elevating Czech/Slovakia from 16th to 4th globally. Transformed a $100k 'Ice Ball' project into $4m media value, increasing awareness by 15%. Conceptualized various tactics and tools, such as the tooters sales mechanism and shot event distribution, tripling sales during events. The Tatra Event car reached over 10 million people over its lifetime. Implemented event segmentation and evaluation methodologies.

Prague

Revitalized Jim Beam's appeal with 'Beam Label' music, targeting young adults. This pivot reshaped business results spurring 21% growth.

Prague

In a new role, developed marketing tools for sales boost and introduced digital processes, addressing tech gaps & elevating operational efficiency.

Business Administration And Management, General

Education record

Stanford Lead Distinguished Scholar, Business Administration, Management And Operations

Brand Management

Marketing

Stanford Lead Professional Certificate

Activities and Societies: Electives: - Principled and Purposeful Leadership - Financing Innovation: The Creation of Value - Critical.

Master Of Business Administration

I have been accepted into the program, and since I moved from Australia to Czechia, I have transferred my studies to Stanford, as UNSW.

Masters (Ing.), International Trade, Commercial Communication

Activities and Societies: Awarded Extraordinary Study Results award by Association of Communication Agencies Czech Republic