Jeff Cole is a sustainability-market expert and thought leader. His work has a strong concentration on brand development, content and advertising sales management and he has spent more than 20 years working with major NY, LA and Chicago advertising agencies, brand directors and leading brand and content publishers throughout the world. Key clients include Microsoft, Intel, SRDS (VNU), Conde' Nast, American Express Publishing, Dow Jones, Forbes, Hachette and many others. Critical functions have included executive management roles with alternative weeklies such as Village Voice, NYPress, Hartford Advocate and Creative Loafing while focusing on convergent media and transactional media platforms. A two-time elected board member of the Alternative Weekly Network, Jeff has a passion for developing business with purposeful content with an ethical, critical and local eye on producing sales results for clients and "corporate" citizens.He has extensive capital markets experience which he attained after identifying the emerging category of energy finance in support of the USGBC and other 52 green building programs around the country. Jeff formed a master brand development group and created myEnergyLoan in 2005. The group is focused on closing the sustainability loop(s) in capital markets by converting conventional capital to natural capital while creatively assessing and rewarding the value of energy efficiency in buildings.myEnergyLoan is a nationwide network of local firms that work together to provide green real estate and renewable energy consumers with real finance tools and rewards for energy efficiency.myEnergyLoan service companies offer a net tangible financial benefit by considering the impact of energy efficiency through their loan package. Whenever possible, they provide incentives based on the myEnergyLoan scale; an algorithm Jeff invented.MEL is the most innovative company in this space.