Anna Bowden Email & Phone Number

Washington Dc-Baltimore Area

Developed external communications strategy aimed at attracting American funders and donors Introduced project management tools to bring together global teams and volunteers.Devised internal communications processes and systems (including social media, online, and print) for sharing information, deepening engagement with mission and vision, and inspiring retention, with a team of excellent volunteers.Developed messages, channels, and employee engagement programs for corporate partners.Developing strong, engaged Board of DirectorsDeveloped fundraising plans that delivered $500,000 in just 2 years from cold contacts, including foundations, corporate partners, and individual givers. Responsible for all aspects of Street Child US’s existence and ongoing compliance and governance, e.g. budgeting & fiscal management, strategic direction, HR & payroll, creating a corporation, obtaining 501(c)(3) status, and legal compliance.

San Francisco Bay Area

Developed a business plan for scaling the work through PR & marketing, funding and cross-sector partnerships.Developed key messaging for target audiences.

London, United Kingdom

Influenced leadership to make internal communications more effective by challenging existing processes and recommending new approaches.Led the development of internal communications plans and messaging strategy for a geographically-scattered fundraising team.Worked with senior corporate partners to design and implement employee engagement programs & associated narratives and communications tools, increasing volunteering & in-kind donations from corporations such as Mondelez, PepsiCo, & Zurich. Designed and facilitated employee engagement programs e.g. boosting productivity and connection with the vision among regional fundraisers Inspired a team of 2 fundraisers to achieve a target of $800,000 from challenge and sponsorship events – up by 30% - and implemented a new individual giving function which exceeded expected income by 40% in just four months via introducing a targeted, personalized donor thanking and communication strategy.

London, United Kingdom

Introduced the concept of internal communications to executives, and prepared and implemented internal communications strategies, systems, processes and procedures focused on achieving business goals.Worked with executives, HR, and program heads to develop messaging strategies for ‘business as usual’ and discrete initiatives e.g. change management and crisis communications for an organizational restructure with redundancies. Worked with executives, HR, program and policy heads to draft and curate motivational and honest narratives about areas of strategic importance for internal messaging channels and tools including video, social media, online, and print.Designed & facilitated employee engagement programs to achieve HR and other business goals e.g. bringing cross-functional teams together to drive brand alignment and relationship-building.Trained teams in brand communications (e.g. media training) and enforced compliance.Worked with executives and HR to build messaging strategy, content, and delivery processes for all-staff conferences including socializing and reward elements.Developed on- and offline processes for sourcing feedback and information from teams including programmatic successes.Worked with senior corporate partners to design and implement employee engagement programs and associated narratives and communications tools, which drew in 6,000+ staff pa from corporations including Royal Bank of Scotland and HSBC and raised $500,000 in year one.Designed and managed events e.g. a major political debate with an audience of 1,300 prior to the UK’s 2010 General Election, with now Prime Minister Theresa May and sponsorship from a major London magazine.Prepared and implemented external communications & fundraising strategies resulting in legislative change, engagement from celebrities & influencers (e.g. Hugh Laurie and UK Prime Minister Theresa May), a 4000% increase in supporters over three years, and income growth ($1.5m new income over two years).

Bachelor Of Arts (B.A.), Classics And Classical Languages, Literatures, And Linguistics

Master Of Arts (M.A.), Sociocultural Linguistics, Merit

Diplome, French Language And Literature

Master Of Arts - Ma, Linguistics