Aaron B. Email & Phone Number

• Managing the National Digital Media team to ensure the consistency of brand assets across all digital channels• Oversight of all Salvation Army websites in Canada and Bermuda• Production of national video fundraising campaigns to highlight the international efforts of The Salvation Army

Toronto, Ontario

• Managing the Salvation Army website, creation of subsites/microsites, Google Analytics, email marketing efforts, and online giving platforms for Canada & Bermuda• Leveraging digital donation channels through A/B testing and design thinking• Creating and reporting on content for paid, earned, shared, and owned media• Directing, production, filming, and editing of videos for The Salvation Army YouTube channel, company events, and international fundraising campaigns• Creative conception and delivery of national digital fundraising campaigns and corporate partnershipsAccomplishments:• Increased email opt-ins by 25% since May 2018• Over 1,500,000 combined Facebook & YouTube views on videos I produced and edited since May 2018• Directed, produced, filmed, and edited a 10 part series of The Salvation Army's humanitarian work in Zambia, Africa. This campaign is being used as marketing materials to help fundraise 2.3 million dollars across all Salvation Army churches in Canada & Bermuda. View the series here: https://www.youtube.com/watch?v=moy_0bt-a9Q&list=PLWM1__cLHPaMowUhkqKmE14o1Z9QZceOn&ab_channel=saworldmissions

Toronto, Canada Area

• Managing The Salvation Army websites and donation pages within Canada and Bermuda.• Delivering successful email marketing campaigns for The Salvation Army and their partners to increase brand equity and donations.• Content creation & repurposing for social/web/email.• Collaboration with ad & media agencies to deliver the message of The Salvation Army to the public.

• Provided valuable information to 100+ companies by visiting their website/app, following detailed instructions, and efficiently evaluating the site’s usability and clarity levels for potential customers.• Utilized strong verbal communication skills to provide relevant and useful feedback on user experience, helping web developers make sites easier for consumers to navigate, and companies to increase conversion rates

Providing digital production services to multiple Toronto-based clients:Society Fine Homes and Development • Branding and digital signage creationStudio 321B Flooring• Logo creationWallace Taylor Real Estate• Branding and website designWoolridge Shoes• Website creation and content creationChocolate by Wickerhead• Website creation and content creationPharma-Medical Science College of Canada• Curation of the company website & email marketing effortsSerene Green Holistic Health• Branding and content creation

Toronto, Ontario, Canada

• For the class GCM230 (Typography).• Led in-lab demos and tutorials for projects and assessments using Adobe InDesign.• Graded in-lab assignments, quizzes, major projects, midterms and exams.

Toronto, Canada Area

• Working alongside Gillian Mothersill in documenting the illustrations and supporting typographic elements of the Girls' Own Annual publications (1880-1905), as well as the techniques that artists used to develop them.• Presented our findings at: ATypeI (Association Typographique Internationale) 2017 in Montreal, Quebec from September 12-16th (https://www.atypi.org/conferences/montreal-2017/speakers#aaron-bowes).The 2017 Book History and Digital Humanities Conference in Madison, Wisconsin from September 22-24th (http://www.wiscprintdigital.org/wp-content/uploads/2017/07/BHDH-Program-V1.2.web_.pdf) RUBIX 2017, Faculty of Communication & Design, Ryerson University on October 30th (http://www.ryerson.ca/fcad/research/rubix/)• School of Graphic Communications Management, Faculty of Communication & Design.

Toronto, Canada Area

• Supported the Account Director, Account Manager(s), Social Engagement Coordinator, and Marketing Strategist in various disciplines including; Digital Marketing, Social Media, Video Production and Integrated Marketing campaigns. Worked on projects in various categories including tourism, CPG, real estate development, automotive, pharmaceutical and others.• Assisted in developing a large scale content-based-contest on Concord Cityplace's social media platforms. This contest was centred around a public art unveiling in June 2016 featuring work by Pierre Poussin, Adrian Gollner, and Katherine Harvey. Our team amplified contest reach and engagement on Twitter, Instagram and Facebook by developing a social media influencer program tying into the contest.• Experience in drafting up internal and external documents such as Scopes of work, Workback schedules, Media Briefs, Decks, Copydecks, POVs and Creative Briefs. Also assisted with Quality Assessments and Data Asset Management for client websites.• Assisted the marketing team in market research for new business through social listening (Radian6) and competitive analysis reports.• Community management tracking paid and organic performance on social channels for clients such as Argus Bermuda, York Durham Headwaters, Concord Adex and Voortman Cookies. Experience with social media monitoring programs such as Sprout Social, Sprinklr, and Hootsuite to effectively schedule content postings. • Experience and exposure to Salesforce, Hubspot, programmatic, native and contextual ad space (eg Google DoubleClick)• Assisted in coordinating the fruition of the new Colour.ca website.

Toronto, Ontario

• Responsible for promoting, facilitating, and running special events and varsity games for Ryerson University.• Responsible for scheduling and curating social media accounts to promote and market Ryerson University events.

Fort Frances, Ontario

• Completed 2 planting seasons with Brinkman & Associates • +10 hour days of intensive labour based upon productivity (piece work)• Responsible for the appraisal of finished planting work (correct density, placement, and quality of placement)• Aided in camp set up and tear down (temporary kitchen & plumbing)• Safety training (bear aware, WHMIS, gasoline spill procedures)

Barrie, Ontario

• Working closely with department heads to maximize customer interest and sales through display of products• Working as an on- call cashier• Having customer service skills that would ensure the customer had a pleasant shopping experience

Barrie, Ontario

• Instructed children from the ages of 9- 14 fundamental soccer skills to help them improve as individual and team players.

Bachelor'S Of Technology (B.Tech.), Graphic Communications Management

Graphic Communications Management program with a minor in Marketing.

Project Management