Account Executive & Studio Traffic Manager working on varied projects with; CoverGirl, Gillette, Lucozade Energy, Volvo, Febreze and Wolf Blass WineIPA Foundation Certificate

Established and developed brand strategy; exceeding objectives within budget; accelerating growth, whilst positioning the brand for long term viability; maintaining brand consistency across all channels:• Remodelled human resource strategy to maintain points of parity, increase points of difference and inspire 30+ staff with an emphasis on the team as a whole.• Refocused finance and administration through the implementation of timesheets, budgets, P&L and cash flow management to assist weekly meetings; held to discuss our brand equity management system.• Guided operations to become customer-centric through customer relationship management and crunching data, which increased sales by over 30% and lowered costs by over 25%.• Engineered and delivered our brand expansion strategy, launching a new venue - Hippo Co.• Developed and nurtured excellent client handling skills on junior and senior levels; thrived on making contacts and networking within the industry and amongst secondary associations.Devised and executed marketing strategy to maximise brand awareness and engage consumers through promotion, social media, events and experiential activity:• Implemented Below the Line promotion to tailor our message to the target market.• Customized social media and pioneered online marketing.• Coordinated specific product and pricing strategies to influence the market as a whole.• Spearheaded biweekly artist/designer exhibitions, press release and launch nights; engineering good will with the Australian National University and the local community. • Headed a collaboration of best exhibitions in 2013: Catalogued photos and features for all exhibition launch nights and artist photos. Edited and published approx. 5,000 high quality promotional books.• Revitalised the Australian National University end of year festival; increasing leverage of secondary associations.