Bogdan Petrenko Email & Phone Number

Москва, Россия

1. Digital communications of Alice (the virtual assistant #1 in Russia developed by Yandex) and smart speakers— Digital and PR communications for new device launches (Yandex Station Mini, Station Max, Station Light, Station'2nd generation, Module-digital media player)— PR support for product launches (media relations) and digital channels (SMM, influencer marketing, seeding, special and creative projects);— Development of brand pages in social media;— Brand and non-brand communications2. Digital support for key corporate projects including "Yet Another Conference", rebranding (2021), and the update of Yandex Search, among others.

Москва, Россия

Established a new direction of digital communications by forming and managing a team of 3 individuals, creating and executing a strategic plan, coordinating agency efforts, collaborating with cross-functional teams including product, press, marketing, and the Mayor's office, planning and control budgets, and effectively handling crisis management situations.Managed social media pages, including creating and curating content, executing targeted promotions, providing user support, and launching new pages for departmental projects.Managed reputation on social media platforms, updating a Q&A section, proactively identifying and responding to mentions, resolving crises, and compiling analysis reports.Established and executed informational campaigns, created and promoted landing pages for various projects, and identified new channels for audience engagement.Achieved Results:— Developed and implemented a successful social media marketing strategy;— Assembled an internal team of +3 individuals;— Consistently maintained 15 social media pages resulting in increased user engagement;— Identified and utilized new channels to reach and inform the audience;— Successfully planned and executed informational campaigns.

Москва, Россия

Managed agency clients' social media efforts resulting in successful brand promotions for Efes Russia (Miller), Jura, and Heineken (Strongbow).— Developed and executed brand's SMM strategy for Efes Russia (Miller), including integration with bloggers.— Curated local content for Jura's global brand page on Facebook.— Prepared and executed a promotional campaign for the launch of a new product (Strongbow) by Heineken brand. Special project on Instagram and promotional campaign with bloggers.

Москва, Россия

Engaged as a freelancer by the agency for a project (BinBank)— Developed and executed winning bid proposal— Crafted and implemented social media strategy— Created and executed a comprehensive content strategy including copywriting— Managed and maintained brand's presence on multiple social media platforms (VKontakte, Facebook, Instagram, Twitter)— Conducted reputation management through social listening and monitoring.

Accompanying agency clients.-Management of the project team;-Accounting of pages of brands in social media (VKontakte, Facebook, Instagram, Twitter, Live Journal);- Reputation management;- Development of SMM strategies, preparation of a content plan;- Preparation of reports;- Analysis of competitors- Preparation of commercial offers