Pulkit Bhatnagar Email & Phone Number

India

• Leading business operations as retail & project state head.• Managing over INR 400 cr business and consistently delivering >30% growth.• Executing tailored marketing & sales activations and implementing marketing strategies alongside cross-functional teams to drive brand penetration.• Responsible for channel promotions & merchandising, acquiring actionable market intelligence, developing new channel partners & product segments, fostering & guiding team members, implementing key marketing plans, & publishing adverts [ATL/BTL/Digital] to increase brand presence.• Piloting innovative & unique undertakings [online & offline] to promote new products, highlight the brand and maximize recall.

India

• Key member of the brand custodian team of Tata Steel.• Entrusted to develop brand strategy and strategic communication for the Tata Steel corporate brand [India, SEA, Europe].• Monitored brand health & competitive presence through market research.• Powered all aspects of major brand campaigns including creative development, media planning, social media implementation, digital & traditional advertising and on-ground activation (B2B/B2C/B2G).• Developed & marketed brand identity for 7 new Tata product brands.

Ahmedabad, Gujarat, India

• Led state-wide business development, managing over INR ~200cr of business through retail distribution network.• Responsible for enhancing reach, revenue, SOB, retail brand presence & channel development with a team of 13 sales executives, 300+ retailers.• Achieved >15% revenue growth within 16 months; led to 60% growth in e-commerce sales & >20% increase in direct reach with no credit loss.

Mumbai, Maharashtra, India

• Powered key marketing communications for pan-India deployment.• Accelerated brand reach through SEO and social media.• Led Tata Steel’s largest customer outreach initiative across India and international markets.• Designed channel incentives / consumer schemes for deployment at over 4000 retailers nationally.• Redesigned and deployed new brand logo, architecture, identity and visuals for the legacy brand – Tata Wiron.

Gurgaon, India

Recommended marketing opportunities for the fresh fruits and vegetables segment in the Indian market – eventually led to new product launch by ITC.

Gujarat

Proposed GTM strategy for setting-up exclusive ‘Shoppe’ network for Mother Dairy [Maahi Brand]; led to successful conception of the state-wide channel. The Shoppe network is active till date and has been expanded / replicated in other states also.

Ahmedabad, Gujarat, India

• Aligned brand story with customer expectations.• Planned digital marketing campaigns & achieved high CTRs of over 5%.

Postgraduate Programme In Rural Management, Business Administration And Management, General

Activities and Societies: Member of the Placement Committee Core Member of Ektanagar Initiative, a group of volunteers working towards.

Bachelor Of Engineering (B.E.), Automobile/Automotive Mechanics Technology/Technician

Activities and Societies: Member of the Placement committee SAE Baja 2014 team member and Head of Sourcing & Purchase department SAE.