Brachi Weinstein Email & Phone Number

Spain

Caesarea, Il

Tel Aviv-Yafo, Tel Aviv, Il

- Planned and implemented a full marketing / sales funnel for a new B2B SMB offering with a hardware and a subscription component with 8% lead CVR and 4% CVR (transactions) to reach a stable ARR- Collaborated with cross-functional teams, including product, design, UX/UI, content, PPC, and data, to lead the successful creation and implementation of marketing campaigns.- Performed market & competitor research to stay up-to-date with marketing strategies and new technologies.-Integrated HubSpot as the primary CRM tool to monitor and analyze marketing data, while constructing customized automation workflows aimed at enhancing engagement and driving sales.- Monitored and analyzed product performance, customer feedback, and market trends to drive product enhancements and future development, leveraging data-driven insights.- Utilized data-driven insights and conducted testing to optimize various elements, including campaign content, delivery frequency, segment targeting, and call-to-action effectiveness.- Created impactful marketing materials to support and enhance marketing campaigns, including sales enablement tools, newsletters, PR content, video scripts, technical manuels, social media content, and more.

Tel Aviv, Tel Aviv, Il

- Wrote and optimized (SEO) multi-channel digital content, doubling organic traffic to the group's websites.- Initiated and managed the group’s blog, with dozens of articles ranking on the first page on Google.-Led content marketing for the group, supervising an international team of writers, community managers, and other creatives.- Managed group’s social media presence on Facebook, Instagram, LinkedIn, & TikTok (organic & sponsored).- Planned and implemented the affiliate program for all group products. Recruited 100+ new affiliates and increased group revenue by 1M+ NIS.- Managed email marketing campaigns to expand the company affiliate and influencer networks using automation. - Optimized customer journeys on company websites using data-driven marketing funnels.- Built partnerships with online suppliers, content portals, and influencers, to expand company presence on social media and online marketplaces.

Tel Aviv, Tel Aviv, Il

- Responsible for end-to-end management of all marketing productions - print, video & digital - including concept design and messaging.- Expanded the group’s merchandise line and managed the E-commerce store.- Managed digital content for the group’s websites and social media.- Produced B2B marketing events: International exhibitions and professional meetups.

West Jerusalem, Jerusalem District, Il

- Leading the opening of the Tel-Aviv center and its team of 50 volunteers. - Founding a community of ex-orthodox youth from inception to 1000+ members. - Raising over 200,000 ILS through a crowdfunding platform, exceeding the target by 20%.- Supervising the center renovation, including construction and allocation of physical resources.- Initiating professional courses and weekly activities.- In charge of all marketing activities (Social Media, Email Marketing, PR).

- Planning and executing logistics for over 30 yearly events.- Building and implementing digital marketing plans for a wide range of cultural events. - Handling budgets (up to 1M ILS) work plans and suppliers. Selected events:2019 TLVfest: (~4000 part.)2019 Tel Aviv Woman’s Week: 20+ events (~10,000 part.)2017-2018 Shaon Horef Winter Festival (~7000 part.) 2016-2017 The Other Jerusalem Day: 80+ events (~10,000 part.)2016 Shabbat B’ayam: 10+ street events (~4000 part.)

Jerusalem, Israel, Il

Master'S Degree, Communication And Journalism

Bachelor'S Degree, Psychology And Management