On behalf of Commercial ( Frontline channels & trading), I lead the coordination and delivery of the planning activity for all roadmap items, working collaboratively with other Consumer stakeholders and the virtual cross functional planning team to successfully plan in all new demand requests on a quarterly basis. This included proposition alignment, capacity planning and prioritisation of cross functional demand to ensure optimal channel delivery based on business criticality and owning the… Show more On behalf of Commercial ( Frontline channels & trading), I lead the coordination and delivery of the planning activity for all roadmap items, working collaboratively with other Consumer stakeholders and the virtual cross functional planning team to successfully plan in all new demand requests on a quarterly basis. This included proposition alignment, capacity planning and prioritisation of cross functional demand to ensure optimal channel delivery based on business criticality and owning the master roadmap plan for channel communications across both EE and BT. Show less

Account Director on the Barclays account team with support of 1 direct report reporting to the Business Director. Led the successful integrated Smart Investor (self investing product) campaign launch to market - including ATL launch activity through to the strategic development and implementation of all personal comms and content - including literature, DM and eDM activity, branch activation, customer migration and customer onboarding.

Led the RBS/NatWest Current accounts and Savings team from a through the line perspective, with support of 2 direct reports. Reporting to the Business Director, I was responsible for the strategic development and implementation of all personal comms and content - including literature, DM and eDM activity, branch activation, customer migration, customer onboarding and the MyRewards loyalty programme. Overall responsibility for individual campaign budgets, year on year forecasting and SLA… Show more Led the RBS/NatWest Current accounts and Savings team from a through the line perspective, with support of 2 direct reports. Reporting to the Business Director, I was responsible for the strategic development and implementation of all personal comms and content - including literature, DM and eDM activity, branch activation, customer migration, customer onboarding and the MyRewards loyalty programme. Overall responsibility for individual campaign budgets, year on year forecasting and SLA tracking. This included individual campaign result analysis and campaign wash-ups. I led regular (monthly) competitive analysis workshops with client teams, highlighting key trends and activity in the market. Overall responsibility for liaising with other agencies as well as external suppliers within the client’s roster on overall wider campaign activity, ensuring all activity through the line was aligned through clear lines of communication. I helped drive the NatWest and RBS 2016 re-branding exercise from a through the line perspective, ensuring visual identity, tone of voice and execution across all collateral (inclusive of in-branch and customer comms was consistent and in line with new brand messaging. Developed a real client partnership through regular, proactive connection with the RBS planning team. Through this we began to streamline the overall customer onboarding process for all current account customers. Show less

Senior Account Manager on BSKYB the agency’s largest account, reporting to the Senior Account Director. Working across every acquisition route to market through their direct response channels (TV, Press), through retail, Sky Homes, and online. As part of the campaign planning team I worked intensively with the Sky planning/strategy team in order to develop messaging hierarchies for Home broadband and TV content. Responsible for campaign plans, managing day to day campaign activity and… Show more Senior Account Manager on BSKYB the agency’s largest account, reporting to the Senior Account Director. Working across every acquisition route to market through their direct response channels (TV, Press), through retail, Sky Homes, and online. As part of the campaign planning team I worked intensively with the Sky planning/strategy team in order to develop messaging hierarchies for Home broadband and TV content. Responsible for campaign plans, managing day to day campaign activity and maintaining control over expenditure, ensuring delivery of plans on budget within the specific timescales. Show less

Freelance Senior Account Manager across 2 accounts (Bacardi and Disney) reporting to the Group Account Director, my main objectives were to deliver a new brand campaign for the agency’s newest client Bacardi UK – involving digital, outdoor and press as well as delivering a new campaign for Disney’s answer to Facebook – Club Penguin. This campaign involved producing TVCs, print and online activity that ran throughout the European markets.

Account manager on SKY TV, responsible for the implementation and testing strategy of weekly/fortnightly retail acquisition flights across TVC, Radio, print and online - reporting to Group Account Director. During my 3 years on the account I activated numerous successful channel variety campaigns with the focus on the breadth of content available on SKY including:• Driving the development, strategy and implementation of SKY’s Rugby World Cup 2011 campaign from start to finish.• Driving… Show more Account manager on SKY TV, responsible for the implementation and testing strategy of weekly/fortnightly retail acquisition flights across TVC, Radio, print and online - reporting to Group Account Director. During my 3 years on the account I activated numerous successful channel variety campaigns with the focus on the breadth of content available on SKY including:• Driving the development, strategy and implementation of SKY’s Rugby World Cup 2011 campaign from start to finish.• Driving Arts Channel campaign which won multiple awards in Print and won a Gold Lion at Cannes for radio • The development and pro-active implementation of monthly Direct Mail and Electronic Direct Mail pieces to prospective new and tier upgrade subscribers. • Activating numerous new channel and new product launches with success, including MY SKY HDi which gained a Silver ‘Effie’ award. Show less

Account Executive on Warehouse Stationery and Dell Computers. Responsible for the development and implementation of weekly retail campaigns across Television, press, radio, online and 8-16pp mailers for individual streamlined offers. Reporting to Account Director.