Focused on building lasting relationships with large corporations and running long line/national campaigns to increase awareness and help promote current initiatives. Find creative ways to earn trust and confidence with C-Suite officers, ownership groups and hiring managers inside the corporations to uncover new opportunities to grow share. Analyze campaigns daily and report the data or trends to secure business and stay ahead of needs to ensure customer retention. Use a high-touch philosophy… Show more Focused on building lasting relationships with large corporations and running long line/national campaigns to increase awareness and help promote current initiatives. Find creative ways to earn trust and confidence with C-Suite officers, ownership groups and hiring managers inside the corporations to uncover new opportunities to grow share. Analyze campaigns daily and report the data or trends to secure business and stay ahead of needs to ensure customer retention. Use a high-touch philosophy to gain trust and be the go-to for all needs by having a personalized relationship built on trust. Incorporate digital targeting and utilize search engines/various ad-exchanges available to serve targeted compelling creative. Grow share online across all platforms and build out specific growth models to incorporate digital and linear options for the client, based on current trends and data online. Always an advocate for the client, ensure proper follow-up action is taken to meet metrics established. Work closely with large national brands to expand the footprint, grow revenue and help with recruitment details when needed. Industries of focus include hospitality groups such as San Diego Tourism, South & North Dakota Tourism, Hilton brands, Denver Intl Airport, and Southwest. Healthcare includes; Centura Health (Common Spirit owned), TIAA- Cref, DaVita, National Jewish Health, Rocky Mtn. Cancer Centers, HCA and more. Automotive within all service and sales lines at major dealerships tier 1, 2, and 3 including recruitment needs (Chevy Intl. Corp, Ford/Lincoln, Hyundai/Genesis, Toyota/Lexus, Mtn States Ford, Landmark Lincoln, and other locally owned groups). Known as a trusted advisor. Listen to and learn about clients to always be the person they turn to in times of industry needs. Show less

A full-service advertising agency with over 15 years of forward-thinking media/digital strategy experience. Stay up to date with the variety of marketing tactics and technology used today versus yesterday! Music City Advertising can share insights on digital attribution across many platforms to identify, attract, and convert. Don't live in the dark on whether or not your marketing campaigns are working... GET THE DATA, learn your customers, optimize and make an impact. Use the data to build… Show more A full-service advertising agency with over 15 years of forward-thinking media/digital strategy experience. Stay up to date with the variety of marketing tactics and technology used today versus yesterday! Music City Advertising can share insights on digital attribution across many platforms to identify, attract, and convert. Don't live in the dark on whether or not your marketing campaigns are working... GET THE DATA, learn your customers, optimize and make an impact. Use the data to build better campaigns and never stop improving results. Our reporting on every campaign has helped many clients grow and continue to have success across new audience groups. Track, Optimize, and Repeat on any media outlet to make your business operate smarter and not harder! When the market has a new need or change, be the first in the space with compelling creative and/or offers. Too many business owners "set it and forget it"; stop allowing companies to spend your money in ways that don't attract, engage, and convert potential customers or new employees! Show less

Contract position to help with an automotive digital platform called Drive Auto and assist current account reps with integrated media solutions. Designed digital marketing tactics to move more units, get the right employees, be competitive in the market against the direct competition. Built, maintained, and optimized integrated campaigns for tiers 1, 2, and 3 Automotive groups and internal agencies. Used all digital assets available to increase reach, frequency, and engagement with potential… Show more Contract position to help with an automotive digital platform called Drive Auto and assist current account reps with integrated media solutions. Designed digital marketing tactics to move more units, get the right employees, be competitive in the market against the direct competition. Built, maintained, and optimized integrated campaigns for tiers 1, 2, and 3 Automotive groups and internal agencies. Used all digital assets available to increase reach, frequency, and engagement with potential customers and employees (follow the right people at the right time with the right jobs/offers). Positioned a station digital suite in a new light with the additions of new networks, targeting, and digital platforms to engage across all exchanges. Stayed current and visible with Connected TV and OTT buys, with a mix of Pre/Midroll as well as FEP options and YouTube options. Show less

Responsible for improving integrated media campaigns and branding for local and national agency business (full multi-screen approach coupling all digital products to complement or stand-alone). Use the data and trends to find creative ways to help clients in a market approach. Design strategies to recruit and identify the right customers and potential employees. Industry focus towards Healthcare and Healthcare Insurance, Hospitality and Travel (United and Frontier Airlines), Financial, and… Show more Responsible for improving integrated media campaigns and branding for local and national agency business (full multi-screen approach coupling all digital products to complement or stand-alone). Use the data and trends to find creative ways to help clients in a market approach. Design strategies to recruit and identify the right customers and potential employees. Industry focus towards Healthcare and Healthcare Insurance, Hospitality and Travel (United and Frontier Airlines), Financial, and Automotive. Exceed goals to expand client's share into the local market and effectively couple the client with a strategy that reaches their target consumers. Construct Ad Word campaigns, build-out list, strategy, and execution per multiple lines of products/services and utilize backend programs (CRM, VIN tracking etc.) to execute and show results. Write content per digital and traditional media to reach specific demographics desired. Incorporate digital assets for specific results per client via SEM, SEO, Web builds, Social etc. Partner local and national clients with community-based "Cause Marketing" per branding initiatives, PSAs, and for automotive brands tier 1 money with tiers 2 & 3 dealers/groups for direct impact on the ground with quick trackable results. Organize production shoots for top tier Dealer Groups, Hospitals, Non-Profit organizations etc. Designated as the Denver 7 Leadership Champion for the station to represent the company in leading the EW Scripps goals/philosophies. Grow local businesses through effective platforms that are catered to the customers of the advertiser at hand, allowing for stronger business partnerships. Show less

Managed key accounts and agency billing in the Charlotte DMA and network accounts nationwide in Healthcare, Travel/Hospitality, Automotive and Retail. Increased share with transactional business especially dealerships and agencies year-over-year with all active core clients and assisted in re-branding facets of product lines and services. Worked closely with many local and national agencies on new creative advertising platforms to promote sponsorships when available and gain greater shares… Show more Managed key accounts and agency billing in the Charlotte DMA and network accounts nationwide in Healthcare, Travel/Hospitality, Automotive and Retail. Increased share with transactional business especially dealerships and agencies year-over-year with all active core clients and assisted in re-branding facets of product lines and services. Worked closely with many local and national agencies on new creative advertising platforms to promote sponsorships when available and gain greater shares. Used unique selling platforms to gain extra share from local/national clients (Super Bowl, Olympics, NFL Football, Prime programming events and premiers, and new sponsorship opportunities). Customized multi-screen annual proposals to build deep relationships for the station. Built out strategies with digital and traditional media to produce results with conversions, likes, or in some cases to brand the client's business while staying within CPP needs and hitting ROI goals. Highly effective at prospecting new business clients and companies to help with media suggestions. Branded and promoted the Charlotte Today Show as well as all other NBC affiliates across the Carolinas. Show less

Responsible for creating marketing strategies for existing clients and new business. Worked local and national accounts in search of growth potential as well as new lines of services or products that could be offered with creative messaging. Led cluster team for 5 top stations in the local market while also driving digital efforts towards IHeartMedia expansion/release. Integrated media campaigns for client/agency buys building 30%+ in digital products. Led brand expansion efforts of talent and… Show more Responsible for creating marketing strategies for existing clients and new business. Worked local and national accounts in search of growth potential as well as new lines of services or products that could be offered with creative messaging. Led cluster team for 5 top stations in the local market while also driving digital efforts towards IHeartMedia expansion/release. Integrated media campaigns for client/agency buys building 30%+ in digital products. Led brand expansion efforts of talent and overall product knowledge to new/existing customers. Constructed fully integrated annual advertising campaigns through medians such as on-air, online, and outdoor. Collaborated with agencies for specific strategies per clients needs locally or nationwide. Coordinated artist, promotional talent, and events for national agencies and local clients. Analyzed competitive pricing margins per supply and demand and previous annual trend reports. Show less

A Division of Randstad, Mergis Major AccountsBanking and Financial ServicesFirst Mergis Group hire in Charlotte. In charge of expanding brand awareness, sales, and developed territories with specific marketing approaches per lines of business. Responsible for strategic account development in the Financial Services sector through Wells Fargo / Wachovia nationwide. Researched market trends and analyzed data to attack precise sectors of business that show growth in recent… Show more A Division of Randstad, Mergis Major AccountsBanking and Financial ServicesFirst Mergis Group hire in Charlotte. In charge of expanding brand awareness, sales, and developed territories with specific marketing approaches per lines of business. Responsible for strategic account development in the Financial Services sector through Wells Fargo / Wachovia nationwide. Researched market trends and analyzed data to attack precise sectors of business that show growth in recent past.Local and long-line recruiting provided nationwide to Mergis Major Accounts customers. Aided in growth and transition of the Mergis Group to the Downtown Charlotte location. Operated under a high touch philosophy with clients to develop strong and lasting business relationships. Interviewed graduate applicants from surrounding universities. Operated under a full desk position with posted jobs and recruiting needs daily. Show less

Visited dealerships across several states to keep partnerships and communication open on needed products/models. Kept relationships strong between dealerships and Honda Finance by constant interaction and knowledge of current market trends. DRM and Business Analyst for up to 32 dealerships throughout the Central Atlantic Region. Business Analyst position held to evaluate credit policies and procedures across multiple states for the separate regional centers to ensure productivity/efficiency.… Show more Visited dealerships across several states to keep partnerships and communication open on needed products/models. Kept relationships strong between dealerships and Honda Finance by constant interaction and knowledge of current market trends. DRM and Business Analyst for up to 32 dealerships throughout the Central Atlantic Region. Business Analyst position held to evaluate credit policies and procedures across multiple states for the separate regional centers to ensure productivity/efficiency. Performed confidential administrative support functions for the credit needs pertaining to the Central Atlantic Region. Analyzed documentation of loan transactions and credit history for both commercial and customer lines. Monitored dealer accounts and upheld standards while consistently exceeding sales target percentages on a monthly basis due to competition from other imports/domestic brands. Show less