Brad Ellis Email and Phone Number

Manage Two Direct Reports▪ Lead multiple financial service programs for Circle K North America region (USA, Canada: ~8k stores)▪ Business lead for $500M Gift Card portfolio including prepaid, brand, third party and Circle K Gift Card Mall ▪ Partner with multiple vendors including NCR, Stanley and Bitcoin Depot on Circle K ATM/kiosk programs▪ Manage money order business with venders Western Union/Moneygram as well as proprietary cashback program▪ Cross-functional partner with Store Ops, Digital, Marketing, IT and Legal teams to grow Financial Services programs

 LED FINANCING PROGRAMS AND PARTNERSHIPS Business lead for financing and lease-to-own programs representing +30% of company sales Responsible for monthly analysis shared with leadership on financing program KPIs Manage vendor partnerships with key vendors: Synchrony Financial, Progressive Leasing, Vive Financial Co-manage multi-million dollar annual marketing budget for Mattress Firm Credit Card Partner internally with Marketing, Store Ops, and IT to implement promotions and program changes that have decreased financing expense

 LED DAY-TO-DAY MANAGEMENT OF PRIVATE LABEL CREDIT CARD PROGRAM Managed day-to-day partnership with new Private Label Credit Card partner Bread Financial (formerly Alliance Data) Co-managed multi-million dollar Credit Card marketing budget Led ongoing Steering Committee meetings with company executives to align on direction of new Credit Card program Exceeded first program year application and sales goals for Academy Credit Card program Business lead for credit card IT projects LED DAY-TO-DAY MANAGEMENT OF +$100M GIFT CARD PROGRAM Managed $500K Gift Card marketing budget Managed day-to-day partnership with 3rd party Gift Card partners Blackhawk and InComm Grew third party Gift Card channel to over 20% of overall Academy Gift Card sales Business lead for E-Gift Card launch project

 Business lead for launch of new Private Label Credit Card program  Partnered with IT dept on new Private Label Credit Card to implement new processes at POS and online to accept applications and accept the card as tender Led RFP to determine new Academy Credit Card partner Oversaw partnership with existing Co-Branded Credit Card partner USBank and transition to new PLCC Oversaw the Academy Gift Card program, resulting in double digit increase vs plan in Gift Card sales for fiscal 2018 Implemented Academy Bonus Card Gift Card program to drive sales

 Oversaw the store, ecom, B2B and third party Academy Gift Card program channels, resulting in double digit increase vs plan in Gift Card sales for fiscal 2017 Business lead during transition to new Gift Card processor First Data Launched 3rd party Gift Card programs with Blackhawk and InComm Responsible for the planning and performance of Gift Card product offerings Designed and led marketing initiatives to increase activation and redemption Implemented Bonus Card Gift Card product to drive growth in Gift Card sales/units Responsible for forecasting, tracking and reconciling Gift Card activation value and marketing expense Managed $300K Gift Card marketing budget Worked with the Creative team to update Gift Card creative for seasonal events and everyday designs Managed day-to-day relationship with Credit Card partner USBank for the co-branded Academy Visa program

 Collaborated with all marketing departments to manage and update the divisional marketing forecasts and budgets files to correctly forecast marketing expense with a combined budget of approximately $50 million  Led and executed month end close process by preparing necessary journal entries, reconciling the marketing database and preparing analytical comments on changes to marketing general ledger accounts Partnered with various marketing departments to ensure all Vendor Supported Marketing programs have all necessary paperwork to be Sarbanes-Oxley compliant Supervised marketing finance analyst ensuring department needs and deadlines are met Oversaw the Foot Locker, Inc. in-store and third party Gift Card programs, resulting in mid-single to low double digit increases in Gift Card sales for fiscal 2012, 2013, 2014, 2015 and 2016 Worked with the brand marketing teams to update Gift Card creative for existing divisions as well as introduce Gift Card designs for the SIX:02 brand

 Implemented an online Facebook sweepstakes during the back-to-school period to drive engagement and awareness of the new Footaction Facebook page that doubled the total page likes  Partnered with Sony Pictures on a movie tie-in promotion with an online sweepstakes promoting Kids Foot Locker and The Smurfs that received approximately 20k entries Collaborated with vendor, Mission Athletecare, on an online and mobile sweepstakes promoting the Foot Locker brand and their exclusive product offering, Mission Court Grip, that received approximately 18k entries Oversaw the Foot Locker, Inc. in-store and third party Gift Card programs, resulting in double digit increases in Gift Card sales for fiscal 2011 and 2012

 Assisted in the month end close process by reconciling the marketing database to the general ledger in a timely and accurate manner Aided in updating the marketing divisional forecast and budget files Maintained the marketing database by updating it daily with purchase orders and expenses Created weekly reporting on marketing coupon sales and markdowns to analyze sales and redemption trends Reviewed marketing invoices for discrepancies before processing and ensured all expenses were accounted for

 Accounted for total daily sales and reconciled registers for end of day processing Received and verified all merchandise deliveries to store Prioritized daily work schedule for employees in all departments

 Developed institutional sales forecast by customer segment and product