Brad Lyons Email & Phone Number

A skilled and highly experienced television executive and a leader of launching hits from global territories in Australia, I have more than 25 years experience leading content and IP creation and the production and development of compelling television from concept to screen. Always an innovator, I have pioneered new formats in Australia for lucrative overseas sale by identifying trend-leading international products for repackaging domestically, from major live studio shows to docusoaps. I led the team which created the nation’s number one shown locally, which was subsequently sold to more than 100 countries globally and also oversaw the production of the local version in territories such as the UK, USA and Israel.I was also at the forefront of recognising emerging international formats very early, including positioning Australia as the first territory in the world to buy and rename huge global hits. I negotiated the first instance of a terrestrial TV show being licensed to Foxtel, following one particular show's run-away success and have been responsible for development of numerous additional co-production and licensing JVs across the globe.Having been in a senior executive role through the digital content revolution, I am experienced in embedding digital activation in production and development decisions, with all content aligned and integrated with online viewing platforms, social media strategies and digital marketing assets. I am also an experienced leader of large teams in both reality and drama, and have been a committed mentor to numerous young and talented professionals who now oversee high-profile productions themselves.