Brad O'Dell, Bsie, Mba Email & Phone Number

Lincoln, Ne, Us

Lincoln, Nebraska Area

Building Strong Partnerships to Drive our Client's Success

Lincoln, Nebraska Area

Providing management consulting to regional businesses. Work areas include:- Business Assessment and Valuation- Business Intelligence- Digital Marketing- Industry and Competitive Analysis- Leadership and Management Coaching- Product/Process Management and Roadmapping- Project Management

2nd Vice President, Information Technology (2009 – 2017)Led Shared Services Technology development, architecture and management teams of 30+ Software Developers, Information / Technical Architects, Business Analysts with $5M annual budget. - Directed organization design, talent, policy and procedure, and solution delivery. - Identified, selected and implemented new systems, applications, and services. Areas of emphasis included Digital Marketing, Customer Engagement, Robotic Process Automation and Accounting. - Fostered team environment focused on skill development and asset optimization, with recognition for highest-rated leader results in associate engagement surveys.- Broadened partner relationships with Marketing, Accounting, HR and senior leadership, improving communications, and allowing for proactive and enhanced decision making. - Developed trusted and transparent vendor relationships that increased negotiation outcomes and contract performance. Assistant Vice President – Strategic Initiatives (2005 – 2009)Proactively identified and championed technology initiatives that led to enterprise competitive advantage. - Delivered unified business intelligence and data warehousing strategy.- Developed customer identity and attribute management capabilities.- Standardized web enablement environments and practices.- Implemented Business Process Management. Assistant Vice President – E-Business & Ventures (2001 – 2005)Created strategy and executed development of an E-Business department. Responsible for implementing business-enabling technologies.Led the research, implementation and integration of concepts such as:- Single sign-on.- Distributed content management.- Dynamic personalization in the Web environment.Directed the creation of organizational standards, including:- Online security and privacy (addressing regulatory compliance issues).- Human factors based design.- Web metrics reporting.- Electronic marketing.

Senior Manager, Electronic Commerce (1998-2001)Developed and executed corporate strategy, which resulted in successful deployment of 5 web sites in 12-month period (producing 10% of total revenues). Created and led cross-functional teams, which included html and java programmers, legacy system programmers, marketers, merchandise coordinators, and customer service representatives. Delivered universal contact strategy by managing and implementing site enhancements and leveraging multi-channel customer data. Increased revenue and site traffic through content partnerships, affiliate programs, e-mail campaigns, search engine and traditional media campaigns.Business Development Manager (1996-1998)Directed corporate strategic planning activities related to growth and development of new business, which included all phases of business acquisition process from initial target identification through due diligence and contract negotiation. Managed venture capital requests received in partnership with President.Corporate Business Analyst (1995-1996) Managed enterprise projects requiring a liaison between Information Systems and Marketing Departments. Successes included: Procurement and implementation of Marketing Database for 5M customer house file; and development of retailing and customer acquisition channels.

Mba

Bs, Industrial Engineering