Brad Anderson Email & Phone Number

Cincinnati, Ohio, United States

Led FP&A at a $5 million Series A SaaS startup, guiding annual business planning, monthly leadership reviews, and compensation strategies. Developed robust financial models based on GAAP and SaaS metrics, mentoring leaders in budget optimization and ROI. Executed detailed actuals reconciliation, staff modeling, and strategic analyses to drive informed decision-making and business growth.Below listed are some of my achievements within this role:• Established plans delivering 40% year-over-year ARR growth, 60% cash efficiency improvement, 110% Net Revenue Retention (NRR), and +400 basis points of Gross Margin (GM). • Achieved 100% employee satisfaction by designing and employing comprehensive organization-wide compensation plans.• Assisted CEO in securing Series A funding by preparing due diligence materials and developing financial model scenarios, leading to 3 years of extended cash runway with options for additional funding.

Cincinnati, Ohio, United States

As the lead in finance and operations for a pre-revenue startup specializing in DTC residential air health automation and energy savings, I drove financial modeling, technology/market research, and operational design. I spearheaded comprehensive research validating product feasibility, consumer-tested pricing strategies, product performance standards, and unit cost estimates. Developing GTM strategies, I initiated in-home pilot testing programs and developed robust data analytics models. These efforts included creating educational materials integral to garnering positive homeowner reviews and enhancing market penetration.Below listed are some of my achievements within this role:• Collaborated with founder and external corporate partners to develop a business model projected to generate $50+ million in annual sales with attractive MOIC.• Enabled securing $2 million in seed funding by designing detailed, bottom-up financial model and operational plans with pro forma statements, scenario sensitivity analysis, and key investor exhibits.

As Director of Global Internal Audit for Brand & Sales Organizations, I lead cross-functional audit teams in executing strategic test of controls initiatives, prioritizing enterprise risk management across regional and global operations. Collaborating closely with business units, I map risks, assess vulnerabilities, and optimize control frameworks to ensure robust governance and compliance standards.Below listed are some of my achievements within this role:• Transformed framework, methodologies, and standards governing P&G's global brand audit initiatives.• Orchestrated risk assurance leadership at P&G's industry-leading audit group to oversee global Marketing and NA & LATAM Brand and Sales sectors, encompassing $45 billion in sales.• Conducted risk coverage assessments and formulated comprehensive risk strategies for P&G's global marketing function aimed at proposing measures to mitigate exposure across $10+ billion annual expenditures.

As Director of Finance for U.S. Sales, Regional Grocery & Home Improvement, I directed finance operations and played a pivotal role as a key executive team member for a $3.5 billion sales organization, overseeing 45 customer teams to achieve sales, profit, and cash objectives. I facilitated strategic coordination among sales teams across all P&G brand business units and led organizational redesign efforts, ensuring smooth role transitions for 200 team members.Below listed are some of my achievements within this role:• Attained +8% annual sales and +10% profit growth, expanded market share in 8 of 11 product categories, improved DSO by 4%, and attained +20% ROI in promotional spending through directed business planning and financial strategy, resulting in the national team being named Procter & Gamble’s U.S. Sales Team of the Year.• Achieved high-performance ratings by developing four direct reports within finance team.• Attained key manager options (LTIP) by earning recognition as one of the top <1% of all employees. • Managed sales growth and cash stability with 45% reduction in customer deductions during three customer bankruptcies and two major customer acquisitions.

As a pivotal leader within the cross-functional team, I orchestrated finance operations for a $2 billion business unit, driving success across iconic brands such as Old Spice, Secret, Gillette, and Ivory. I spearheaded comprehensive P&L management and guided strategic initiatives, ensuring alignment with overarching business goals and growth strategies for NA Personal Care Brands. My role was instrumental in crafting and executing financial strategies that optimized performance and supported sustained business expansion.Below listed are some of my achievements within this role:• Achieved +4% annual sales growth, +6% profit growth, and +50bps share growth through cross-functional orchestration of business plans, risks and opportunities, and OKR/KPI frameworks. • Attained +3% in gross margin via pricing, mix, and cost optimization.• Transformed club channel margins from negative to positive and implemented targeted trade margin enhancements.

As the lead P&L Manager for a $2.5 billion business unit, I conducted comprehensive end-to-end forecasting and planning, delivering succinct guidance to senior executives. I directed annual cross-functional business planning initiatives, ensuring alignment and sufficiency with organizational objectives. My analytical focus on trends, risks, and opportunities provided critical insights into the business unit's financial health, enabling strategic decision-making and fostering sustainable growth.Below listed are some of my achievements within this role:• Achieved CEO Recognition Shares, a prestigious accolade reserved for less than 5% of employees. • Attained 99% accuracy by delivering monthly P&L forecasts and reviews to regional and global senior executives.• Oversaw cost and variance forecasting across internal plants, third-party manufacturers, commodities exposures, and multiple materials vendors by maintaining forecast accuracy within 1%.

As Senior Finance Manager for Global Skin Care Supply Chain Strategy, I spearheaded financial leadership across cross-functional teams in engineering, manufacturing, R&D, and purchasing. My focus was on optimizing costs through strategic initiatives in global manufacturing plant recapitalization and product roadmap design, driving efficiency and profitability.Below listed are some of my achievements within this role:• Achieved 7%-unit cost savings across product roadmap portfolio through identification of structural efficiencies. • Secured investment approval for $50+ million and enhanced manufacturing throughput by +3% by directing financial analysis of capital projects across manufacturing plants in NA, EMEA, and Asia.

Department Leader – NA Hair Care, Manufacturing Operations (Org of 70 FTE) (2007 – 2010) | Senior Supply Manager – NA Hair Care, Supply Chain Design & Planning (2005-2007) | Systems Manager – I.T. Project Management (PMP Certified) (1999 – 2005)

Mba, Finance, Strategic Management, Entrepreneurship

Industrial Engineering