Brad Culen Email & Phone Number

Vernon Hills, Illinois, United States

Key member of centralized Pricing Leadership team responsible for the development of overall pricing and promotional strategies with a particular focus on competitive benchmarking and price alignment. Work closely with internal businesses, online partners, IT, retail services and other key internal and external partners.

Chicago, Illinois

Responsible for design and implementation of a centralized corporate pricing strategy. Devise and develop pricing programs consistent with firm’s long-term growth strategy. Analyze and review pricing proposals and renewals and recommend pricing strategy and levels. Work closely with internal businesses, online partners, IT, retail services and other key.

Naperville, Illinois

Naperville, Illinois

Greater Chicago Area

High performing contributor on a key, multi-million-dollar project ($75M+) for field and corporate office systems to deploy a changeover of current systems for back-end operations and front-end deliveries (POS), creating rollout and business process plans and testing of integrations.Responsible for all aspects of post-sale services such as home delivery.

Hoffman Estates, IL

• In this role, I am in charge of the strategy development, ideation, planning, and execution of initiatives for all loyalty and affinity programs for Customer Experience Operations including the Member Services.
• Initiated, designed, developed, and launched Shop Your Way MSA program from scratch.
• Orchestrated the program rollout from 1 pilot store to 15, and in the process of expanding to 50 stores.
• Increased members' annual average incremental spend by $1.2K.
• Doubled frequency of member trips from 6 to 12 at Kmart and 4 to 8 at Sears on an annual basis.
• Improved member margin by 7%.

Hoffman Estates

• During this time, I concurrently and successfully fulfilled 4 roles: Store Closing oversight, management of Sears Holdings Sample Store that generated $1M margin annually, RFID rollout to 223 stores, and stock.
• Reversed 4-year downward sales trend from $850K annually to $1.2M at the Sample Store.
• Cut variable expenses from $185K to $144K.
• Five Associates were promoted.
• Developed and launched RFID initiative to 223 stores; spearheaded team of 500+ Associates responsible for designing, developing, and executing this process.
• Boosted store sales in RFID lines by 9% at the 223 stores.

• I was in charge of pricing strategies for Home Appliance, Lawn & Garden, Seasonal, and MyGofer businesses across Sears and Kmart stores and online sales. I was accountable for determining pricing for these product.
• Drove an incremental $22M in margin for Home Appliance, Lawn & Garden, and Seasonal lines.
• Reduced operational expenses by $22M, and boosted sales by 7% and margin by 4%.

I specialized in developing and recommending pricing strategies for 32 Sears' business units that increased sales performance and gross profits. I oversaw change initiatives, prepared project plans, and contacted necessary parties to create road map for various projects.

• During this short timeframe, I provided analyzed data from the store level for use in marketing campaigns for 33 Sears and Kmart locations. I synthesize conclusions into recommendations that I presented to managers and.
• Served as a team leader for automation, stream-lined processes, and technical best practices.

• I am most proud to have transformed the Region from worst overall performer to the top performing region in 5 metrics, achieving improvements ranging from 21% to 32% and reduced expenses by 22%. Created performance.
• Sales in the Region increased 3% versus 7% decrease company-wide, and achieved margin increase of 2%.

• In 10 months I improved store sales by 11% from $15M to $16.5M which met the plan. I directed operations for $15M store and managed diverse staff of 160.
• Raised EBITDA from -$500K to $1M, cut expenses from $2M to $1.5M and exceeded all performance goals.

• I managed the Bolingbrook location and 40 Associates for 2 months and improved drive-thru ranking from #38 to #5 out of 42 stores.
• Created customer email database marketing program over 2 months that was implemented company-wide.
• Raised customer satisfaction from 60% to 71%.
• Created and managed Steak N Shake’s Summer Internship Conference. This was a two day event where 35 interns from across the country presented their summer projects, interacted with members from senior management, and.

Mba, Marketing & Management

B.S., Business Management

Education record