Over 5 years of B2B demand generation marketing experience.I've learned that the best way to build trust and establish authority with our ideal customers is to provide value at every opportunity. A few examples of how I've done this include:- Building and growing a successful webinar program. Our monthly webinars provide educational and informative content to end users across our industry. We consistently have hundreds of people register for and attend each webinar, it is one of our most effective lead drivers. Our webinar program has evolved over the years to be more interactive and focused on meeting the needs of our ICP.- Running a sophisticated email program. I've grown our email database from the ground up. The email program has consistently matured to ensure that we're delivering the right messages and content to the right people. This highly personalized approach has resulted in ever-increasing open, click, and conversion rates.- Offering mini-courses to educate the industry. This is our most popular demand generation tactic. After recognizing an industry-wide need for more easily consumable, inexpensive educational courses, I designed our 'Lightning Course' program. These courses have been taken by hundreds of industry professionals and consistently drive high quality leads to our sales team members.- Collaborating closely with our Sales team. When Marketing and Sales work together, everyone wins. Our target prospects and clients have been benefited by joint efforts led by myself and our sales reps, these benefits include: content that meets clients' specific needs, industry thought leadership recognition from public speaking / podcast opportunities, and more personalized experiences with our brand among others.I am grateful for what I've learned and the experiences that I've had so far and look forward to many more to come.