• Responsible for brand growth and market amplification across group entities• Development of strategic marketing frameworks and processes• Partnerships management• Development of BTL and ATL campaign activity in line with commercial priorities of group• Management of programs, events, and activations• Strategic community engagement• Support program implementation and industry efficacy• Agency and PR management across group

• Strategic service partnerships and content collaborations• Commercial release strategy and campaign development• Facilitation of new platform launches in Australian market• Digital marketing content and asset strategy• Market share and revenue growth across service network• Advertising and customer engagement• Commercial analysis and reporting

• Digital campaign management: display, social media strategy, EDM management• Social engagement and campaign development• Creative briefing and project management• Campaign analysis, reporting, tracking, and budgeting

• Planning and development of integrated marketing campaigns • Social media and SEO planning [Internal and external clients]• Strategy, implementation, and analysis of all retailer promotional platforms• Copywriting and content development• Promotional account management for 10+ clients

• Responsible for development of social media music features• Media relations with record label and music industry representatives• Interviewing, transcription, and print & online article development

• Digital marketing campaign management• Event coordination for foundations and partners• Social media and website content management• Raised funds to sponsor post-secondary education for trade college attendants nationally

• Website content management• Social media management• Print and television communications coordination• Coordinating events involving multiple student teams• Sponsorship account management