- Manager of digital brand team across website and app- Product Manager for homepage and other upper-funnel experiences- Brand & marketing ambassador for digital product / Digital product ambassador for brand & marketing

Leadership on all accounts in which strategic or creative work was a major focus: - Hamilton Beach- Nando's PERi-PERi- Capital One- Ferguson Enterprises- ABC Bakers (Girl Scout Cookies)- Carbon Black- Southern States- Virginia ABC- Performance Foodservice

Nando's PERi-PERi, Capital One, National Geographic, UNOS, Ferguson Enterprises, Performance Food Group, Virginia ABC New Business & Internal Marketing Teams: 2016 - 2019Authentic works with clients to shape the future, creating powerful connections between brands and their audiences through meaningful digital experiences.

Clients: Verizon FiOS, NBCUniversal, KinderCare, Consumer Technology Association, Southern States Cooperative, Hearing First, HTH Pools, Markel, IDSANew Business Team: 2013 - 2016Highlights:- Led social campaign and content strategy for Verizon FiOS, which included time embedded with the traditional AOR's creative and strategy teams- Modernized and overhauled HTH Pool's digital presence to successfully retain marketshare as a major CPG competitor entered their category- Participated in winning pitches for KinderCare, HTH Pools, Markel, and SyFy NetworkCreate Digital was a digital branding and technology agency based in Richmond, Va. that provided a smarter Internet presence for Fortune 500 companies. It was acquired in 2016, and became Authentic.

Verizon FiOS: 2013 - 2015New Business Team: 2013 - 2016Create Digital was a digital branding agency based in Richmond, Va. that provided a smarter Internet presence for Fortune 500 companies. Create Digital's strategists provided clients with top-tier digital brand strategy, content strategy, and social media campaign development with consistently successful results.

Worked with lead researcher to conduct focus groups for a well-known health supplements company. Distilled focus group responses into actionable insights. Prepared a client report that integrated these insights with client data to inform subsequent advertising campaigns.

Co-developed the marketing strategy for Plugless Power’s car charging platform using several research techniques, including secret shopping, consumer interviews, and a digital ethnography of electric car owners. Participated in developing the positioning and the media plan.Developed brand and communication strategies for several WORK branded products using a variety of tools, including target audience profiles, creative briefs, brand maps, and competitive analyses.Identified potential brand partners for three different WORK branded products using a category analysis, and brokered deals with each of them to:1) Collaborate in the development of a new WORK product (Lampligher Coffee Roasters), 2) Partner with WORK on a new product (Breckenridge Brewery), and3) License a software service developed in-house by WORK (Performance Food Group).Designed information architecture for a website and a mobile-to-web platform using OmniGraffle. Set up a live event to test the platform's performance and gauge user experience.

Conducted market research (focus groups; target audience surveys; concept testing), worked on the communications strategy, and helped develop creative for state and national media campaigns sponsored by the CDC and the Virginia Department of Health.Researched and authored over 20 articles distilling complex theories about behavior change and public engagement into terms that a lay audience would find useful.Planned and implemented 10 multi-day professional training conferences, which entailed writing and tracking a budget of up to $100K, managing site logistics (catering, room set-up, lodging, etc.), generating engaging topics and themes, advertising the event online and through strategically targeted media and mailings, managing speakers, and evaluating the experiences of attendees.

Booked talent and marketed events for several music venues; Managed business, promotion, and tour logistics for 3 touring rock bands, all while holding down the drum or bass guitar positions.

Taught undergraduate students to track, categorize, and analyze data using Microsoft Excel and SPSS.Scheduled and delivered numerous tutoring sessions to students needing extra help.