Brad Hale Email & Phone Number

Austin, Texas, Us

Development and implementation of models and pricing framework to drive business transition and product adoption across SolarWinds portfolio of IT monitoring products. Create and lead pricing roadmap that aligns with product launches and other business initiatives by partnering with product management, product marketing, and finance to define pricing models.

Austin, Texas, Us

Development, execution, and operationalization of strategy and go-to-market plan for SolarWinds family of IT monitoring solutions. Responsible for creation of product positioning, pricing, packaging, messaging, product life cycle management, sales and customer service training. • Development and execution of scalable and integrated product positioning, messaging, pricing, and licensing strategies.• Planning and execution of product launches, managing various cross-functional teams from marketing, product management, sales, customer service, and finance teams.• Analysis of product’s performance in the market and recommend shifts in strategy and tactics.• Creation of compelling external and internal-facing digital content for use in web, white papers, videos, sales collateral, and presentations.• Provision and train the marketing, sales and customer service teams on new products.• Collaborate with marketing team to develop compelling lead generation vehicles for products, partners, and segments.• Analysis of competitive landscape to drive product plans and competitive differentiation.• Work with Business Development to support strategic partner initiatives

Austin, Texas, Us

Austin, Texas, Us

Direct a global product management and marketing organization consisting of both direct and indirect reports, reporting to the Division General Manager, with over 100 customers.• Instrumental in overall development and refinement of overall division strategy in support of corporate and group objectives. • Developed division business plan and received approval as part of overall Freescale Strategic Planning (FSP) process.• Structured a Product Management and Marketing organization aligned with overall group organizational structure. • Institutionalized formal portfolio and product planning processes resulting in the realignment of new product and technology roadmaps.

Directed an international marketing organization, reporting to the Senior Vice President and Division General Manager, with over 175 customers, revenue in excess of $250M and market share greater than 60%.• Structured a global, Product Management and Marketing organization that transformed the overall marketing and product management of core business accounting for 80% of corporate revenue.• Developed and implemented a formal market analysis and product planning processes that resulted in the creation of a new product and technology roadmap.• Successfully launched multiple new products into target markets resulting in increased sales and market diversification.• Proposed and implemented a formal Market Development Funds (MDF) program to increase corporate brand awareness and increase cooperative demand generation funds.

Santa Clara, California, Us

Managed the design, development, manufacturing, marketing and sales of system level products based around AMD technology while reporting to the Vice President and Division General Manager.• Headed a 40 person, multi-location, multi-discipline team that designed, developed and launched a Personal Internet Communicator (PIC) targeting global high growth markets (India, China, South America) in less than 9 months. • Secured launch commitments from 6 international telecommunications providers with revenue in excess of $200M.• Developed and negotiated strategic partnerships for supply, manufacturing, sourcing and marketing programs.

Santa Clara, California, Us

Managed a cross-functional team of division staff in the development and communication of the overall group strategy subsequent to the formation of a new business unit. • Headed the development and communication of group long-range strategic plan.• Researched, evaluated and defined business alternatives including acquisitions, investments, divestments and partnerships.• Successfully led the development of four system level developments consisting of electrical and mechanical design, software development and final productization resulting in the transition from a component level supplier to a platform level supplier.

Managed OEM customer and third party business development for an early-stage fabless semiconductor company while reporting to the Vice President and Chief Marketing Officer.• Established multiple strategic alliances resulting in increased market awareness of product and technology offerings.• Secured customer design wins with several international manufacturers resulting in revenue in excess of $100M.• Established North American sales channel and Asia-Pacific Distribution channel.

Austin, Texas, Us

Managed global teams ranging from 10 – 50 individuals, revenue in excess of $400M, and functional capabilities including Strategic Marketing, Product Marketing, Customer Marketing, Marketing Communications, and Applications Engineering.• Promoted four times, from Sales Engineer to Director of Marketing over a ten-year period.• Managed 50 employee, multi-discipline, global marketing and applications engineering team.• Developed multiple brand equity campaigns.• Improved forecasting and on-time delivery through implementation maintenance of five year manufacturing and business plans.

Mba, Business Administration

Bsee, Computer And Electrical Engineering