Brad Haug Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

Denver, Colorado

■ Branding ■ Marketing ■ Social Media Strategies ■ Blogging ■ Copywriting ■ Design ■ Development and Engagement Strategies ■ PR ■ Media Relations ■ Presentations■ Brand and Communications Audits ■ Campaigns ■ Digital Marketing and Content Strategy ■ Social Media Optimization ■ Brochures ■ Annual Reports ■ Administrative Coordination ■ Unique Positioning ■ Solicitation Campaigns ■ Nonprofit Brand and Communications Audits=======================================================================► Creative, energetic, and “switched on” strategist at a boutique Marketing, Branding, and Social Media Agency startup. As a self-starter or as part of a team, facilitated goal-oriented strategic thinking and communications. In 2015, helped plot the course for dozens of organizations. Crafted thoughtful visual and written communications, compelling brands and identity work, and engaging nonprofit development campaigns.

Greater Denver Area

■ Strategic Programming ■ Market Differentiation ■ Media Model Designs ■ Budget Management=======================================================================It was an absolute pleasure working with such a talented group of media enthusiasts in support of PBS12's mission, “World View, Community Voice.” Here I championed strategic, out-of-the-box content partnerships, led change-catapulting committees, launched and inventively filled programming for 2 additional channels (with no additional resources), and guided a team of up to 4 in delivering innovative content and fresh media models based on demand.► Amongst the myriad of activities I had my hands in, I earned special kudos for restructuring the department to stop operating in silos, securing new staff, and organizing the complex untangling of shared technical resources after the dissolution of a joint venture with Rocky Mountain PBS (RMPBS) brought technical operations in-house.► I led the rebranding taskforce in building and sticking to plans and a timeline for name and logo changes and related promotions to transition KBDI to CPT12.► I factored in countless variables to craft schedules and introduce programs that were unique from both primary channel 12.1 and local affiliate/rival RMPBS while leading the launch of channels 12.2 and 12.3. By finding thrifty content, strategically repurposing existing programs, and localizing production, we boosted market demand and channel 12.2 gained Comcast carriage.► I trailblazed a public engagement strategy that included social media; commissioning in-house series, also the intro of press-generating, non-PBS fare like "Northern Exposure," "Chef Driven: Frank Bonanno," and “In Focus with Eden Lane.”► And although continuously delivering relevant, informative, entertaining, and thought-provoking programming for a small, frugal station didn't come without challenges, leading CPT12 to recognition as a model for other alternative PBS stations was a just reward.

São Paulo & Rio De Janeiro, Brazil

■ Culture-Conscious Strategies ■ Counterprogramming ■ Multinational Media Conglomerate Guidance===========================================================================After some years at Hallmark Entertainment Network headquarters in Denver, I took the show on the road and launched this enterprise to guide Fortune 500 media organizations such as Hallmark Entertainment, Discovery Latin America, GNT Portugal (a Globosat multichannel cable and satellite TV service that leads the Brazilian pay TV market), and People+Arts (a BBC and Discovery Channel joint venture) in delivering programming tailored for international markets.► After realizing that American media firms were largely clueless regarding cultural differences, local preferences, and even local content standards, I set out to conduct copious research and media analysis, including dissecting demographics to identify trends, interpreting content regulations, and isolating times and content to capture peak viewership.► By working hand in hand with in-country creative, account, online, interactive, social media, and production teams and directing a dynamic internal group of 3 in scrutinizing data to drive localized content and campaign selection, I was able to package and relay findings to correct poor market fits and preemptively prevent content failures.► And by stringently negotiating acquisition, distribution, and broadcast carriage with cost, profitability, consumer behavior, and brand in mind, I was able to keep stakeholders happy and sleep soundly knowing I had made a positive impact on international programming.

Greater Denver Area

■ Marketing & Promotions ■ Content Development ■ Acquisitions ■ Negotiations ■ Feed Launches========================================================================After about 3 years on the marketing side for what was then known as Hallmark Entertainment Networks, I shifted to introducing and managing new feeds on the programming side. I not only had the thrill of leading the launch of 18 distinct streams – including a joint venture with the Jim Henson Company, The Kermit Channel – but I dug into the details and got intensely creative to identify and select hidden hits that captivated viewership, enhanced brand perception, and provided localized content as we expanded from 3 to 36 international markets.► With a true affinity for marketing, I loved every minute spent generating buzz for 20+ channels, including mapping needs; designing and coordinating major monthly promotions, contests, and giveaways; and analyzing post-launch results to snowball our marketing impact.► As the network grew from 2 to 20 feeds and an astounding 20 to 300+ employees, I led 22 direct reports, constantly hiring, onboarding, mentoring, evaluating, and training to keep talent happy and engaged during our mind-blowing growth.► With the senior VP of operations’ blessing, I pulled together a cross-functional acquisitions, programming, and marketing communications team to design databases, forms, and processes that replaced chaos and ineffectiveness with clear protocols, streamlined workflows, and defined if/then action steps to amplify productivity, interdepartmental collaboration, and operational efficiency.► I then took it one step further by partnering with our media management software provider to shape a solution that improved data aggregation and reporting to drive high-impact content, scheduling, and promos.► And with a constant eye on the bottom line, I never failed to maximize the best use of our broadcast rights to make the most of my $1M+ budget.

Denver, Colorado. Taos, New Mexico. Avignon, France.

Special Events Planning and Marketing Coordination for film festivals including:■ Denver International Film Festival, Denver, Colorado ■ Taos Talking Pictures Festival, Taos, New Mexico ■ French-American Film Workshop, Avignon, France =======================================================================■ Special Event Planning ■ Marketing & Promotions ■ Quickly Changing Environment =======================================================================Navigated the high-octane international film festival circuit — where egos and adrenaline mix with complex shifting priorities and tight schedule changes. Many hats, many festivals: thrived in everything from film traffic, communications and outreach, to planning awards receptions, opening night festivities and fundraisers.

Greater Denver Area

=======================================================================English as a Second Language Instructor for international students, primarily college level and executives from from Chile, Brazil, and Japan.