I'm a highly experienced digital analyst with a proven track record in implementing and optimizing analytics solutions. I specialize in Multiple Tag Manager tools like Tealium, Adobe Launch and GTM and multiple analytics tools like Adobe Analytics and Google Analytics 4, ensuring accurate data collection and insightful reporting. Additionally, I possess strong data integration skills, enabling me to connect disparate data sources and provide a comprehensive view of customer interactions. I'm also adept at creating clear documentation and knowledge transfer, ensuring long-term success for your team.

As a Senior Web Analytics Specialist at Elevar, I play a crucial role in helping thousands of Shopify brands worldwide build a trustworthy and scalable data foundation using Elevar's powerful tagging and event-tracking solutions. My primary responsibilities include implementing tagging projects, troubleshooting complex tracking issues, and maximizing customer value by onboarding new clients and coaching colleagues. I work closely with Google Analytics, Google Tag Manager, and other data tools to ensure our customers have accurate data that drives business growth. Additionally, I stay up-to-date with changes in the industry, including iOS14 and server-side tagging, and use my expertise to maintain Elevar's cutting-edge capabilities in onsite tagging and data collection. As part of a dynamic and open organization, I enjoy promoting a healthy work-life balance and a flexible work culture for everyone, including unlimited PTO. I also have the opportunity to learn new skills and have a voice in our product roadmap, and my ideas and expertise are critical to the company's growth.

My responsibilities as a Senior Analytics Engineer are to mentor the Digital Intelligence team on the best practices and use of various tools our clients use for Advanced Analytics and Marketing. These tools include; Google Analytics and Google Tag Manager; Tealium IQ, Event Stream, and Audience Stream; Adobe Analytics, Adobe Experience Cloud products, and Adobe Tag Manager. I work with Customer Data Platforms(CDP) and other data repositories to advise our teams and develop solutions for our client's needs. I provide support for the Wpromote Digital Intelligence team. I assist with audits and reviews of existing client properties. I'm familiar with our auditing tools for client sites, including Observe Point and Wpromote's Polaris system. I mentor and support our team of Analytics Engineers to grow and expand the team's skills. I am assigned client deliverables that require new methods or processes for success. I research and develop presentations for projects to enhance Wpromote's cutting-edge client support offerings.

As part of EY-Society, I lead the analytics practice's implementation projects. In addition, I am responsible for strategic planning and governance of our practice. I have joined EY to spearhead the adoption of analytics within each of their digital and online groups. Together we are putting in place strong teams that build the advisory practice with robust analytics and bring excellent results to our clients. In addition, I worked on the Microsoft project with responsibility for implementing analytics within their marketing organization.

As an experienced Digital Analyst and Implementation Principal Consultant, I am skilled in identifying, accessing, and conveying the most practical digital content development and deployment options. Using industry-accepted best practices, I welcome the challenge of developing and implementing valuable and effective measurement plans, further optimizing those plans to meet appropriate customer priorities, and applying innovative analysis tools and techniques to extract powerful insights to provide the customer with the best possible results.As a consultant, I am responsible for effectively using tag management tools and analytics systems to create exceptional value for our client's needs. I led internal and client teams for each project to deliver the analytics and ongoing stability our enterprise clients needed. I am developing strategies and documentation that solve primary client needs. I have led a strategy and development team who deployed advanced analytics for a WEDCS installation at Microsoft. I am responsible for the strategy and analytics implementation of SiteCatalyst, Medio, and other media tags for T-Mobile.

As a Digital Analytics Implementation Manager, I was responsible for effectively implementing analytics systems, tools, and programs that drive Return-On-Investment (ROI) for Rockfish's clients. In addition, I selected the solutions by working across the internal teams to find the appropriate tools and tracking for each client's needs.

As a Digital Analyst for Tribal DDB/TracyLocke's SONAR ROI Solutions group, I provided actionable analytics to decision-makers developing future tactics and strategies. The analytics solutions that I developed for major brand sites included daily, weekly, monthly, and quarterly reports driven to improve the effectiveness of our client's web properties in a marketing environment. I also served as administrator of SONAR's WebTrends installation, providing tag management, governance, and process improvement to meet our clients' interactive and visitor data mart needs. In exceeding the expectations of Tribal and our clients, we also found new ways to implement Webtrends' new features.

As a Digital Analyst for Tribal DDB's SONAR ROI Solutions group, I provided actionable analytics to decision-makers developing future tactics and strategies. The analytics solutions that I developed for major brand sites included daily, weekly, monthly, and quarterly reports used to improve the effectiveness of our client's web properties in a marketing environment. I also served as administrator of SONAR's WebTrends installation, providing tag management, governance, and process improvement to meet our clients' interactive and visitor data mart needs. In exceeding the expectations of Tribal and our clients, we also found new ways to implement Webtrends' unique features.

In this contract Usability Analyst position, I was responsible for supporting the State of Washington's enterprise web portal known as Access Washington, by developing and administering web usability studies, user testing, participant recruiting, and website development projects, employing user-centered design methodologies to meet the business demands of internal state agency clients while maintaining the department's revenue goals.

Managed large scale data from SafeHarbors internal data warehouse,, Omniture Site-Catalyst, and offline data to KPIs and save moneyDeveloped statistical reports, including KPIs, online behavior models, CLTV calculationsPerformed cost-benefit analyses, PARETO analysis, prioritization analysis to support dev teamInvestigated new tagging and site development using Fiddler and Charles Proxy to a root cause

My customers were internal Microsoft Employees who had Operating System and Network issues. These clients required a high level of technical expertise with troubleshooting tools and reliable problem solutions delivered quickly to solve their issues and minimize downtime.

I Managed GLCM and ICBM crew facilities in Sicily at Comoso AB Italy and Grand Forks AFB North Dakota.