Director Product Marketing
Us
Venture-backed software startup building a Platform-as-a-Service for professional developers to enable the development of rich and interactive web applications. • Launched an entirely new product and company, establishing a category which the industry embraced, prompting many competitors to establish themselves in the same category. • Heavily influenced product development and engineering with guidance and direction from external customers and industry influencers. • Established partnerships with several large technology firms to generate awareness among their developer communities. Partners included: Amazon, Salesforce.com, Ebay, PayPal, and Yahoo. • Created and implemented several tools for briefing customers, analysts, press, bloggers, and potential partners on Bungee Labs technology. These tools included several demo applications, presentations, videos, web site landing pages, and press releases. • Responsible for the creation, direction and maintenance of the corporate website, blog, Twitter, Facebook and LinkedIn presence. • Created and executed several Internet Marketing strategies and programs including blogs, google adwords, email marketing, search engine optimization, and social media outreach.