Award-winning sales executive with 20+ years of success increasing distribution, sales, and profitability of manufacturers via product placement within retail outlets. Efficient at analyzing brand strengths and creating strategies in line with strengths to secure space on national retailer shelves. Extensive retail operations background at a mid-senior level. Proven ability to identify merchandising gaps and successfully gain distribution for those opportunities. • Customer Relationships• Distribution Channels• Cross-functional Teams• Needs Analysis• Key Account Management• Sales Strategies• Account Optimization• Change Management• Product Positioning
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Vice President Of SalesBanded HoldingsRogers, Ar, Us -
Sales DirectorDaisy Manufacturing Company, Inc. Jan 2019 - Present -
Managing PartnerMid South Retail 2012 - 2018Rogers, ArResponsible for advising companies aiming to become vendors to Walmart and Sam’s Club, coaching prospective suppliers on the merchandise philosophy, expectations, and culture unique to Walmart Stores and Sam’s Club. Guided clients in navigating supplier agreements.• Collaborated with buyers to create new items, defining the product, packaging, price point, and desired margin. • Secured end cap, side kick, 4-way and pallet features with permanent modular placement in multiple departments• Coordinated with buyer on initial distribution and creation of 8 new SKUs for the modular. The items were featured in 3 subsequent TABs. • Successfully launched new items in sporting goods, hardware, housewares, and health and wellness.• Coached suppliers on package design, feature design, and store / club operational expectations.
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Vice President Of Sales, Wal-MartDentek Oral Care, Inc. 2004 - 2011Held total accountability for the Walmart business including buyer relationships and category reviews. Charged with gaining distribution of new products and features, maximizing sales and profitability for the company and the customer.• Increased SKU count from 3 to 20 items and lifted sales from less than $3M to more than $20M despite category-wide SKU reductions. • Provided innovation and incremental sales to the category while meeting buyer SKU reduction requirements and increasing net distribution. • Worked with buyers to replace competitive items with DenTek branded items, reducing overall category SKU count, maintaining or increasing DenTek sales and distribution. -
Senior National Account Manager / Team LeaderDel Pharmaceuticals 2002 - 2004Bentonville ArManaged Walmart business line, including relationships with 8 buyers across multiple merchandise categories. Full accountability for sales and distribution goals, category reviews, and presentations. • Increased SKU count from 12 to 20 items, growing sales by 67% in the process.• Worked cross-fictionally with marketing department to develop and enhance new item launches, packaging, and promotions.
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Partner, Independent Manufacturer’S RepresentativeInternational Sales Concepts 2000 - 2002Responsible for sourcing and analyzing new general merchandise items to determine whether they met retail requirements and consulted with prospective vendors and guided them through the vendor application process.• Successfully launched new items into national retailers in 10 separate merchandise departments..
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DirectorWalmart 1986 - 2000Field operations, Sam’s Club and Wal Mart as District, General, Co and Assistant Manager.Director of New Stores Wal Mart. H.O.
Brad Conley Education Details
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Business Administration And Management, General -
Hendrix CollegeBusiness Administration And Management, General
Frequently Asked Questions about Brad Conley
What company does Brad Conley work for?
Brad Conley works for Banded Holdings
What is Brad Conley's role at the current company?
Brad Conley's current role is Vice President of Sales.
What schools did Brad Conley attend?
Brad Conley attended University Of Arkansas At Little Rock, Hendrix College.
Who are Brad Conley's colleagues?
Brad Conley's colleagues are Allen Hughes, Brad Gross, Rodney Newsom, Chris Poor, Denver Poteet, Amy Stultz, Diane Tullos.
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Brad Conley
Kansas City, Mo4juno.com, bluekc.com, statefarm.com, olathehealth.org -
Brad Conley
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Brad Conley
Market Executive For Bank Of America Business Banking, Great Plains RegionKansas City Metropolitan Area3bankofthewest.com, pnc.com, bankofamerica.com -
6parkerlynch.com, gmail.com, ajilon.com, ajilonfinance.com, adeccogroup.com, lhh.com
3 +124872XXXXX
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