Brad Johnston Email & Phone Number

Toronto, On, Ca

Toronto, On

Led the Marketing Services team in product marketing, analytics, go-to-market and digital marketing programs for a B2B software and services company. Accountable for global, digital marketing strategy, planning and execution against key growth and retention goals. Market DevelopmentSuccessful in delivering the following marketing-influenced results over the past 4 years:► 82% engagement rates► 77% of pipeline ► 81% of won revenue ► 37.6% conversion for opportunities► Acquired 73% of all new customers through marketing initiativesStrategic Planning► Grew and maintained 88.9% retention rates by collaborating with cross-functional teams.► Distributed technical content to global audience with no hard costs by initiating a sponsored webinar program with industry partners hosted through company’s webinar technology subscription. ► Created automated email nurture programs by mapping digital content, establishing scoring, conversion.► Tracked leads from MQL, SAL, SQL, and Opportunity to Won, including Salesforce integration, for hand-off to the business team by creating and implementing buyer-journey modelBrand Development► Raised partner’s global profile, garnered community good-will, and acquired 250+ new high-profile names (17% of acquisition funnel) each year over the past 7 years. ► Tracked, measured and reported effectiveness and ROI of all digital marketing programs by leveraging five years of marketing automation experience (Marketo with analytics module).► Improved video strategy after providing deep insight into the effectiveness of video assets in conversion by leveraging Vidyard.

Toronto, Canada Area

Managed the team and optimized efficiency / effectiveness of marketing programs. ► Developed and delivered a refreshed brand: logo, story, voice, standards to better reflect the customer, technology and industry research► Sustained growth projections without increasing headcount by improving processes.► Increased content development by 57% by optimizing live-event presentations through video capture and online publishing with forms and SEM, as well as email distribution as part of lead nurture programs.

Unionville On

Oversaw communications strategy and leadership of arts teams including: event production, communications and volunteers (125+) for not-for-profit organization. ► Increased engagement by 30% annually for the first five years by assembling key influencers with unique strengths and skills to redesign and launch the engagement / acquisition model. ► Developed brand presence, core value propositions, and vision statement by guiding staff, board members and volunteers through a series of exploratory and development sessions. ► Delivered new branding and messaging in offline and online channels by leading team of creatives and vendors. ► Results included 89% of expectations being ‘met’ or ‘exceeded’ and a 14% year-over-year growth over six years.

Cupertino, Ca

- Managed the execution of global, product-launch communications and sales tools.- Collaborated with product marketing to develop value proposition messaging, photography that would resonate with customers.- Create and deliver global launch materials for offline and online channels on time and on budget.- Strategized with global marketing teams ensuring the relevance of messaging and concepts to meet milestones for simultaneous world wide launch of new offerings.

Markham, On

- Reduced North & South America's product launch print material costs by 29%: responsible for initiating and managing an all-Americas print project in Toronto to leverage low Canadian dollar exchange rates. - Develop and deliver product launch messages and content for Canada.

Markham, On

Manage the Apple Canada Co-op Advertising program- 97% utilization of the fund to promote Apple and it's resellers- Collaborate with advertising agency on creative, buying and placement- Effectively manage relationships with program audit vendor and resellers- Initiated and delivered the first analytics report for internal alignment and program optimization