Brad Lears Email & Phone Number

Baltimore, Maryland, United States

Baltimore, Maryland Area

Baltimore, Maryland Area

Baltimore, Maryland Area

Pioneered Client Services team creation including responsibility for sales forecasting, P&L, and the creation of compensation plan. Develop team and individual revenue goals and establish product and client-specific strategies to meet and exceed goals. Establish and develop relationships with executive-level contacts within direct clients, advertising agencies, and vendor partners. Participate and serve as a product subject expert in full sales cycle including RFP, client calls and in-person meetings, client business assessment, solution proposal, and new solution implementation and launch. Collaborate with Marketing, Product, and Technology teams to coordinate a range of personalities and skill sets while developing a conceptual idea into a viable solution. Assist in product development planning through understanding and communicating client demands, industry best practices, and competitive trends. Hired, trained, and led 4-person Inside Sales team.

Baltimore, Maryland Area

Developed new, innovative concepts to achieve continual growth within an industry-leading consumer-facing company. Implemented strategic and market planning and analysis to continually develop the warm transfer product in an accelerated growth industry. Helped establish 3 new product lines and oversaw the successful launch and growth of each product including developmental marketing initiatives and client interaction. Co-created and implemented an industry-first testing protocol to provide true performance analysis for new lead vendors while minimizing financial risk to DoublePositive and our clients. Performed SWAT and other competitive analysis and presented the analysis, reporting, and P&L to the executive management team to build framework for future of the transfer business unit on a quarterly basis. Conducted project management to align the product, information technology, sales, and business intelligence teams for new product creation, launch, and development. Hired, trained, and managed 3-person team.

Baltimore, Maryland Area

Provided strategic planning and project management for 13-state region with an annual revenue goal of over $100 million. Developed customized, client-specific marketing solutions not previously offered by AOL based on individual objectives from the largest clients in the Midwest region. Presented on weekly basis to all levels of executive and senior management from customer base ranging across Retail, Entertainment, CPG, Auto, Finance, and Travel industries. Liaison across all departments and satellite offices for projects which required internal collaboration between subject matter experts. Researched and studied industry trends and developments to educate clients and keep them on the forefront of an ever-changing environment.

Baltimore, Maryland Area

Identified new business opportunities while working with internal teams to develop customized solutions. Achieved 111% of goal over 2006-07 while improving year-over-year revenue by 64%. Analyzed campaign performance against client objectives and provided detailed recommendations to improve ROI. Developed a revised reporting system to more accurately track campaign statistics and performance across the region’s largest client portfolios. Created new database process to track the status of new business leads throughout the sales process

Graduate Certificate, Competitive Intelligence

B.S. In Business, Marketing

Studied International Marketing and Management in France, Switzerland, and Spain

High School