Brad Cope Email & Phone Number

Texas, United States

Virtual Company, Us

Charged to head marketing and communications at U.S. B2B concierge legal services company delivering forensics, eDiscovery, managed review, and consulting to law firm and in-house attorneys. As member of executive team, hired to drive demand, boost brand awareness, and build martech stack.*Launched multi-touch marketing campaigns, optimized tradeshow execution, and initiated business/media partnerships to increase lead generation by 30x annually.*Leveraged digital marketing, media roundtables at conferences, and on-brand dinner events to reach more than 230,000 prospects. Posted higher public-relations share of voice results than industry giants.*Created brand foundation through martech buildout, lead-flow development, consistent content delivery, and several new communication channels (e.g., intranet, plus internal and external newsletters).*Led company’s first account-based marketing, Net Promoter Score, and annual employee event initiatives.*Completed research-based buyer personas and journeys, refined brand positioning and messaging following an acquisition, and sharpened omnichannel campaigns through strategy of small bets.

Louisville, Kentucky, Us

Recruited to develop/implement marketing strategies to drive brand awareness and optimize sales cycle for the healthcare IT firm Aperture Health, the largest U.S. outsourced provider credentials verification organization. Aperture combined with the provider and workforce data management company Verisys in 6/2021.*Created and executed marketing plan for provider credentialing, provider directory, and data services products for payers, providers, employers, and life sciences companies. *Increased lead generation by 49% in one year and produced 35% of sales pipeline targeting health plans, hospitals and health systems, retail pharmacies, state Medicaid agencies, and background screeners.*Posted social media engagement rates up to 14x benchmarks. Launched Facebook and X pages. Pioneered pay per click campaigns, and secured LinkedIn ad form completion rate of 2x benchmark. *Initiated post-merger communications plan, full website optimization, and metrics-driven approach to build and enhance brand recognition. Refocused conference strategy to boost leads and awareness.*Spearheaded high-traffic thought leadership strategy and execution – webinars, case studies, whitepapers, case studies, and blogs – to reach target markets for combined technical solutions.*Launched strategic and tactical internal communication discipline for combined organization. Created intranet site and new communications vehicles to foster employee engagement.

King Of Prussia, Pa, Us

Charged with development of positioning and value stories of flagship population health SaaS solution to rebrand $100M B2B/B2C/B2G healthcare IT firm. Conducted extensive research to validate concept of product as premier customer and consumer experience. Created 30+ profiles to model positive solution interactions.*Repositioned solution for payers, providers, and 50M U.S. consumers. Drove more than 10% increase in sales with enhanced messaging and launch of quality measures solution for Medicare Advantage plans. *Improved positive brand perception by 6%. Increased case studies by 25% and testimonial quotes by 167%. *Catalyzed interdepartmental collaboration to build unified go-to-market strategy for digital health.*Accelerated negotiation-to-close for sales leads by 10% via enhanced positioning and messaging.

Dallas, Texas, Us

Recruited to prepare B2B/B2C medical device startup Bellus Medical for acquisition as head of marketing, leading to successful sale to Crown Laboratories in 9/2018. As member of executive team, drove growth in new logos and cross sells.*Pioneered multichannel marketing campaign that increased sales 81% in one year.*Drove 347% growth in sales leads and 35% full contact segmentation for marketing automation (HubSpot).*Boosted customer penetration by 98% with email publications and search engine optimization (SEO).*Helped place flagship device on Live with Kelly and Ryan national TV show and three industry publications.

Develop marketing strategy, content marketing, communications audits, product marketing, and media relations for small to Fortune 500 B2B and B2C clients. Industries served include healthcare, financial services, airline, restaurant, and education nonprofit.*Created marketing strategy and content marketing for Southwest Airlines, Fidelity Investments, Panera Bread, TD Ameritrade, and T. Rowe Price.*Generated double-digit increase of unique users and time on site for new product marketing resources through benefit-oriented recap and roadmap for Signify Health.*Secured extensive media coverage for education nonprofit, including communication audit and citywide event keynoted by the secretary of U.S. Department of Education.*Published in Sunset magazine, Southwest: The Magazine (Southwest Airlines), and The Dallas Morning News.

Irving, Texas, Us

Selected to lead strategic initiatives and hands-on execution for $500M B2B/B2G healthcare IT firm. Rebranded parent and acquired SaaS companies; pioneered marketing automation (Marketo); and created international-award-winning marketing of coordination of benefits, payment integrity, and population health suite of solutions.*Increased sales leads by 85% through gamification, virtual reality user experience, collateral, and events to commercial health plans, employers, and more than 40 state Medicaid agencies.*Improved brand awareness by 30% in Y1. Also rebranded parent and acquired healthcare SaaS companies.*Raised key digital marketing metrics by 35% in one year with research-based mix of social media and content marketing. Created campaigns to improve search engine marketing (SEM) results by 1,000%.

Dallas, Texas, Us

Led lead team of eight content marketers at in-house agency to engage consumers, distributors, and employees for $1B B2B/B2C battery company. Introduced cooperative in-house/external agency model to enhance multi-channel campaign development for 200+ All Battery Center (ABC) retail stores.*Increased brand awareness by 20% with consumers and lead acquisition of ABC franchisees by 50%.*Boosted media impressions by 100% through media-oriented press releases, ads, and placements.*Oversaw executive presentations, crisis communications, and marketing of distributor/ABC events.

Greensboro, North Carolina, Us

Charged with day-to-day creative direction of 10+ writers and designers to relaunch Southwest Airlines magazine, website, and social media platforms for 3.2M readers. Built team culture from scratch, winning two national industry awards for online and print content in custom publishing over three years.*Attracted 36,000 new subscribers in six months through launch of innovative email newsletter Spirit5.*Led award-winning team of ten to cut costs by 29% through in-sourcing and process improvements.*Managed regular internal communication initiatives for Southwest Airlines’ 34K employees.

Bachelor Of Business Administration - Bba

Bachelor Of Arts - Ba, English