Brad Cope work email
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I help companies get the word out.As a creative and data-driven B2B/B2C/B2G marketer with a background in magazine editing, I've delivered double-digit annual growth in lead generation and brand awareness at startup to Fortune 500 organizations. Here's how:*MARKETING STRATEGY. Launched multi-touch marketing campaigns, optimized tradeshow execution, and initiated business/media partnerships to increase lead generation by 30x annually at Level Legal.*CONTENT MARKETING AND MARKETING COMMUNICATIONS. Drove 347% growth in sales leads through full content makeover at Crown Aesthetics/Bellus Medical.*DIGITAL MARKETING. Raised key digital marketing metrics by 35% in one year with research-based mix of engaging advertising and content marketing at HMS. Completed Digital Marketing and Analytics executive program with Southern Methodist University.*BRAND MANAGEMENT. Rebranded or repositioned the brand at six companies.*PRODUCT MARKETING AND THOUGHT LEADERSHIP. Increased case studies by 25% and testimonial quotes by 167% at Medecision.I'm a two-time winner of the International Association of Business Communicators Gold Quill and four-time Dallas/Fort Worth American Marketing Association Marketer of the Year.Let's connect! Contact me at brad_cope@outlook.com.Other Specialties: Marketing Automation (HubSpot, Marketo) | Social Media | Search Engine Marketing | Search Engine Optimization | Video | Email Marketing | Virtual Reality | Events | Public Relations | Corporate Communications
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Chief Marketing OfficerDebtblueTexas, United States
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Vice President Of Marketing And CommunicationsLevel Legal Jul 2022 - Jul 2024Virtual Company, UsCharged to head marketing and communications at U.S. B2B concierge legal services company delivering forensics, eDiscovery, managed review, and consulting to law firm and in-house attorneys. As member of executive team, hired to drive demand, boost brand awareness, and build martech stack.*Launched multi-touch marketing campaigns, optimized tradeshow execution, and initiated business/media partnerships to increase lead generation by 30x annually.*Leveraged digital marketing, media roundtables at conferences, and on-brand dinner events to reach more than 230,000 prospects. Posted higher public-relations share of voice results than industry giants.*Created brand foundation through martech buildout, lead-flow development, consistent content delivery, and several new communication channels (e.g., intranet, plus internal and external newsletters).*Led company’s first account-based marketing, Net Promoter Score, and annual employee event initiatives.*Completed research-based buyer personas and journeys, refined brand positioning and messaging following an acquisition, and sharpened omnichannel campaigns through strategy of small bets. -
Vice President Of Marketing And CommunicationsVerisys Corporation Jan 2021 - Apr 2022Louisville, Kentucky, UsRecruited to develop/implement marketing strategies to drive brand awareness and optimize sales cycle for the healthcare IT firm Aperture Health, the largest U.S. outsourced provider credentials verification organization. Aperture combined with the provider and workforce data management company Verisys in 6/2021.*Created and executed marketing plan for provider credentialing, provider directory, and data services products for payers, providers, employers, and life sciences companies. *Increased lead generation by 49% in one year and produced 35% of sales pipeline targeting health plans, hospitals and health systems, retail pharmacies, state Medicaid agencies, and background screeners.*Posted social media engagement rates up to 14x benchmarks. Launched Facebook and X pages. Pioneered pay per click campaigns, and secured LinkedIn ad form completion rate of 2x benchmark. *Initiated post-merger communications plan, full website optimization, and metrics-driven approach to build and enhance brand recognition. Refocused conference strategy to boost leads and awareness.*Spearheaded high-traffic thought leadership strategy and execution – webinars, case studies, whitepapers, case studies, and blogs – to reach target markets for combined technical solutions.*Launched strategic and tactical internal communication discipline for combined organization. Created intranet site and new communications vehicles to foster employee engagement. -
Vice President Of Product MarketingMedecision Feb 2019 - Mar 2020King Of Prussia, Pa, UsCharged with development of positioning and value stories of flagship population health SaaS solution to rebrand $100M B2B/B2C/B2G healthcare IT firm. Conducted extensive research to validate concept of product as premier customer and consumer experience. Created 30+ profiles to model positive solution interactions.*Repositioned solution for payers, providers, and 50M U.S. consumers. Drove more than 10% increase in sales with enhanced messaging and launch of quality measures solution for Medicare Advantage plans. *Improved positive brand perception by 6%. Increased case studies by 25% and testimonial quotes by 167%. *Catalyzed interdepartmental collaboration to build unified go-to-market strategy for digital health.*Accelerated negotiation-to-close for sales leads by 10% via enhanced positioning and messaging. -
Head Of MarketingCrown Aesthetics Mar 2018 - Feb 2019Dallas, Texas, UsRecruited to prepare B2B/B2C medical device startup Bellus Medical for acquisition as head of marketing, leading to successful sale to Crown Laboratories in 9/2018. As member of executive team, drove growth in new logos and cross sells.*Pioneered multichannel marketing campaign that increased sales 81% in one year.*Drove 347% growth in sales leads and 35% full contact segmentation for marketing automation (HubSpot).*Boosted customer penetration by 98% with email publications and search engine optimization (SEO).*Helped place flagship device on Live with Kelly and Ryan national TV show and three industry publications. -
PrincipalBrad Cope Communications Mar 2010 - Feb 2018Develop marketing strategy, content marketing, communications audits, product marketing, and media relations for small to Fortune 500 B2B and B2C clients. Industries served include healthcare, financial services, airline, restaurant, and education nonprofit.*Created marketing strategy and content marketing for Southwest Airlines, Fidelity Investments, Panera Bread, TD Ameritrade, and T. Rowe Price.*Generated double-digit increase of unique users and time on site for new product marketing resources through benefit-oriented recap and roadmap for Signify Health.*Secured extensive media coverage for education nonprofit, including communication audit and citywide event keynoted by the secretary of U.S. Department of Education.*Published in Sunset magazine, Southwest: The Magazine (Southwest Airlines), and The Dallas Morning News.
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Senior Director Of MarketingHms Apr 2012 - Jul 2017Irving, Texas, UsSelected to lead strategic initiatives and hands-on execution for $500M B2B/B2G healthcare IT firm. Rebranded parent and acquired SaaS companies; pioneered marketing automation (Marketo); and created international-award-winning marketing of coordination of benefits, payment integrity, and population health suite of solutions.*Increased sales leads by 85% through gamification, virtual reality user experience, collateral, and events to commercial health plans, employers, and more than 40 state Medicaid agencies.*Improved brand awareness by 30% in Y1. Also rebranded parent and acquired healthcare SaaS companies.*Raised key digital marketing metrics by 35% in one year with research-based mix of social media and content marketing. Created campaigns to improve search engine marketing (SEM) results by 1,000%. -
Director Of Communications - MarketingInterstate Batteries Jan 2011 - Mar 2012Dallas, Texas, UsLed lead team of eight content marketers at in-house agency to engage consumers, distributors, and employees for $1B B2B/B2C battery company. Introduced cooperative in-house/external agency model to enhance multi-channel campaign development for 200+ All Battery Center (ABC) retail stores.*Increased brand awareness by 20% with consumers and lead acquisition of ABC franchisees by 50%.*Boosted media impressions by 100% through media-oriented press releases, ads, and placements.*Oversaw executive presentations, crisis communications, and marketing of distributor/ABC events. -
Executive Editor – Content MarketingPace Communications Jan 2007 - Feb 2010Greensboro, North Carolina, UsCharged with day-to-day creative direction of 10+ writers and designers to relaunch Southwest Airlines magazine, website, and social media platforms for 3.2M readers. Built team culture from scratch, winning two national industry awards for online and print content in custom publishing over three years.*Attracted 36,000 new subscribers in six months through launch of innovative email newsletter Spirit5.*Led award-winning team of ten to cut costs by 29% through in-sourcing and process improvements.*Managed regular internal communication initiatives for Southwest Airlines’ 34K employees.
Brad Cope Skills
Brad Cope Education Details
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Trinity UniversityBachelor Of Business Administration - Bba -
Trinity UniversityEnglish
Frequently Asked Questions about Brad Cope
What company does Brad Cope work for?
Brad Cope works for Debtblue
What is Brad Cope's role at the current company?
Brad Cope's current role is Chief Marketing Officer.
What is Brad Cope's email address?
Brad Cope's email address is br****@****ook.com
What is Brad Cope's direct phone number?
Brad Cope's direct phone number is +197291*****
What schools did Brad Cope attend?
Brad Cope attended Trinity University, Trinity University.
What are some of Brad Cope's interests?
Brad Cope has interest in Health.
What skills is Brad Cope known for?
Brad Cope has skills like Marketing Communications, Public Relations, Marketing Strategy, Internal Communications, Advertising, Social Media, Marketing, Leadership, Strategic Planning, Strategy, Management, Creative Direction.
Who are Brad Cope's colleagues?
Brad Cope's colleagues are Jill Lacy, Briona Scott, Michelle Stanfield, Nate Jokiman, Taha Ansari, Mr. Kelsey Delacruz, Mahum Zaidi.
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