Brad Dixon Email & Phone Number

San Francisco, Ca, Us

• Collaborate with cross-functional partners to develop and drive go-to-market strategies and processes for new product initiatives across shopper, fulfillment, and e-commerce product solutions • Track and analyze product performance post-launch to identify trends, inform decision-making and drive product recommendations• Effectively present insights and influence outcomes with key stakeholders at all levels to support meaningful impact on Instacart’s product strategy• Act as a thought partner for cross-functional teams to develop internal processes and educational content for key audiences (shoppers, retailers, support agents, etc)

San Francisco, Ca, Us

• Managed the product strategy and launch of the internal, shopper-facing community product to increase shopper engagement and decrease shopper contact rate• Gained a deep understanding of the shopper experience via testing, user interviews, and data analysis to identify product & programming gaps to improve the shopper experience• Developed shopper educational content & campaign strategy to support the growth of Instacart's full-service shopper fleetCarrot University Software Engineering Apprenticeship• Completed one year training program in software development and product management, learning multiple languages including SQL, HTML, CSS, Ruby, Javascript• Developed an application for the management of future Carrot University programs assessing the MVP and developing features for user/administrator interfaces and a session management platform

San Francisco, California, Us

• Head of MasterClass' global community, directly managing a team of three Community Managers• Developed, executed, and managed MasterClass’ multi-platform community and community product strategy • Developed, monitored, and analyzed data-driven metrics to track community retention and MasterClass-specific engagement metrics• Developed and implemented the “voice” of the company used in community and email marketing campaigns• Developed go-to-market strategy including asset management, quality assurance, and content development for new class and product initiatives• Managed the launch of live instructor programming including student sessions with Hans Zimmer, Aaron Sorkin, James Patterson, and a 1:1 interview with Dr. Jane Goodall

San Francisco, California, Us

• First MasterClass community team hire tasked with launching a brand-new community for online education classes• Organized and executed online community activities to spur engagement and generate meaningful connections between community members• Developed Ambassador Program comprised of exceptional community members, curating a class of student leaders to realize engagement KPIs• Organized and implemented customer support strategy