Brad Dixon Email & Phone Number

San Francisco, CA, US

• Collaborate with cross-functional partners to develop and drive go-to-market strategies and processes for new product initiatives across shopper, fulfillment, and e-commerce product solutions
• Track and analyze product performance post-launch to identify trends, inform decision-making and drive product recommendations
• Effectively present insights and influence outcomes with key stakeholders at all levels to support meaningful impact on Instacart’s product strategy
• Act as a thought partner for cross-functional teams to develop internal processes and educational content for key audiences (shoppers, retailers, support agents, etc)

San Francisco, CA, US

• Managed the product strategy and launch of the internal, shopper-facing community product to increase shopper engagement and decrease shopper contact rate
• Gained a deep understanding of the shopper experience via testing, user interviews, and data analysis to identify product & programming gaps to improve the shopper experience
• Developed shopper educational content & campaign strategy to support the growth of Instacart's full-service shopper fleetCarrot University Software Engineering Apprenticeship
• Completed one year training program in software development and product management, learning multiple languages including SQL, HTML, CSS, Ruby, Javascript
• Developed an application for the management of future Carrot University programs assessing the MVP and developing features for user/administrator interfaces and a session management platform

San Francisco, California, US

• Head of MasterClass' global community, directly managing a team of three Community Managers
• Developed, executed, and managed MasterClass’ multi-platform community and community product strategy
• Developed, monitored, and analyzed data-driven metrics to track community retention and MasterClass-specific engagement metrics
• Developed and implemented the “voice” of the company used in community and email marketing campaigns
• Developed go-to-market strategy including asset management, quality assurance, and content development for new class and product initiatives
• Managed the launch of live instructor programming including student sessions with Hans Zimmer, Aaron Sorkin, James Patterson, and a 1:1 interview with Dr. Jane Goodall

San Francisco, California, US

• First MasterClass community team hire tasked with launching a brand-new community for online education classes
• Organized and executed online community activities to spur engagement and generate meaningful connections between community members
• Developed Ambassador Program comprised of exceptional community members, curating a class of student leaders to realize engagement KPIs
• Organized and implemented customer support strategy