• Consult companies seeking to build brands, produce strategic digital content, derive insights from analytics and optimize omni-channel U/X.

• Led dedicated Optimization Team for large Telecom business that executed multi-million dollar renewal deal for Adobe Marketing Cloud consulting engagement.• Led Marketing Automation and Digital Automation for Adobe Experience Cloud Services for Fortune 500 Businesses. • Per GM of Client Digital Team: The Adobe Consulting team drove "millions of dollars in incremental revenue."• Built strong relationships with stakeholders and agency partners and helped establish team as a trusted strategic partner for A/B Testing, Analytics-based decision making, Audience Manager and other Adobe Marketing Cloud Offerings.• Guided Adobe services team to become a trusted strategic partner to stakeholders and agency partners by implementing consistent processes, solving thorny Experience Cloud implementation hiccups, and earning early campaign optimization wins to prove software success potential.• Helped lead major bank client test its way through a full site redesign that saw conversion rates jump between 40-400% due to streamlined U/X and implementation of automated audience creation, personalization and targeting.• Created and executed Optimization Roadmap for electronics business, resulting in over $2M in incremental revenue through strategic homepage, product page, and purchase funnel tests.• Devised and presented strategic plans on optimization opportunities for web, mobile, points-of-sale and other digital communication touchpoints.• Created data-driven designs, such as new homepage and product pages. Implemented A/B/n and multivariate testing software to run optimization campaigns.• Interpreted and presented results of tests, along with proposed action plans, to executive-level clients of Fortune 500 companies.• Managed client relationships, including business and personnel escalations.

• Built agency’s first digital strategy practice; tasked by Chief Creative Officer to address online and mobile platforms in all strategic plans and client presentations. Consulted internal client teams on digital best practices.• Devised digital strategy that won major QSR $80M business.• Hired and managed data analytics partners and delivered insights to internal account, planning, and creative teams to provide digital roadmaps to their clients.

• Formerly The Kaplan Thaler Group.• Recruited into newly created role to build and manage agency’s first digital strategy practice. Became subject matter expert in digital advertising; educated internal teams and external clients about emerging technologies and business opportunities.• Utilized analytics and knowledge of emerging technology and web trends to plan digital strategy for winning pitch of Wendy’s $250M business.

• Worked with in-house and client research teams to identify business challenges.• Analyzed consumer research; collaborated with creative team on communications campaigns for General Motors ($100M business) and Johnson & Johnson ($25M business).• Led team through project execution and fostered relationships with client managers.