Brad Watson Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

• Managed the product roadmap by overseeing fast-changing categories, such as CPG products, media, entertainment, consumer electronics, health, and technology, leading to improved efficiency in taxonomy and metadata schemas• Spearheaded the development of tailored data analysis tools, enabling clients and internal teams to discern data trends, rectify inaccuracies, and visualize information effectively, leading to a notable enhancement in data accuracy and utility• Took a central role in client onboarding, acting as a liaison between technical and non-technical stakeholders to streamline processes and enhance communication• Demonstrated strong knowledge of taxonomy management tools/software, content management systems, natural language processing, and machine learning/AI• Implemented validation procedures resulting in a 20-30% enhancement in data accuracy by comparing client information against source systems and correcting discrepancies• Boosted data discoverability by integrating cross-tier facets, enhancing user search and navigation• Contributed to company growth through strategic planning, team leadership, and subject-matter expert (SME) understanding of the product• Formulated strategies to boost client brand safety tools by identifying and addressing banned and controversial topics, providing clients with the capability to fine-tune filters based on their unique brand specifications• Improved clients’ customer survey analysis and chatbot functionality by curating customer service and shopping topics, resulting in a significant increase in customer satisfaction• Collaborated with cross-functional teams to develop and maintain internal dictionaries that defined the stemming of taxonomy terms• Led product development initiatives, including the development and launch of the world's largest API-driven taxonomy

Chicago, Illinois, United States

• Facilitated discussions to establish a taxonomy governance model, resulting in streamlined processes, improved data accuracy, and 100% compliance with company standards• Successfully mentored and developed taxonomists and interns, resulting in increased productivity and improved performance• Monitored social media reports and YouTube transcripts to identify areas of topic classification improvements

Chicago, Illinois, United States

• Leveraged search data and online research tools to develop and implement strategic SEO keyword strategies, enhancing client targeting and categorization of search

Chicago, Illinois, United States

As an Account Supervisor at KDA Group Inc., I led and excelled in various aspects of client management, team leadership, and innovative project execution during my tenure:Sales and Growth: I implemented sales plans for lead generation programs encompassing print and online yellow pages, local search, and pay-per-click advertising. Despite an overall industry downturn, I increased billings by 35% over three years through organic growth.Innovation: I served as the project manager for an award-winning online advertising placement tool, which received an APPY Award. This role involved cross-functional collaboration with clients, programmers, and the account team to conduct tests and improve tool functionality.Leadership: I managed a team of eight employees, overseeing their performance development and management. Additionally, I coordinated and conducted ongoing training for an account team of 25 employees.Client Relations: I developed and maintained relationships with both regional and corporate Allstate contacts, playing a pivotal role in supervising the quality control of ad placements for half of the Allstate territories.Communication and Reporting: I wrote and edited content for client websites, negotiated with publishers for the best rates, and compiled and reported client survey results, creating action plans based on the findings.New Business Development: I presented client case studies to prospective clients during new business meetings.My journey at KDA Group Inc. started as an Account Service Representative and progressed through the ranks, showcasing my dedication to client success and my ability to contribute effectively to the company's growth.

Kalamazoo, Michigan, United States

Proofread various documents for an accounting firm. Utilized research and organizational skills to assist auditing teams